The Volcom 2013 Campaign Perfectly Embodies a Decade
Sarah St.Jules — August 15, 2013 — Pop Culture
References: volcom & fashionindie
The Volcom 2013 Campaign evoked nostalgia by bringing back the interesting and eclectic style of the 1990s.
For any of us, myself included, who were born in the 80s, the 90s were our time to begin to express ourselves as individuals. Leaving out the grunge side of the era, Volcom perfectly represented the feelings of the decade. The lookbook showcased multiple looks which featured short overalls, flower on flower patterns, dresses layered on top of shirts and plastic sunglasses. They even had the model wearing a skirt as a tube top.
These looks may seem strange now, but back in the 90s they were all the rage. The Volcom 2013 Campaign was an excellent interpretation of the style of the decade, and they were even able to modernize the looks and successfully bring them into the 2000s.
For any of us, myself included, who were born in the 80s, the 90s were our time to begin to express ourselves as individuals. Leaving out the grunge side of the era, Volcom perfectly represented the feelings of the decade. The lookbook showcased multiple looks which featured short overalls, flower on flower patterns, dresses layered on top of shirts and plastic sunglasses. They even had the model wearing a skirt as a tube top.
These looks may seem strange now, but back in the 90s they were all the rage. The Volcom 2013 Campaign was an excellent interpretation of the style of the decade, and they were even able to modernize the looks and successfully bring them into the 2000s.
Trend Themes
1. Nostalgia Fashion - The trend for reviving fashion from past decades in a modern way could be an opportunity for fashion companies to appeal to consumers' sense of nostalgia.
2. Layered Clothing - The trend for layering clothes such as dresses on top of shirts could inspire clothing companies to design versatile pieces that can be layered in multiple ways, providing more options for consumers.
3. Sustainable Sunglasses - The plastic sunglasses featured in the 2013 Volcom campaign could inspire companies to design more sustainable options, such as sunglasses made from recycled or eco-friendly materials.
Industry Implications
1. Fashion - The fashion industry could analyze trends from past decades and modernize them to appeal to consumers interested in nostalgia fashion.
2. Accessories - The trend for sustainable sunglasses could provide an opportunity for accessory companies to create eco-friendly options for consumers.
3. Textiles - Clothing companies could explore new ways to design and produce versatile fabrics that allow consumers to layer clothing in creative ways.
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