The Mixxxer App Doesn't Beat Around the Bush
Vasiliki Marapas — October 7, 2014 — Naughty
References: mixxxer & refinery29
The Mixxer app abandons all pretense. Instead of marketing itself as a "dating" service, like some other apps I know, Mixxxer is very forthcoming with its true intentions: getting you laid.
The website has a streamlined design and app-like sensibility that makes it appealing to users. The project's co-founder Michael Manes notes that the mobile functionality helps Mixxxer surge ahead of other websites offering the same service, such as Adult Friend Finder. In only eight weeks time, Mixxxer has managed to attract 100,000 users, a number which will no doubt continue to grow in the coming months.
Users are encouraged to trade explicit selfies, a practice which might be a little risky. In order to ensure privacy, Mixxxer has the option of applying a pixelated filter which resembles a shower door to your images.
The website has a streamlined design and app-like sensibility that makes it appealing to users. The project's co-founder Michael Manes notes that the mobile functionality helps Mixxxer surge ahead of other websites offering the same service, such as Adult Friend Finder. In only eight weeks time, Mixxxer has managed to attract 100,000 users, a number which will no doubt continue to grow in the coming months.
Users are encouraged to trade explicit selfies, a practice which might be a little risky. In order to ensure privacy, Mixxxer has the option of applying a pixelated filter which resembles a shower door to your images.
Trend Themes
1. Explicit Hook-up Apps - Disruptive innovation opportunity: Developing explicit hook-up apps that market themselves solely for casual encounters, attracting a specific user base.
2. Streamlined Design - Disruptive innovation opportunity: Creating apps with a streamlined design and app-like sensibility for an enhanced user experience.
3. Trading Explicit Selfies - Disruptive innovation opportunity: Implementing privacy features like pixelated filters in apps that facilitate the trading of explicit selfies.
Industry Implications
1. Dating - Disruptive innovation opportunity: Redefining the dating industry by creating exclusive platforms for casual encounters.
2. Mobile Apps - Disruptive innovation opportunity: Developing mobile apps for explicit hook-ups, offering better functionality and convenience for users.
3. Privacy and Security - Disruptive innovation opportunity: Marketing apps that prioritize user privacy and security when sharing explicit content.
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