This week's top trends were nothing short of bizarre, from the now viral watermelon kids of China to parties dedicating to celebrating that time of the month.
The watermelon kids, as they're now known, were toddlers who were suffering from the heat during the summer. To remedy the situation, they were lovingly put into watermelon-made outfits to keep them cool and looking adorable. Undeniably odd but incredibly cute, it's no wonder these photos performed so well.
In terms of other offbeat phenomena that made an impression on viewers this week, parties dedicated to celebrating menstruation caught the eyes of many. Certainly a different and personal reason to celebrate, this was by far one of the strangest party ideas we've ever covered.
For more information on these innovatively odd trends and other insights, check out Trend Hunter's Trend Reports.
Top Trends of the Week
20
Witch Finger Grapes
These Peculiar-Shaped Hybrid Grapes Look Like Creepy Fingers
19
Anime-Inspired Apparel
The Anne Sofie Madsen SS14 Collection is Dynamic
18
Humanized Anthropomorphic Photography
Photographer Miguel Vallinas Creates Odd Animal Pieces
17
Sour-Faced Babe Photography
This Series by April Maciborka Shows Babies Eating Lemons
16
Paint-Splattered 90s Lookbooks
The Volcom 2013 Campaign Perfectly Embodies a Decade
15
Fresh Fruit Cooling Outfits
These Dapper Chinese Watermelon Babies Creatively Beat the Heat
14
Collaged Pop-Culture Street Art
The Lisa Project Mural by Tristan Eaton Celebrates Comic Books
13
Attractive Beer Dispensers
This Beer Keg Dispenser Allows You to Keep the Drinks Flowing
12
Menstruation Celebration Parties
The Period Party by the Period Store Honors the Time of the Month
11
Couture Princess Dresses
Harrods is Auctioning Off Disney Princess Couture Dresses
10
Eclectic Autumn Fashion
The Vogue Spain August 2013 Issue Stars Diana Moldovan
9
Adult Comedy-Inspired Photoshoots
The ELLE Ukraine September 2013 Editorial Stars Milly Simmonds
8
Stunning Snow-Filled Editorials
Soo Joo Park Shines in the US Harper's Bazaar September 2013 Issue
7
Chromatic Cave Lavatories
GAD Architecture Bathroom Designs Incorporate Curved Ceilings and Walls
6
Feudal Mutant Art
Nate Hallinan's 'Medieval X-Men' Brings the Mutants Back to the Castle Age
5
Futuristic Model-Musician Captures
Daft Punk & Milla Jovovich Shoot for CR Fashion Book
4
Life-Lasting Apparel
Flint and Tinder Offer a Hoodie to Last a Lifetime
3
Theatrical Warehouse Captures
This Fashion Series Contains Theatrical Costumes and Dramatic Poses
2
Sleek Compartmentalized Tables
This Remix Collection Table is Stunning and Saves Space
1
Broomstick-Inspired Shelving
The LivingBlock Collection by Antonio Serrano Bulnes is Playful
Related Ideas
Halloween-Inspired Pizza Menus
Pizza Hut Taiwan Introduces New Spooky Menu Items
Summer-Inspired Beverage Promotions
Tropical Smoothie Cafe is Running a Special Promotion
Lunar Festivity-Inspired Fashion Capsules
KENZO Unveils the Year of the Dragon Collection
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Fruit-Forward Energy Beverages
V8 +ENERGY Unveils Limited-Edition Summer Flavors
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Refreshing Streetwear Collabs
Lipton Iced Tea x Cruel Pancake Dropped 90s-Inspired Summer Styles
Tablet-Integrated Fashion
The Lenovo Tab Wear Collection Explores the Concept of "Me Time"
Aluminum-Packaged Water Cans
Thinkerbell and the Laneway Festival's Founder Launch a Water Product
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Eclipse-Inspired Snacking Kits
MoonPie Created a Solar Eclipse Survival Kit
Menstrual Product-Celebrating Jeans
The U by Kotex MaxiMalism Jeans Combat Against Period Shame
Mid-Life Sex Festivals
Davina McCall Debuts World's First Menopausal Sex Festival for Gen X Women
Destigmatizing Period Comical Kits
ModiBodi and Justyna Green Relaunch the First Period Kit
One-Piece Adult Outerwear
The New 'Puffer Chubbsie' is Making Winter Fashion More Interesting
Real Fruit Juice Refreshers
Tropicana Refreshers Help Summer Lovers Sip the Essence of the Season
Halloween-Inspired Snacks
Mars Has Released Its Halloween Lineup, Which Includes Seven Products
Seasonal New Year-Inspired Apparel
lululemon Launches a New Collection for the Year of the Dragon
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
Jelly Sandal Pop-Ups
Melissa will Host a Vibrant 'Melissa Frizzante' Event in Paris
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Period Sex Campaigns
U by Kotex Launches “Let’s Have Period Sex” Chocolates for Valentine's Day
Spoof Sparkling Water Cans
Liquid Death's Can of Art Pokes Fun at a Controversial Work of Art
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Juice-Branded Summer Campaigns
Revl Fruits' 'Grow Up Never' Campaign Lets a Fan be a Waterpark VP
Fun Insurance Policies
M&M's Ice Cream & Lemonade are Protecting Summer Parties with "Funsurance"
Watermelon-Inspired Ice Cream Cakes
Friendly's Wattamelon Sherbet Cake Has a Charming Appearance
Animated Fish Cafes
The Hangyodon Theme Cafe in Japan will Present Summer Offerings
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Temporary Tooth Tattoos
Hismile's SmileStika Enhances Teeth with a Touch of Whimsy
Outdoor Fitness Parties
HUAWEI Hosted its 'Light Up Your Rings' Campaign with Pamela Reif
Celebratory Family Menus
KFC Curated the Real-Talk Mother's Day Menu with Chrissy Teigen.
