Dawn Foods Black Forest Frosting is Retro-Inspired
Michael Hemsworth — July 31, 2024 — Lifestyle
References: dawnfoods & foodanddrinktechnology
Dawn Foods Black Forest Frosting has been launched by the brand in the UK and Ireland as a retro-inspired baking product for elevating a range of desserts with some nostalgic flavor.
The frosting is positioned by the brand towards retro hybrid sweet bakes and will call to mind the classic 1970s dinner party dessert. The frosting thus has a rich chocolate base flavor infused with the taste of brandy-infused black cherries for a dark taste with just a touch of light fruitiness.
Marketing Lead West EU & AMEAP Jacqui Passmore spoke on the Dawn Foods Black Forest Frosting saying, "Bakers can tune into the trend for format and flavour ‘mash ups’ by using limited edition ingredients. Using a Black Forest Frosting instantly transforms a plain cupcake into a premium ’70s revival themed bake with instant sales potential."
The frosting is positioned by the brand towards retro hybrid sweet bakes and will call to mind the classic 1970s dinner party dessert. The frosting thus has a rich chocolate base flavor infused with the taste of brandy-infused black cherries for a dark taste with just a touch of light fruitiness.
Marketing Lead West EU & AMEAP Jacqui Passmore spoke on the Dawn Foods Black Forest Frosting saying, "Bakers can tune into the trend for format and flavour ‘mash ups’ by using limited edition ingredients. Using a Black Forest Frosting instantly transforms a plain cupcake into a premium ’70s revival themed bake with instant sales potential."
Trend Themes
1. Retro-inspired Flavors - Nostalgic flavors like Black Forest are being revisited for creating a sense of connection to the past in modern desserts.
2. Limited-edition Ingredients - Special edition ingredients provide bakers an edge by tapping into the exclusivity and novelty, drawing consumer interest.
3. Flavor Mash-ups - Combining classic tastes with unconventional pairings offers a unique product that stands out in a crowded market.
Industry Implications
1. Baking Supplies - New, innovative frosting flavors allow suppliers to cater to modern baking trends while revitalizing age-old recipes.
2. Specialty Foods - Limited edition and hybrid flavor products can stimulate demand in the niche market of gourmet and specialty food items.
3. Food Retail - Supermarkets and food retailers benefit from offering exclusive and nostalgic products that attract nostalgic and novelty-driven consumers.
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