The Wizarding World of Harry Potter is now open at Universal Studios in Orlando, Florida. The attraction spans 20 acres of the Universal Orlando Resorts.
In celebration, we've gathered 75 wicked wizard finds so you can feel the magic (or embrace the Muggle in you). With everything from heel-less pumps to wizard rap duels to Harry Potter-like ads, we've got you covered.
Implications - The idea of magic appeals to a large crowd as it emulates whimsy, fantasy and escape. By offering products like magical wands for grown ups, companies allow adults to express their interest in an acceptable manner while maintaining a sense of reality that is necessary to daily function.
75 Wicked Wizard Finds
From The Wizarding World of Harry Potter to Heel-Less Pumps:
Tiana Reid — Jun 18, 2010 — Pop Culture

73
Controversial Male Teen Stars
Daniel Radcliffe Nude in Vogue September 2008

72
Harry Potter Tattoos
Muggles Show Their Love for New Movie Release With Ink (UPDATE)

71
Harry Potter (Daniel Radcliffe) Sexifies his Image
70
Harry Potter Bares His Butt, Controversy Ensues
69
Former Self Photoshoots
Empire Magazine 20th Anniversary Edition Has 30 Stars in Old Roles
68
Teenage Stars as Drag Queens
Daniel Radcliffe Asipirations in Details
67
Harry Potter Fashion Shoots
Emma Watson in Vogue Italia
66
Invisibility Cloak
For Real!
65
Digital Dress Up
Celebrity Photoshopping Contest
64
Heel-Less Pumps
The Natacha Marro Shoes are a Fashionable Sight to Behold
63
Onstage Censorship
Daniel Radcliffe's Wand Remains Unseen in Equus
62
Hogwarts Fashion for Adults
Harry Potter Costume Play
61
Bollywood Harry Potter
Hari Puttar
60
Funnel Tube Tops
Emma Watson Bewitches the Cover of Elle Magazine UK
59
Floating Lipstick
Emma Watson, The New Face of Burberry, Covers Interview Magazine
58
Exposed Animatronics
The Grotesque and Amazing Robotics of Filmmaker John Nolan
57
Fan-Forced Romance
Strange ‘Shippers' of Unlikely Character Relationships
56
Starlet Dress Slits
Emma Watson Shows More Than Expected at Harry Potter Premiere
55
Harry Potter Pumpkins
Muggles Celebrating Halloween
54
Photoshop Magic
Harry Potter Themes Charm Users at Worth1000.com
53
Lady-Like Shoots
A Sultry Emma Watson in the Vanity Fair June 2010 Issue
52
The New Oz
"Dark" Remake Of Wizard Of Oz
51
Teen Trench Coats
Grown Up Emma Watson for Burberry A/W 2009/2010 Campaign
50
Harry Potter Couture
Emma Watson in Harper's Bazaar
49
Fairytale Escape Artists
The 'Get Back In Your Book' Photo Series by Lissy Laricchia
48
Leather Halter Dresses
Emma Watson Shows Her Saucy Side at 'Harry Potter' Premiere
47
Harry Potter Spoilers
Half-Blood Prince Trailer Reveals Young Villains
46
Voluminous Red Hairtography
'Harry Potter' Star Bonnie Wright in Dirrty Glam
45
Magical Cloaking Clothes
Scientists Discover How to Create an Crystal Invisibility Cloak
44
Harry Potter Inspired Owl Ornaments
Hooters for Christmas
43
Tween Icon Fashion Shoots
Emma Watson in Sunday Times Style Mag
42
Car-Centric Wedding Traditions
Volkswagen 'Something Blue' Commercial Twists Old Bridal Adages
41
Next Gen Harry Potter?