Tomato-Inspired Clutches
A Meme Inspired an Unconventional LOEWE Tomato Accessory
Monster-Themed Ice Creams
The Baskin-Robbins Okashina Okashina Halloween Celebration is Spooky
Summer-Themed Energy Drinks
These New CELSIUS Flavors are Perfect for Beach and Poolside Enjoyment
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Watermelon-Inspired Beauty Sets
The Glow Recipe Watermelon Glow Icons Kit Boasts Popular Formulas
Spicy-Sweet Summertime Smoothies
These New Jamba Watermelon Smoothies Come in Two Options
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Unconventional Holiday Campaigns
Chloe Surreal X Sundae School's Holiday Campaign Challenges Norms
Contemporary Ramadan Collections
Trendyol is Celebrating Ramadan with a New 105-Piece Collection
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Limited-Edition Melon Kombuchas
MOMO's Watermelon Kombucha Supports a Sustainable Food System
Limited Edition Diaper Prints
The Honest Company Blends Style and Practicality
Seasonal Anime Cafe Menus
The Latest Pronto Pokémon Menu Items Have Beach and Mountain Themes
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Weekday Sundae Kits
Talenti's Case of the Mondaes Kits Sweeten the Worst Day of the Week
Cartoon Character Themed Cakes
TOUS les JOURS is Adding a New Baby Shark Cake Collection
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Lunar New Year-Inspired Noteboooks
Moleskine Adds New Designs to the 3 Artists, 3 Countries Series
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Watermelon Pretzel Shop Beverages
Auntie Anne's Watermelon-Flavored Drinks Come in Three Formats
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
New Year-Inspired Snack Boxes
TokyoTreat New Year's Box Offers Special Snacks for the Season
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Slimed Food Festivals
Nickelodeon Hotels & Resorts is Hosting Its First-Ever Food & Slime Festival
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Resurrected Watermelon Fruit Snacks
Watermelon Gushers Have Made a Triumphant Return
Bubble Tea Costumes
Spirit Halloween & Kung Fu Brew Created Boba-Inspired Halloween Outfits
Technology News Summaries
TechTok Helps Readers Stay On Top of News in Five Minutes
Expanded Candy-Inspired Soda Flavors
Wild Bill's Olde Fashioned Soda Co. Expands Its Ring Pop Soda
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Sour Candy Lemonades
SOUR PATCH KIDS WATERMELON Lemonade Will Debut at Hot Dog on a Stick
Summer-Themed Hydration Drinks
Electrolit Watermelon Lime is Arriving Now at 7-Eleven
Co-Branded Drink Activations
The Cawston Press Frozen Fruit Waters Mobile Celebrates Inside Out 2
Virally Inspired Virtual Menus
The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
Mom-Targeted Menstrual Pads
Liv by Kotex Products are Free of Harsh Chemicals and Fragrance
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Summertime Fruit Chewing Gums
Extra Sugarfree Watermelon Responds to Consumer Demand
Month-Long Martini Events
Tanqueray's Fancy Hour Spotlights Martinis as the Perfect Summer Sipper
Gen Z-Focused Menstrual Care
15-Year-Old Zoe Leffler Debuts a Menstrual Wellness Brand Called Cycl
Ramadan Fashion Capsules
REDTAG Launches its Annual Ramadan Fashion Collection for Women and Kids
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Celebratory Moon Viewing Pizzas
Pizza Hut Tsukimi Huts Melts Come in Two Varieties
AI Party Planning Assistants
PartyKit Ensures The Little Details are Taken Care of
Online Lifestyle-Inspired Street Festivals
The Xiaohongshu Street Life Festival is Exciting
New Year-Celebrating Retail Capsules
BAO and Dover Street Market Celebrate Lunar New Year
Hispanic Heritage-Inspired Recipes
Jarritos® Marks Hispanic Heritage Month with a Special Event
Valentine's Day Boba Lineups
Krak Boba’s '14 Days of Love' Celebrates Its Most Romantic Drinks
Gender-Neutral Period Products
Aunt Flow Offers Period Products Free of Gendered Language
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Celebratory Cheesy Snack Cakes
