Barbour Marketing Photos Seem to Channel Wizard Shots
Christina Butty — August 31, 2009 — Marketing
Barbour outerwear company comes with a stiff upper lip for their Fall 2009 ad campaign. This stands to reasoning since Barbour is a mainstay in British clothing.
Their campaign builds on the brand’s heritage while keeping up with current fashion trends in sporting classics.
Interestingly, photos in this campaign kind of seem to play on popular Harry Potter editorials and photos, but I could be wrong. Or maybe I’m right; isn’t Potter the most iconic Brit of all?
What do you think?
Their campaign builds on the brand’s heritage while keeping up with current fashion trends in sporting classics.
Interestingly, photos in this campaign kind of seem to play on popular Harry Potter editorials and photos, but I could be wrong. Or maybe I’m right; isn’t Potter the most iconic Brit of all?
What do you think?
Trend Themes
1. Interactive Fashion Campaigns - Using elements of popular culture, such as Harry Potter, to create engaging and relatable advertisements.
2. Nostalgia Marketing - Drawing on the past to evoke a sense of heritage and authenticity in marketing campaigns.
3. Film-inspired Fashion - Taking inspiration from popular movies, like Harry Potter, to create unique and memorable fashion campaigns.
Industry Implications
1. Fashion - Creating innovative marketing campaigns that resonate with consumers and generate brand loyalty.
2. Film and Entertainment - Exploring collaborations with fashion brands to promote films and create cross-promotional opportunities.
3. Advertising and Marketing - Utilizing popular culture references to create impactful and memorable campaigns for clients.
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