The Eyes of a King by Catherine Banner
40
Bewitching Ad Campaigns
Alberta Ferretti Fall 2009 by Steven Meisel Channels 'Harry Potter'
39
Portraits of Controversial Roles
Daniel Radcliffe's Troubled Broadway Character Gets Immortalized
38
Ghoulish Headshots
Jason Ross Portrays the Frightening, Just in Time for Halloween
37
Digitalized Classic Puzzles
This Juan Osborne Where's Waldo is Virtually Impossible to Solve
36
Moody Magic Posters
Harry Potter Print Ads Show Characters Casting Spells
35
Future 'Harry Potter' Fashion
Sharon Mor Yosef Captures Altered Version of Famous Scar
34
Wizardly Tween Collections (UPDATE)
The Selena Gomez 'Dream Out Loud' Line
33
J.K. Rowling Sues Fans
Harry Potter Lexicon Deemed Copyright Violation
32
Postponing Fame
Emma Watson Passes on Hollywood for Brown University
31
Movie Musicals
The Harry Potter Parody is the Latest Internet Meme
30
Turning Old Flicks 3D
3D Rehatches Classic Cinema and Reinvents TV
29
Bewitching Forest Editorials
'Wizards, Witches & Magic' by Ellen Rogers in i-D December 2009
28
No eBook for Harry Potter 7
27
Questionable Carny Artistry
BadFairgroundArt.com Brings You the Worst of the Carnival Art Scene
26
Harry Potter-Like Ads
Barbour Marketing Photos Seem to Channel Wizard Shots
25
Smoke Signal Installations
‘For Those Who See' by Daniel Schulze is Eerie but Ethereal
24
Super Stretching Profitability
7th Harry Potter Book Yields 2 Movies
23
Magical Twitter Promos
Cast Spells on Your Followers With Harry Potter on Twitter
22
Wizard World Cup Tees
Quidditch T-Shirts Anticipate Movie Release of the new 'Harry Potter'
21
J.K. Rowling's Handwritten/Illustrated Books
The Tales of Beedle the Bard
20
Magical School IDs
The Hogwarts ID Card Will Go Great With Ollivander's Wand
19
Slithering Snake Seating
The Gordon Guillaumier 'Freeflow' Sofa Slithers into Any Shape
18
Bands Inspired by Movies
Harry Potter Fuels ‘Wizard Rock' Genre
17
Wizard Rap Duels
Harry Potter and Voldemort Fight to the Death in a Freestyle Battle
16
Armageddon Fairytale Figurines
The Post-Apocalyptic Wizard of Oz Dolls Are Kind of Morbid
15
Grass Monsters
Estelle Hanania Photographs Whimsical Creatures for 'Demoniac Babble'
14
Real Life Wizard Sports
The Intercollegiate Quidditch Association is Inspired by Harry Potter
13
Magical Theme Parks
Universal Orlando to Open the Wizarding World of Harry Potter
12
Harry Potter Crafts
“Charmed Knits” Book For Fans
11
Strange College Courses
Unusual US Educations
10
Functional Magic Wands
The Fly Stick Van de Graaff Levitation Wand
9
Football Wizards
The Who Super Bowl Half Time Show Cranks It Up to 11
8
Germ-Fighting Wands
The UV-C Wand Sanitizers Cast a Germ-Killing Spell
7
Yellow Brick Buildings
The Broadcasting Place Would Even Impress The Wizard of Oz
6
Magic Wands for Grownups
Gesture-Based Kymera Universal Remote Lets You Channel Harry Potter
5
Audiobook Movie Spoofs
Harry Potter,'Wizard People, Dear Readers,' Is Hilarious
4
Spoofed Hollywood Puppetry
Harry 'Potter Puppet Pals' Parodies Teen Wizards
3
Mega Flick Sneak Peeks
MTV Movie Awards Give Viewers Previews of Upcoming Blockbusters
2
Magical Game Teasers
New Harry Potter Video Game Trailer Taunts Fans
1
Self Propelling Brooms
Broomba Travels Around Rooms Cackling and Playing Scary Music
Related Ideas
Buttery Wizard-Themed Candies
Hershey's Has Released New Harry Potter Butterbeer Kisses
Villain-Esque Tonal Slip-On Shoes
Nike's Clogposite Shoes Get a Green Goblin Colorway
Enchanting Film-Inspired Capsules
The Wicked x ALDO 2024 Collection Features Whimsical Details
Movie-Inspired Apparel Collections
Forever 21 X Wicked's Collection Captures the Magic of the Film
Self-Expressive Rugged Boots
Dr. Martens is Launching a Special Wednesday Collection
Film-Centric Mixology Kits
The Absolut x WICKED Exclusive Cocktail Kit Boasts Hidden Surprises
Anti-Hero Shoe Collections
adidas Partners with Marvel to Release a Deadpool and Wolverine Line
Vibrant Cartoon-Themed Footwear
The HEYDUDE x SpongeBob Collection Boasts Bikini Bottom Aesthetics
Cartoon-Honoring High Heels
