SPOOKY AT ILLUMI Offers a Unique Family Experience
Debra John — October 19, 2024 — World
References: instagram & toronto.illumi
SPOOKY AT ILLUMI has returned for its third consecutive year, building on the success of its 2023 event, which drew over 100,000 visitors. This year, the attraction offers revamped autumn and Halloween-themed installations, including "a striking jack-o-lantern tunnel, playful black lights, lasers, and 20 million LED lights. Notably, the event features the 47-meter-tall tree of lights, a major highlight."
As the event runs from October through early November, it will then transition into THE HOLIDAYS AT ILLUMI, continuing until January 13, 2025. Additionally, to provide a family-friendly experience, children can "enjoy complimentary access when accompanied by two adults with purchased tickets, available until October 24, 2024."
Spanning 600,000 square feet, the event introduces two new themed areas: PUPPIES AND KITTIES, celebrating pets, and DUNE PALACE, a Sahara Desert-inspired voyage. These new features aim to enrich and diversify the experience for visitors alongside the light show's other unique sections.
Image Credit: ILLUMI
As the event runs from October through early November, it will then transition into THE HOLIDAYS AT ILLUMI, continuing until January 13, 2025. Additionally, to provide a family-friendly experience, children can "enjoy complimentary access when accompanied by two adults with purchased tickets, available until October 24, 2024."
Spanning 600,000 square feet, the event introduces two new themed areas: PUPPIES AND KITTIES, celebrating pets, and DUNE PALACE, a Sahara Desert-inspired voyage. These new features aim to enrich and diversify the experience for visitors alongside the light show's other unique sections.
Image Credit: ILLUMI
Trend Themes
1. Revamped Seasonal Light Installations - Revamped autumn and Halloween-themed installations featuring jack-o-lantern tunnels and lasers provide fresh visual spectacles.
2. Family-friendly Entertainment - The offer of complimentary access for children when accompanied by two adults enhances the event's appeal to family visitors.
3. Multi-seasonal Event Transitions - Transitioning from Halloween to holiday themes extends the event's draw and maximizes visitor engagement across seasons.
Industry Implications
1. Tourism and Attractions - Large-scale light installation events are becoming prime attractions that significantly boost visitor numbers.
2. Event Management - The logistics of transforming thematic areas from Halloween to holidays require advanced planning and dynamic execution.
3. Entertainment Technology - Using 20 million LED lights and interactive features showcases advancements in lighting and immersive technologies.
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