The NotCo Dubai Style NotSquare Has a Plant-Based Recipe
Michael Hemsworth — February 12, 2025 — Lifestyle
References: notco & vegconomist
The NotCo Dubai Style NotSquare is a new product from the plant-based chocolate brand that will provide consumers with a dairy-free way to try out the popular Dubai chocolate experience. The product consists of the recognizable pistachios and knafeh inside of a plant-based chocolate coating that combine to create a rich, satisfying taste and texture experience. The chocolate bar also features a nutrition-minded recipe with seven-grams of protein and no added sugar to give it a competitive edge over other treat varieties on the market.
The NotCo Dubai Style NotSquare is a limited-edition product that the brand hasn't yet confirmed where consumers will be able to purchase it from. The product is expected to be a must-try amongst consumers intrigued by the viral Dubai chocolate trend, but seeking out a plant-based alternative option.
Image Credit: NotCo
The NotCo Dubai Style NotSquare is a limited-edition product that the brand hasn't yet confirmed where consumers will be able to purchase it from. The product is expected to be a must-try amongst consumers intrigued by the viral Dubai chocolate trend, but seeking out a plant-based alternative option.
Image Credit: NotCo
Trend Themes
1. Plant-based Indulgence - A surge in plant-based confections is transforming indulgence by offering vegan consumers a healthier alternative without compromising on taste.
2. Cultural-flavored Treats - The fusion of international flavors in confectionery is gaining popularity, allowing brands to create unique, culturally inspired products that appeal to diverse palates.
3. Health-conscious Chocolate - Chocolate products are being reimagined with added nutritional benefits like high protein content and no added sugars, catering to health-conscious consumers looking for guilt-free indulgence.
Industry Implications
1. Vegan Confectionery - The vegan confectionery industry is rapidly expanding as consumer demand for ethical and plant-based indulgences like dairy-free chocolates continues to grow.
2. Global Flavor Innovation - Incorporating diverse and exotic flavors into snacks is revitalizing the snack industry by drawing in adventurous consumers interested in trying new cultural experiences.
3. Functional Foods - The functional foods market is being reshaped by products that blend indulgence with health benefits, such as plant-based chocolates infused with protein and devoid of added sugars.
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