Katy Perry Collections Presents a Hello Kitty Heel Series
Cartoon-Inspired Footwear Collections
The Looney Tunes x ALDO Collection is Playful and Vibrant
Dark Musical-Film-Inspired Capsules
H&M Debuts a Wicked Collection Influenced by the Land of OZ
Characterized Filmic Drinkware
Starbucks Debuts Wicked-Inspired Drinkware
Classic Bottle-Cap-Inspired Footwear
The 'Dr. Martens x Palace' Collab Features Vintage Leather
Witchy Halloween Float Drinks
Sonic's New Witch’s Brew Slush Float is Coming Soon
Cartoon Cat-Inspired Cafes
Universal Opens a New Hello Kitty and Friends Cafe with Themed Treats
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Collaborative Musical-Film Tech Accessories
The Wicked x CASETiFY Collection is Vibrantly Playful
Collaborative Cartoon Sneakers
Ground Up x Kids Foot Locker Debut Hello Kitty High-Top Sneakers
Wizard-Themed Lifestyle Collections
The Miniso x Harry Potter Collection Arrives in Canada
Celebrity-Inspired Cartoon Heels
Katy Perry Teams Up with Hello Kitty for a New Footwear Capsule
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
Nostalgic 80s-Inspired Expressive Footwear
Clarks and Netflix Launch a Stranger Things Collection
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Special Edition Cinematic Handbags
The Rebecca Minkoff x Wicked Collection Boasts Two Unique Bags
Witchy Body Care Collabs
The Wicked X Lush Collection Shares Themed Designs from the Land of Oz
Limited-Edition Film-Inspired Apparel
Aerie Launched a Wicked Collection Featuring Thematic Colors
Horror-Inspired Energy Drinks
Alani Nu's 'Witch's Brew Energy' Features Apple and Caramel Flavors
Customized Character-Themed Vehicles
Lexus Launches the Elphaba TX and Glinda TX
Warming Culturally-Inspired Apparel
UGG and Palace Reunite for Their Third Cozy Collaboration
Horror-Creature-Inspired Footwear Capsules
Reebok Unveiled a Universal Monsters Collection
Enchanted Film-Inspired Hotel Stays
The Hilton Debuts Whimsical Elphaba and Glinda-Themed Suites
Promotional Metaverse Experiences
Warner Bros. Debuts [Beetlejuice] Escape the Afterlife on Roblox
Movie-Musical Luggage Collabs
The Béis x Wicked Collection Celebrates Contrasting Styles
Luxurious Getaway Experiences
The Four Seasons Resort Orlando Debuts New 2025 Activities
Fairytale-Inspired Fragrances
The Disney Princess Collection by Bath & Body Works is Enchanting
Exaggerated Holiday Displays
Nordstrom NYC's 'Wonder All the Way' Campaign is Larger-Than-Life
Rugged Stylish Utility Boots
Olly Shinder and Magnum Boots Join Forces on New Footwear
Popular Interactive Illustrated Books
Scholastic Debuts an Illustrated Edition of Harry Potter
Whimsical Castle-Like Brick Sets
LEGO Introduces a Beauty and the Beast Castle Set
Fantasy Footwear Collaborations
Merrell Unveils a New House of the Dragon Footwear Collaboration
Witchy Cinematic Bag Ranges
The Kipling x Wicked Collection is Exclusively Launching Online
Portable Compact Fantastical Toys
Mattel Creations Unveils the Polly Pocket Harry Potter Set
Whimsical Film-Based Clogs
The Wicked x Crocs Collaboration Reinterprets the Witches of Oz
Stealthy Hero-Inspired Clogs
The New Batmobile Crocs has a Dynamic Silhouette
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Underwater-Created Whimsical Handbags
Coperni and Disney Present the Ariel Swipe Hangbag
Spooky Candle Collections
Goose Creek Candle Company Taps Beetlejuice in Its New Capsule
Magical Toy Advent Calendars
The LEGO Harry Potter 2024 Advent Calendar is Hogwarts-Inspired
Magical Gummy Candy Ranges
Haribo Harry Potter Edition Gummies Come in Three Mixes
Jelly Sandal Pop-Ups
Melissa will Host a Vibrant 'Melissa Frizzante' Event in Paris
Subtly Magical Smartphone Accessories
The Harry Potter x CASETiFY Collection is Adult-Friendly
Witchy Luggage Capsule Collections
Béis Travel Has Unveiled a New Collaboration with Wicked
Whimsical Character-Inspired Statement Capsules
ALDO x Disney Partner for an Iconic Collection
Horror Film-Inspired Footwear
A New Collection of Horrific Crocs Celebrates Halloween Ahead
Witchy Musical Juice Refreshments
