The Wizarding World of Harry Potter is now open at Universal Studios in Orlando, Florida. The attraction spans 20 acres of the Universal Orlando Resorts.
In celebration, we've gathered 75 wicked wizard finds so you can feel the magic (or embrace the Muggle in you). With everything from heel-less pumps to wizard rap duels to Harry Potter-like ads, we've got you covered.
Implications - The idea of magic appeals to a large crowd as it emulates whimsy, fantasy and escape. By offering products like magical wands for grown ups, companies allow adults to express their interest in an acceptable manner while maintaining a sense of reality that is necessary to daily function.
75 Wicked Wizard Finds
From The Wizarding World of Harry Potter to Heel-Less Pumps:
Tiana Reid — Jun 18, 2010 — Pop Culture
73
Controversial Male Teen Stars
Daniel Radcliffe Nude in Vogue September 2008
72
Harry Potter Tattoos
Muggles Show Their Love for New Movie Release With Ink (UPDATE)
71
Harry Potter (Daniel Radcliffe) Sexifies his Image
70
Harry Potter Bares His Butt, Controversy Ensues
69
Former Self Photoshoots
Empire Magazine 20th Anniversary Edition Has 30 Stars in Old Roles
68
Teenage Stars as Drag Queens
Daniel Radcliffe Asipirations in Details
67
Harry Potter Fashion Shoots
Emma Watson in Vogue Italia
66
Invisibility Cloak
For Real!
65
Digital Dress Up
Celebrity Photoshopping Contest
64
Heel-Less Pumps
The Natacha Marro Shoes are a Fashionable Sight to Behold
63
Onstage Censorship
Daniel Radcliffe's Wand Remains Unseen in Equus
62
Hogwarts Fashion for Adults
Harry Potter Costume Play
61
Bollywood Harry Potter
Hari Puttar
60
Funnel Tube Tops
Emma Watson Bewitches the Cover of Elle Magazine UK
59
Floating Lipstick
Emma Watson, The New Face of Burberry, Covers Interview Magazine
58
Exposed Animatronics
The Grotesque and Amazing Robotics of Filmmaker John Nolan
57
Fan-Forced Romance
Strange ‘Shippers' of Unlikely Character Relationships
56
Starlet Dress Slits
Emma Watson Shows More Than Expected at Harry Potter Premiere
55
Harry Potter Pumpkins
Muggles Celebrating Halloween
54
Photoshop Magic
Harry Potter Themes Charm Users at Worth1000.com
53
Lady-Like Shoots
A Sultry Emma Watson in the Vanity Fair June 2010 Issue
52
The New Oz
"Dark" Remake Of Wizard Of Oz
51
Teen Trench Coats
Grown Up Emma Watson for Burberry A/W 2009/2010 Campaign
50
Harry Potter Couture
Emma Watson in Harper's Bazaar
49
Fairytale Escape Artists
The 'Get Back In Your Book' Photo Series by Lissy Laricchia
48
Leather Halter Dresses
Emma Watson Shows Her Saucy Side at 'Harry Potter' Premiere
47
Harry Potter Spoilers
Half-Blood Prince Trailer Reveals Young Villains
46
Voluminous Red Hairtography
'Harry Potter' Star Bonnie Wright in Dirrty Glam
45
Magical Cloaking Clothes
Scientists Discover How to Create an Crystal Invisibility Cloak
44
Harry Potter Inspired Owl Ornaments
Hooters for Christmas
43
Tween Icon Fashion Shoots
Emma Watson in Sunday Times Style Mag
42
Car-Centric Wedding Traditions
Volkswagen 'Something Blue' Commercial Twists Old Bridal Adages
41
Next Gen Harry Potter?
