The ‘Aut Cum Scuto, Aut in Scuto' Series is Modernly Med
Meghan Young — January 5, 2012 — Fashion
References: ayakovlev.photodom & behance.net
The ancient phrase ‘Aut Cum Scuto, Aut in Scuto,’ after which this photo series is titled, refers to a Spartan woman’s words to her son before he went off to battle. It translates to “Either this or upon this,” which means either come home with one’s shield or be born upon it in death. It is a dramatic saying that sets the tone for this otherwise ordinary photo shoot.
Shot by dynamic photography duo Andrey & Lili, the Aut Cum Scuto, Aut in Scuto photo series is inspired by the armor donned by knights. From chainmail shirts to weapon accessories, the looks seem more like costumes than ready-to-wear outfits. This photo series stars the strong and sexy model Juliya Galimova.
Shot by dynamic photography duo Andrey & Lili, the Aut Cum Scuto, Aut in Scuto photo series is inspired by the armor donned by knights. From chainmail shirts to weapon accessories, the looks seem more like costumes than ready-to-wear outfits. This photo series stars the strong and sexy model Juliya Galimova.
Trend Themes
1. Cavalier-inspired Fashion - Opportunity for fashion brands to incorporate elements of knightly armor and chainmail into their designs.
2. Dramatic Photography Shoots - Opportunity for photographers to create visually striking and storytelling images inspired by historical references.
3. Empowering Slogans in Fashion - Opportunity for fashion brands to incorporate powerful and meaningful phrases into their designs to evoke emotion and empowerment.
Industry Implications
1. Fashion - Fashion brands can incorporate knightly armor and chainmail elements into their designs.
2. Photography - Photographers can create visually striking and storytelling images inspired by historical references.
3. Apparel Accessories - Brands can create weapon-inspired accessories that add a unique and dramatic touch to outfits.
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