MOMO's Watermelon Kombucha Supports a Sustainable Food System
Laura McQuarrie — June 27, 2024 — Lifestyle
References: momo-kombucha & beveragedaily
As brands roll out refreshing watermelon kombucha flavors for summer, MOMO Kombucha's iteration shines as a standout that empowers the next generation of farmers and a sustainable future of food. Touted as its lightest, most refreshing kombucha to date, MOMO Kombucha's Watermelon Kombucha is the latest in a series developed with Natoora, an organization devoted to fixing the food system.
Made with Oscar Zerbinati’s Sentinel watermelon, the unfiltered kombucha boasts a sweet, fruit flavor that balances well with the probiotic-rich tea base. This limited-edition kombucha spotlights the intense flavor of the watermelon, which can grow to considerable sizes without losing its bold flavor. According to MOMO Kombucha, "Only those with the richest, most concentrated flesh will make their way into this kombucha."
10p from every bottle of Zerbinati's Watermelon Kombucha will be donated to Natoora’s Farm Fund.
Made with Oscar Zerbinati’s Sentinel watermelon, the unfiltered kombucha boasts a sweet, fruit flavor that balances well with the probiotic-rich tea base. This limited-edition kombucha spotlights the intense flavor of the watermelon, which can grow to considerable sizes without losing its bold flavor. According to MOMO Kombucha, "Only those with the richest, most concentrated flesh will make their way into this kombucha."
10p from every bottle of Zerbinati's Watermelon Kombucha will be donated to Natoora’s Farm Fund.
Trend Themes
1. Limited-edition Beverages - Limited-edition releases like MOMO's Watermelon Kombucha leverage seasonal flavors to create unique, market-differentiating products.
2. Sustainable Food Partnerships - Collaborations with organizations like Natoora highlight the potential of brand partnerships to foster sustainable food systems.
3. Probiotic-enriched Drinks - Probiotic-enriched beverages are increasingly popular for their health benefits, tapping into the wellness trend.
Industry Implications
1. Beverage Industry - The beverage industry can explore limited-edition, flavor-forward products to captivate consumers and stand out on the shelves.
2. Sustainable Agriculture - Sustainable agriculture initiatives gain visibility through partnerships that promote eco-friendly farming practices.
3. Health and Wellness - The health and wellness industry benefits from probiotic-enriched offerings that cater to a growing demand for gut health products.
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