The Eyes of a King by Catherine Banner
40
Bewitching Ad Campaigns
Alberta Ferretti Fall 2009 by Steven Meisel Channels 'Harry Potter'
39
Portraits of Controversial Roles
Daniel Radcliffe's Troubled Broadway Character Gets Immortalized
38
Ghoulish Headshots
Jason Ross Portrays the Frightening, Just in Time for Halloween
37
Digitalized Classic Puzzles
This Juan Osborne Where's Waldo is Virtually Impossible to Solve
36
Moody Magic Posters
Harry Potter Print Ads Show Characters Casting Spells
35
Future 'Harry Potter' Fashion
Sharon Mor Yosef Captures Altered Version of Famous Scar
34
Wizardly Tween Collections (UPDATE)
The Selena Gomez 'Dream Out Loud' Line
33
J.K. Rowling Sues Fans
Harry Potter Lexicon Deemed Copyright Violation
32
Postponing Fame
Emma Watson Passes on Hollywood for Brown University
31
Movie Musicals
The Harry Potter Parody is the Latest Internet Meme
30
Turning Old Flicks 3D
3D Rehatches Classic Cinema and Reinvents TV
29
Bewitching Forest Editorials
'Wizards, Witches & Magic' by Ellen Rogers in i-D December 2009
28
No eBook for Harry Potter 7
27
Questionable Carny Artistry
BadFairgroundArt.com Brings You the Worst of the Carnival Art Scene
26
Harry Potter-Like Ads
Barbour Marketing Photos Seem to Channel Wizard Shots
25
Smoke Signal Installations
‘For Those Who See' by Daniel Schulze is Eerie but Ethereal
24
Super Stretching Profitability
7th Harry Potter Book Yields 2 Movies
23
Magical Twitter Promos
Cast Spells on Your Followers With Harry Potter on Twitter
22
Wizard World Cup Tees
Quidditch T-Shirts Anticipate Movie Release of the new 'Harry Potter'
21
J.K. Rowling's Handwritten/Illustrated Books
The Tales of Beedle the Bard
20
Magical School IDs
The Hogwarts ID Card Will Go Great With Ollivander's Wand
19
Slithering Snake Seating
The Gordon Guillaumier 'Freeflow' Sofa Slithers into Any Shape
18
Bands Inspired by Movies
Harry Potter Fuels ‘Wizard Rock' Genre
17
Wizard Rap Duels
Harry Potter and Voldemort Fight to the Death in a Freestyle Battle
16
Armageddon Fairytale Figurines
The Post-Apocalyptic Wizard of Oz Dolls Are Kind of Morbid
15
Grass Monsters
Estelle Hanania Photographs Whimsical Creatures for 'Demoniac Babble'
14
Real Life Wizard Sports
The Intercollegiate Quidditch Association is Inspired by Harry Potter
13
Magical Theme Parks
Universal Orlando to Open the Wizarding World of Harry Potter
12
Harry Potter Crafts
“Charmed Knits” Book For Fans
11
Strange College Courses
Unusual US Educations
10
Functional Magic Wands
The Fly Stick Van de Graaff Levitation Wand
9
Football Wizards
The Who Super Bowl Half Time Show Cranks It Up to 11
8
Germ-Fighting Wands
The UV-C Wand Sanitizers Cast a Germ-Killing Spell
7
Yellow Brick Buildings
The Broadcasting Place Would Even Impress The Wizard of Oz
6
Magic Wands for Grownups
Gesture-Based Kymera Universal Remote Lets You Channel Harry Potter
5
Audiobook Movie Spoofs
Harry Potter,'Wizard People, Dear Readers,' Is Hilarious
4
Spoofed Hollywood Puppetry
Harry 'Potter Puppet Pals' Parodies Teen Wizards
3
Mega Flick Sneak Peeks
MTV Movie Awards Give Viewers Previews of Upcoming Blockbusters
2
Magical Game Teasers
New Harry Potter Video Game Trailer Taunts Fans
1
Self Propelling Brooms
Broomba Travels Around Rooms Cackling and Playing Scary Music
Related Ideas
Villain-Esque Tonal Slip-On Shoes
Nike's Clogposite Shoes Get a Green Goblin Colorway
Buttery Wizard-Themed Candies
Hershey's Has Released New Harry Potter Butterbeer Kisses
Enchanting Film-Inspired Capsules
The Wicked x ALDO 2024 Collection Features Whimsical Details
Movie-Inspired Apparel Collections
Forever 21 X Wicked's Collection Captures the Magic of the Film
Self-Expressive Rugged Boots
Dr. Martens is Launching a Special Wednesday Collection
Anti-Hero Shoe Collections
adidas Partners with Marvel to Release a Deadpool and Wolverine Line
Film-Centric Mixology Kits
The Absolut x WICKED Exclusive Cocktail Kit Boasts Hidden Surprises
Cartoon-Honoring High Heels
