The Starbucks x Wicked Tumblers are Arriving in Japan
Michael Hemsworth — November 8, 2024 — Marketing
References: starbucks.co.jp & soranews24
The Starbucks x Wicked tumblers have been shown off by the cafe brand in Japan as a series of drink carriers perfect for fans to pick up in anticipation of the film's release. The drink carriers come in two styles for fans to choose from including a green-hued one for the Elphaba character and a pink one for the Glinda character. The tumblers are each paired with a straw that further exemplifies their respective inspiration and further complete the filmic appearance.
The Starbucks x Wicked tumblers are available starting today at locations in Japan where customers can pick them up for 5,000 yen each, but only while supplies last. The tumblers are part of a wider merch push that's taking place ahead of the film's US release.
The Starbucks x Wicked tumblers are available starting today at locations in Japan where customers can pick them up for 5,000 yen each, but only while supplies last. The tumblers are part of a wider merch push that's taking place ahead of the film's US release.
Trend Themes
1. Film-themed Merchandise - The collaboration exemplifies a rising trend where popular movie franchises create memorable brand experiences through exclusive merchandise.
2. Limited-edition Collectibles - The exclusivity and limited availability of the tumblers cater to a growing market of fans who highly value unique and scarce collector items.
3. Character-driven Product Design - The tumblers' design inspired by distinct characters highlights a trend in personalized products that deeply resonate with specific fan bases.
Industry Implications
1. Consumer Retail - The introduction of film-inspired coffee carriers underscores opportunities for consumer brands to boost engagement through targeted, themed merchandise.
2. Entertainment - Entertainment companies can leverage partnerships with popular brands to expand their influence and reach new audiences through specialized products.
3. Hospitality - Cafes and hospitality brands are tapping into pop culture trends by offering themed products, enhancing customer experience and loyalty.
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