Milk Bar's Cheetle-Infused Birthday Cake Celebrates Cheetos' 75th
Hazy Watermelon IPAs
Beavertown Lunar Melon Has a Pink Profile and Fruit-Forward Flavor
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Summer Biscuit Sticks
This Watermelon Pocky is Uniquely Created to Cool
Organic Toddler Snack Lines
Little Bellies Has Expanded Its Reach in Canada
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Hygienic Hippo Campaigns
In Confessions of Moo Deng, a Viral Baby Hippo Teaches Handwashing
Menopause Awareness Holidays
Stripes Beauty Established National Hot Flash Day in September
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Water Conservation-Promoting Fashion Shows
The Wet Gala is Scheduled for May 30th, 2024 in Toronto
Avant-Garde Radish Accessories
The Ravishing Radish Hat from House & Parties is Handcrafted
Spiced Indian Chickpea Salads
The Chaat Chicken Salad is the Latest Seasonal Dish from Naanstop
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Thematic Athlete-Celebrating Dairy Commercials
Mengniu Recognizes Chinese Athletes with New Ad
Lunar New Year Celebrations
MáLà Project and Busboy Collaborate on a Special Event
Playful Dinner-Inspired Challenges
Mrs. T's Pierogies Has Launched the Go-Fun-Me Challenge
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Outdoor Dining Canned Cocktails
Mixtons Canned Cocktails Now Come in Three New Flavors
Upcycled Watermelon Waste Chutneys
Fresh Direct Watermelon Rind Chutney Combats Against Food Waste
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Trend-Inspired Catering Menus
Jimmy John's Introduces the 'Boy Math' Catering Bundle
Movie-Themed Frozen Refreshments
These Trolls-Inspired ICEE Flavors Celebrate the Upcoming Film
Replenishing Mineral Water Campaigns
Crazy Water's Crazy Dry January Makes Not Drinking Fun
Sophisticated Mid-Autumn Festival Lines
MarieBelle New York Ccelebrates a East Asian Tradition
Whimsical Chocolate-Inspired Experiences
Hershey's Chocolate World is Rolling Out Summer Offerings
Frighteningly Festive Candy Products
These New Bazooka Candy Brands Halloween Products are Tasty
Summery Private Label Foods
Publix Summer Specials are Arriving to Help Consumers Celebrate
Ice Pop Variety Packs
JonnyPops Party Pack Has Eight Servings Per Box
Patriotic Doughnuts Lineups
Pinkbox Doughnuts Created a Deidcated Memorial Day Lineup
Popsicle-Polish Crossover Collaborations
Daily Harvest Debuts the Pops and Matching Nail Polishes
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Seasonal On-Tap Cocktails
The Honey Moon Cocktail Bar Introduced a Series of Seasonal Flavors
Melon-Flavored Gin Spirits
June Watermelon by G'Vine is Made with 100% Natural Flavors
Swimming Lesson Snack Promotions
This Bear Fruit Snacks Promotion Was Created with Water Babies
Record-Breaking Pickle Parties
Pickle Juice is Sponsoring the World's Largest Pickle Party
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Uninterrupted Pizza Celebrations
Hormel Pepperoni Fans Can Request "PTO" on Pepperoni Pizza Day
Sweet Summery Smoothie Menus
These Juice It Up! Summer Drinks are Limited-Edition
Smartphone-Filmed Festive Campaigns
Apple Celebrates Lunar New Year with Little Garlic Film
Rotating Summer Cake Menus
Nothing Bundt Cakes Has a New Taste of Summer Collection
Lemon-Themed Bakery Menus
Paris Baguette's New Lemon-Inspired Menu is Perfect for Summer
AI Birthday Party Invites
Teddy Party Helps Parents Send Invites to Their Kid's Birthday
Pink Cartoon Character Cakes
TOUS les JOURS Just Added the New Pinkfong Strawberry Dream Cake
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Seasonal Watermelon-Themed Menus
CPKs New Summer Menu Includes the Fresh California Fields Salad
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Destigmatizing Perimenopause Series
Always Discreet's 'I Wish I Knew' Shares Women's Experiences
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space
National Loc Day Campaigns
Jamaican Mango & Lime Celebrates Natural Hair and Diversity
Viral Baby Hotel Partnerships
The Four Seasons Hotel Partners a Viral Baby for a Weekend