Katy Perry Collections Presents a Hello Kitty Heel Series
Vibrant Cartoon-Themed Footwear
The HEYDUDE x SpongeBob Collection Boasts Bikini Bottom Aesthetics
Cartoon-Inspired Footwear Collections
The Looney Tunes x ALDO Collection is Playful and Vibrant
Dark Musical-Film-Inspired Capsules
H&M Debuts a Wicked Collection Influenced by the Land of OZ
Characterized Filmic Drinkware
Starbucks Debuts Wicked-Inspired Drinkware
Witchy Halloween Float Drinks
Sonic's New Witch’s Brew Slush Float is Coming Soon
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Collaborative Musical-Film Tech Accessories
The Wicked x CASETiFY Collection is Vibrantly Playful
Wizard-Themed Lifestyle Collections
The Miniso x Harry Potter Collection Arrives in Canada
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Celebrity-Inspired Cartoon Heels
Katy Perry Teams Up with Hello Kitty for a New Footwear Capsule
Nostalgic 80s-Inspired Expressive Footwear
Clarks and Netflix Launch a Stranger Things Collection
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Special Edition Cinematic Handbags
The Rebecca Minkoff x Wicked Collection Boasts Two Unique Bags
Limited-Edition Film-Inspired Apparel
Aerie Launched a Wicked Collection Featuring Thematic Colors
Horror-Inspired Energy Drinks
Alani Nu's 'Witch's Brew Energy' Features Apple and Caramel Flavors
Witchy Body Care Collabs
The Wicked X Lush Collection Shares Themed Designs from the Land of Oz
Customized Character-Themed Vehicles
Lexus Launches the Elphaba TX and Glinda TX
Exclusive Upscale Holiday-Edition Pop-Ups
The Magical House of Chanel Opens its Doors at Harrods
Horror-Creature-Inspired Footwear Capsules
Reebok Unveiled a Universal Monsters Collection
Exaggerated Holiday Displays
Nordstrom NYC's 'Wonder All the Way' Campaign is Larger-Than-Life
Enchanted Film-Inspired Hotel Stays
The Hilton Debuts Whimsical Elphaba and Glinda-Themed Suites
Promotional Metaverse Experiences
Warner Bros. Debuts [Beetlejuice] Escape the Afterlife on Roblox
Movie-Musical Luggage Collabs
The Béis x Wicked Collection Celebrates Contrasting Styles
Warming Culturally-Inspired Apparel
UGG and Palace Reunite for Their Third Cozy Collaboration
Rugged Stylish Utility Boots
Olly Shinder and Magnum Boots Join Forces on New Footwear
Wizard-Themed Gen Z Apparel
The Shein x Harry Potter Collection is Now Available
Fantasy Footwear Collaborations
Merrell Unveils a New House of the Dragon Footwear Collaboration
Witchy Cinematic Bag Ranges
The Kipling x Wicked Collection is Exclusively Launching Online
Portable Compact Fantastical Toys
Mattel Creations Unveils the Polly Pocket Harry Potter Set
Stealthy Hero-Inspired Clogs
The New Batmobile Crocs has a Dynamic Silhouette
Whimsical Film-Based Clogs
The Wicked x Crocs Collaboration Reinterprets the Witches of Oz
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Underwater-Created Whimsical Handbags
Coperni and Disney Present the Ariel Swipe Hangbag
Spooky Candle Collections
Goose Creek Candle Company Taps Beetlejuice in Its New Capsule
Magical Toy Advent Calendars
The LEGO Harry Potter 2024 Advent Calendar is Hogwarts-Inspired
Jelly Sandal Pop-Ups
Melissa will Host a Vibrant 'Melissa Frizzante' Event in Paris
Witchy Luggage Capsule Collections
Béis Travel Has Unveiled a New Collaboration with Wicked
Subtly Magical Smartphone Accessories
The Harry Potter x CASETiFY Collection is Adult-Friendly
Film-Inspired Whimsical Rental Homes
Airbnb Adds the Latest Addition to its Icons Program
Eerie Film-Based Deodorant Campaigns
Secret Deodorant Debuts a Beetlejuice Beetlejuice Commercial
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Horror Film-Inspired Footwear
A New Collection of Horrific Crocs Celebrates Halloween Ahead
Witchy Musical Juice Refreshments
The Robinsons Wicked Drinks Come with an On-Pack Promotion
Iconic 2000s Teen-Flick Footwear
The HEYDUDE x Mean Girls Collab is Vibrantly Pink
Fantasy-Inspired Hiking Shoes
Merrell Releases 'House of the Dragon' Themed Outdoor Footwear