The Robinsons Wicked Drinks Come with an On-Pack Promotion
Wizardly Cafe Merch Collections
The Starbucks Korea x Harry Potter Collection is Magical
Iconic 2000s Teen-Flick Footwear
The HEYDUDE x Mean Girls Collab is Vibrantly Pink
Fantasy-Inspired Hiking Shoes
Merrell Releases 'House of the Dragon' Themed Outdoor Footwear
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Scary Footwear Collabs
The Crocs X Monsters, Inc. Collection Merges Comfort with Pixar Magic
Collaborative QSR Sneaker Styles
The White Castle x Heelys Sneakers Come in Two Color Options
Movie-Musical Skincare Collabs
The Wicked x Beekman 1802 Collection Celebrates Duality
Film-Based Beverage Concoctions
The Starbucks x Wicked Collab Features Two Distinct Witchy Drinks
Playful Hotel Campaigns
BWH Hotels Launches a Campaign to Reclaim Stolen Treasures
Fantastical Nail Polish Collections
The OPI x Wicked Collection Has 12 Limited-Edition Shades
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Musical-Inspired Whimsical Beverages
Starbucks Dreams Up Theatrical Drinks Celebrating Wicked
Chic Whimsical-Film Collections
Marc Jacobs Unveils its 'The Wizard of Oz Capsule'
Immersive Jigsaw Puzzles
The 'Harry Potter Jigsaw Puzzle' from Theory11 Features Unique Elements
Limited-Edition Crystal Shoes
Stuart Weitzman X Swarovski Unveil Dazzling Pumps for the Holidays
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Fantasy-Saga-Inspired Whisky Bottles
Quest's End Whiskey is Inspired by Dungeons & Dragons
Iconic Movie-Themed Cookies
The Butterbeer Fudge Stripes Cookies are Harry Potter Fan-Approved
Cozy Cartoon-Themed Collaborations
Pleasing Launches a Whimsical Collaboration Inspired by Disney
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
Spooky Back-to-School Footwear
Keds x Monster High Shares the Styles of Favorite Characters
Thematic Ombre-Effect Sneakers
Ground Up x Walmart Debut The 'Wicked High-Top Sneakers'
Imitation Book Accessories
Novel Bookwallets Mimics Novels and Film Books for Small Leather Goods
Multi-Sensory Shoe Pop-Ups
The Ugg Feel House Concept was Co-Curated by Post Malone
Whimsical Garden Product Campaigns
Where the Good Things Gro Brings the Enchanted Garden to Life
Board Game-Themed Dynamic Accessories
Hasbro and Irregular Choice Launch a Monopoly Collection
Mini Fantasy Collectibles
The Miniverse Make It Mini Potions is Curated for Harry Potter Fans
Festive Cafe Limited Merchandise
A New Range of Dunkin' Merchandise Prepares for Halloween
Mystery Cartoon Clog Capsules
These Scooby-Doo Crocs Feature Themed Elements from the Show
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Whimsical World-Inspired Collections
MINISO and Warner Bros Present a Harry Potter Collection
Fantastical Film-Inspired Coffee Carriers
The Starbucks x Wicked Tumblers are Arriving in Japan
Festive Bourbon Pop-Ups
The Winter Wheat Wonderland Brings a Taste of Kentucky to NYC
Thematic Large-Scale Light Installations
SPOOKY AT ILLUMI Offers a Unique Family Experience
Evocative Everyday Fragrances
Modern Magic is a Fun, Affordable Fragrance Brand for Gen Z
Expansive Cinematic Clothing Ranges
The Primark x Wicked Collection Gets Fans Ready for the Movie
Sustainable Talisman Jewelry
The Pyrrha x Wicked Jewelry Collection Celebrates the Film's Themes
Cartoon-Themed Performance Wear
Disney x lululemon Delivers Stylish Cartoon Activewear
Mysterious Musical Film Cosmetics
The Wicked x Dr. PAWPAW Collection Has Two Products
Film-Inspired Restaurant Cocktails
Bonefish Grill Offers Themed Wicked Martinis
Superhero-Inspired Dramatic Boots
Bull Airs Introduces the New Yancy Street Stompers
Whimsical World-Inspired Cookbooks
The Wizarding World Cookbook Dreams Up Fantastical Desserts
Comedic Sci-Fi Sneakers
The FUN Ghostbusters Sneakers Pay Homage to the Revived Franchise
Inclusive Bewitching Capsules
Unique Vintage Introduced a Hocus Pocus Apparel Collection
Witchy Personal Care Capsules
Lush Releases a Line of Products Inspired by the 'Wicked' Movie
Magic-Inspired Cook Books
Desert Recipes Comprise the Harry Potter: Bake, Create, and Decorate!