Buildable Wizard Hats
The LEGO Talking Sorting Hat is a Spellbinding Build with 561 Pieces
Whimsical Candy Suites
Haribo's Treat Retreat Immerses All Ages in a Whimsically Joyful Experience
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Immersive Jigsaw Puzzles
The 'Harry Potter Jigsaw Puzzle' from Theory11 Features Unique Elements
Villainous Bridal Gowns
Allure Bridal's Newest Disney Bridal Gowns Were Inspired by Villains
Film-Based Beverage Concoctions
The Starbucks x Wicked Collab Features Two Distinct Witchy Drinks
Movie-Musical Skincare Collabs
The Wicked x Beekman 1802 Collection Celebrates Duality
Comfort-Focused Work Footwear
Timberland PRO is Launching a New Collection of Hospitality Footwear
Fantastical Nail Polish Collections
The OPI x Wicked Collection Has 12 Limited-Edition Shades
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Innovative Foot Care Products
Barefoot Scientist Emphasizes Comfort and Relaxation
Musical-Inspired Whimsical Beverages
Starbucks Dreams Up Theatrical Drinks Celebrating Wicked
Chic Whimsical-Film Collections
Marc Jacobs Unveils its 'The Wizard of Oz Capsule'
Limited-Edition Crystal Shoes
Stuart Weitzman X Swarovski Unveil Dazzling Pumps for the Holidays
Toy Film-Inspired Perforated Shoes
The Buzz Lightyear Crocs is Detailed with Themed Motifs
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
Cozy Cartoon-Themed Collaborations
Pleasing Launches a Whimsical Collaboration Inspired by Disney
Wizardly Candy Toy Partnerships
The Kinder Joy Harry Potter Funko Pop! Collection Has 10 Figurines
Spooky Back-to-School Footwear
Keds x Monster High Shares the Styles of Favorite Characters
Thematic Ombre-Effect Sneakers
Ground Up x Walmart Debut The 'Wicked High-Top Sneakers'
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Imitation Book Accessories
Novel Bookwallets Mimics Novels and Film Books for Small Leather Goods
Multi-Sensory Shoe Pop-Ups
The Ugg Feel House Concept was Co-Curated by Post Malone
Swamp Bathing Experiences
Lush's Book a Swamp Transports Bathers to Shrek's Home
Mini Fantasy Collectibles
The Miniverse Make It Mini Potions is Curated for Harry Potter Fans
Festive Cafe Limited Merchandise
A New Range of Dunkin' Merchandise Prepares for Halloween
Mystery Cartoon Clog Capsules
These Scooby-Doo Crocs Feature Themed Elements from the Show
AI Fairytale Generator
WizFairy Can Create a Personalized Magical Tale in Minutes
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Whimsical World-Inspired Collections
MINISO and Warner Bros Present a Harry Potter Collection
Festive Bourbon Pop-Ups
The Winter Wheat Wonderland Brings a Taste of Kentucky to NYC
Board Game-Themed Fashions
The Shoe Palace x Monopoly Collection Includes an Array of Styles
Fantastical Film-Inspired Coffee Carriers
The Starbucks x Wicked Tumblers are Arriving in Japan
Evocative Everyday Fragrances
Modern Magic is a Fun, Affordable Fragrance Brand for Gen Z
Expansive Cinematic Clothing Ranges
The Primark x Wicked Collection Gets Fans Ready for the Movie
Thematic Large-Scale Light Installations
SPOOKY AT ILLUMI Offers a Unique Family Experience
Sustainable Talisman Jewelry
The Pyrrha x Wicked Jewelry Collection Celebrates the Film's Themes
Cartoon-Themed Performance Wear
Disney x lululemon Delivers Stylish Cartoon Activewear
Mysterious Musical Film Cosmetics
The Wicked x Dr. PAWPAW Collection Has Two Products
Film-Inspired Restaurant Cocktails
Bonefish Grill Offers Themed Wicked Martinis
Whimsical World-Inspired Cookbooks
The Wizarding World Cookbook Dreams Up Fantastical Desserts
Inclusive Bewitching Capsules
Unique Vintage Introduced a Hocus Pocus Apparel Collection
Wine-Preserving Wands
The Ullo Uno Wine Purifying Wands Remove Sulfites While Bringing Out Flavors
Witchy Personal Care Capsules
Lush Releases a Line of Products Inspired by the 'Wicked' Movie
Magic-Inspired Cook Books
Desert Recipes Comprise the Harry Potter: Bake, Create, and Decorate!
Interchangeable Themed Shoe Charms
Coach Debuts Shoe Charms to Captivate Gen Z Audiences
Whimsical LEGO Sets
LEGO® Wicked™ Sets Draw Inspiration from the Upcoming Musical Event Film
Festive Disney Shoe Charms
The Mickey Mouse Holiday Jibbitz Charms Feature Iconic Characters
Mystery Color Macaroni Cups
Great Value is Selling Wicked Mystery Color Macaroni & Cheese
Wizard-Themed Board Games
The Monopoly Harry Potter Edition is Hogwarts-Inspired
Department Store Holy Waters
Walmart Recently Started Carrying Holy Water from Jerusalem
Soda-Inspired Sneaker Designs
The Wolverine Y Jarritos Trade Wedge Boot is Playful and Exclusive
Dynamic Immersive Play Museums
LEGO Group Presents the Superhero Studios Initiative in Paris
Seasonal Jack-O-Lantern Liqueurs
The Pumpkin Potion Liqueur from Gravity Drinks is Spooky
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Toy Brick Reimagined Trailers
LEGO Transforms the Wicked Movie into a Brickified Version
Spooky Holiday Cosmetics
This wet n wild Beauty x Disney Collaboration is Arriving for Halloween
Fantastical-Inspired Body Washes
The Harry Potter Boddy Wash Kit is Available on Every Man Jack
Year-Round Horror-Inspired Experiences
Universal Horror Unleashed Will Open in as Vegas in 2025
Accessible Foot Health Products
These New ZenToes Products are Arriving at Separate Retailers
Halloween-Themed Care Sets
Lush's Limited-Edition Bewitched Gift Set Features Five Spooky Items
Witchy Toy Building Sets
LEGO Unveils Four Magical Block Sets Inspired by the Wicked Movie
VR Horror Hotel Experiences
Dracula's Hotel is an Immersive and Transportive Test of Fear
Green Movie-Celebrating Cocktails
East Coast Wings & Grill Created the Emerald Elixir for 'Wicked'
Whimsically Themed Holiday Cookbooks
This Disney Parks Holidays Cookbook Features 100 Dishes
Magical Sports Games
Warner Bros. Games is Launching New Harry Potter 'Quidditch Champions' Game
Heartwarming Holiday Initiatives
United Airlines Debuts the North Pole Hub Through Fantasy Flights
Gothic Style Perforated Footwear
Crocs Presents the Dynamic Wednesday Stomp Clogs
Spooky Cream Soda Concoctions
FiiZ Drinks is Serving Up a New Witches Punch for Halloween
Whimsical Chocolate-Inspired Experiences
Hershey's Chocolate World is Rolling Out Summer Offerings
Inclusive LGBTQ+ Events
LA Pride Collaborates with Let's Party L|P to Present Pride is Universal
Ogre-Shaped Soft Pretzels
Universal Studios Florida’s Dreamworks Land is Selling a 'Shrekzel'
Magical Jelly Bean Products
The Jelly Belly Harry Potter Collection Has Four New Treats
Branded Sweepstakes Campaigns
Citrus Magic® Debuts the 'You’ve Got the Magic Touch' Sweepstakes
Reinterpreted Immersive Events
The Wizard of Oz 360 Experience Retells the Classic Tale
Outrageous Toe-Like Sandal Charms
Crocs Introduces the Polarizing Toe Jibbitz for its Shoes
Wizard-Inspired Coin Collections
The Royal Mint Unveils the New Dumbledore Coin for Collectors
Seasonal Halloween Lifestyle Products
Bath & Body Works is Debuting its Halloween Collection Early
Checkout-Free Theme Park Stores
LEGOLAND Windsor Now Offers a Checkout-Free Store for Visitors
Magical Wizard-Themed Bag Lines
Kipling Introduces a New Harry Potter Collaboration
Theme Park-Inspired Game Modes
Minecraft Debuts a New DLC Inspired by Universal Studios Theme Park
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Light Garden Installations
Imaginarium360 is an Immersive Walkthrough Garden Event
Enchanting Folklore-Inspired Hotels
Marcel Wanders Designs the Kimpton BEM Hotel in Budapest