Whimsical LEGO Sets
LEGO® Wicked™ Sets Draw Inspiration from the Upcoming Musical Event Film
Interchangeable Themed Shoe Charms
Coach Debuts Shoe Charms to Captivate Gen Z Audiences
Mystery Color Macaroni Cups
Great Value is Selling Wicked Mystery Color Macaroni & Cheese
Thematic Grand Hotels
The Universal Helios Grand Hotel Announced a May Opening
Fantastical Sour Beer Collections
Vault City Marvellous Liquids Come in Five Expressions
Festive Disney Shoe Charms
The Mickey Mouse Holiday Jibbitz Charms Feature Iconic Characters
Soda-Inspired Sneaker Designs
The Wolverine Y Jarritos Trade Wedge Boot is Playful and Exclusive
Toy Brick Reimagined Trailers
LEGO Transforms the Wicked Movie into a Brickified Version
Dynamic Immersive Play Museums
LEGO Group Presents the Superhero Studios Initiative in Paris
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Witchy Toy Building Sets
LEGO Unveils Four Magical Block Sets Inspired by the Wicked Movie
Wizard-Themed Apparel Lines
PUMA Partners with the Harry Potter Universe on a New Collaboration
Spooky Holiday Cosmetics
This wet n wild Beauty x Disney Collaboration is Arriving for Halloween
Fantastical-Inspired Body Washes
The Harry Potter Boddy Wash Kit is Available on Every Man Jack
Year-Round Horror-Inspired Experiences
Universal Horror Unleashed Will Open in as Vegas in 2025
Halloween-Themed Care Sets
Lush's Limited-Edition Bewitched Gift Set Features Five Spooky Items
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
Soft-Colored Disney Apparel
Cakeworthy Introduced an Inclusive Cinderella Capsule
Whimsically Witchy Cosmetic Collections
The KISS Wicked Collection is Limited-Edition
Reimagined Blue Slippers
The HEYDUDE x Lilo & Stitch Collection Features a Blue 'Wally Slipper'
Green Movie-Celebrating Cocktails
East Coast Wings & Grill Created the Emerald Elixir for 'Wicked'
Themed Immersive Stays
Villatel Orlando Resort Announced its Spring Opening in Orlando
Whimsically Themed Holiday Cookbooks
This Disney Parks Holidays Cookbook Features 100 Dishes
Magical Sports Games
Warner Bros. Games is Launching New Harry Potter 'Quidditch Champions' Game
Enchanting Tarot Card Decks
The Wizard of Oz Tarot Deck and Guidebook is Beautifully Illustrated
Gothic Style Perforated Footwear
Crocs Presents the Dynamic Wednesday Stomp Clogs
Spooky Cream Soda Concoctions
FiiZ Drinks is Serving Up a New Witches Punch for Halloween
Magical Jelly Bean Products
The Jelly Belly Harry Potter Collection Has Four New Treats
Ogre-Shaped Soft Pretzels
Universal Studios Florida’s Dreamworks Land is Selling a 'Shrekzel'
Heartwarming Holiday Initiatives
United Airlines Debuts the North Pole Hub Through Fantasy Flights
Unicorn-Inspired Air Fresheners
Citrus Magic Launches the Unicorn Toots Air Freshener for Real
Branded Sweepstakes Campaigns
Citrus Magic® Debuts the 'You’ve Got the Magic Touch' Sweepstakes
Seasonal Halloween Lifestyle Products
Bath & Body Works is Debuting its Halloween Collection Early
Magical Wizard-Themed Bag Lines
Kipling Introduces a New Harry Potter Collaboration
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Light Garden Installations
Imaginarium360 is an Immersive Walkthrough Garden Event
Animation-Themed Decor Ranges
The Target Pillowfort Collection Has Over 50 New Products
Enchanting Folklore-Inspired Hotels
Marcel Wanders Designs the Kimpton BEM Hotel in Budapest