Value-focused campaigns can be explosive if done correctly. Targeting the right people with a great deal will get your product or service the attention it deserves. These campaigns show creative ways to not only offer a great deal, but also get people to bite!
It's not just about offering your product at a discounted price, it's about engaging the consumer. If you want to sell a toy, give kids the chance to play with it before they buy it. If you're offering a deal on a romantic dinner, only offer the deal to people that come in as pairs. There are a bunch of ways to attract consumers to buy your product or service that goes beyond the price. If you tie in value with an interesting campaign, you're sure to reach way more people.
20 Value-Focused Campaigns
From Snooze-Discouraging Apps to Couples-Only Discount Codes:
Allen Taylor — Mar 28, 2014 — Lifestyle
20
Sun Dial QR Codes
E-mart Sunny Sale Campaign Uses Fun Ways to Boost Sales
19
Clever Coupon Billboards
James Ready Beer Gets Creative with Interactive Discount Posters
18
Snooze-Discouraging Apps
Starbucks Early Bird Offers Discounted Coffee for the Dedicated
17
Augmented Reality Retailers
Airwalk Invisible Store can Only be Seen Through Smartphones
16
Rebranded Value Menus
Burger King is Offering Even More Options to Its Affordable Fast Food Menu
15
Burst-Shaped Furniture
The Lar Center Campaign Shows Cheap Products Don't Have to Look on Sale
14
Attractive Retail Ads
The Minicuotas Ribeiro Campaign Promotes Good Sales and Better Looks
13
Social Scavenger Hunt Stunts
The Peugeot Pinterest Puzzle Campaign is Creatively Engaging
12
Drugstore Discount Apps
Walgreens Mobile Coupons Launches for the Holiday Season
11
Couples-Only Discount Codes
The Scandinavian Airlines 'Couple Up to Buckle Up' Promo
10
Ironic Grocery Discount Ads
This Price Chopper Ad Shows You Don't Need to Sacrifice Great Food
9
Augmented Reality Coupon Apps
Valpak Deals App Finds Nearby Discounts With Location Finder
8
Weather-Based Markdowns
Momentum Madrid Devises Special Discount for Limon Y Nada Drink
7
Social Media Shopping Ads
Get Gap Foursquare Deals with Just a Click of the "Follow" Button
6
In-Store Discount Apps
The Brouha App Reminds Users of Deals the Second They Step Into the Store
5
Personalized Supermarket Prices
Kroger Rewards Gives Customers Discounts Based on Shopping History
4
Facebook Cocktail Discounts
Bull and Bear Steakhouse Offers Reduced Prices Based on Stocks
3
Combative Discount Apps
The WarBot App Rewards Play with Discounts
2
Retail Discount Gaming
Play Uniqlo Lucky Machine Online for Clothing Discounts
1
Daring Discount Partnerships
FourSquare Daily Deals Result of Strategic Collaboration
Related Ideas
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Versatile Hot Honey Campaigns
Mike's Hot Honey Launches the 'You'll Love It with Mike's' Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Community-Focused Healthy Habits Apps
Noom Recently Debuted Its New Health-Focused App — Noom Vibe
Holiday Countdown Retailer Promotions
Dollar General 24 Days of Savings are Arriving for December
Fresh Produce-Focused Campaigns
I Love Fruit & Veg from Europe Emphasizes Fresh European Produce
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Juice-Branded Summer Campaigns
Revl Fruits' 'Grow Up Never' Campaign Lets a Fan be a Waterpark VP
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Inflation-Fighting QSR Menus
The Taste of KFC Deals Menu Takes Value to the Next Level
Rom-Com Dating App Campaigns
Tinder's It Starts With a Swipe Reimagines Meet Cutes
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Music Ticketing Campaigns
Coors Light Introduces 'Fix Tixflation' for Music Entertainment
Refreshed Retail Initiatives
Target is Improving its Customer Experience Journey in 2024
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Boycott-Supporting Phone Apps
Buycott Helps Consumers Decide Whether to Buy or Avoid a Brand
Festive Chocolate Campaigns
GODIVA Debuts its 'Love, GODIVA' Campaign for the Holidays
AI Promo Code Platforms
SimplyCodes Combines AI and Crowdsourcing to Test Discount Codes
Natural Diamond Campaigns
Worth the Wait by De Beers and Signet Targets Zillennial Couples
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Low-Cost Back-to-School Promotions
The Dollar General Back-to-School Campaign is Launching Now
BOGO QSR Treat Promotions
This Dairy Queen Blizzard Promotion is an App Exclusive
Value-Based Shopping Apps
Veebs Encourages Consumers to Learn About a Brand's Ethical Values
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Budget-Sensitive Meal Pricing
Taco Bell's New Name Your Price Tool Lets You Set Your Max Budget
Holiday Countdown QSR Deals
These Wendy’s Holiday BOGO Deals are In-App Exclusives
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Fast-Casual Valentine's Deals
QDOBA's Valentine's Day Offering Rewards Members to a Free Entrée
Supportive Back-to-School Campaigns
Staples Canada Has Unveiled Its 2024 Back-to-School Campaign
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Email Marketing Tracking Platforms
'Mailboard' Helps Marketers Track Competitors and More
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Festive Candy Campaigns
Swedish Fish Targets Gen Z with its 'Be Sel-Fish' Activation
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Budget-Friendly Restaurant Campaigns
Chuck E. Cheese 'Summer of Fun' Focuses on Accessibility
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Socially Supportive Retailer Promotions
Wawa 'Buy a Kids Meal, Make an Impact' is Supportive
Anxiety-Alleviating Election Campaigns
The Election Escape Powered by Sensible Weather is Clever
Value-Driven Delivery Memberships
Skip+ Unlocks Lower Service Fees, Premium Deals and More
Digital Loyalty Customer Cards
Passkit Makes Loyalty Cards for Apple and Google Wallet
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Saucy High-Definition Screen Campaigns
Zaxby’s is Leveraging the Busy Black Friday Shopping Period
QSR Value Meals
McDonald's Excites with $5 National Value Deal
Budget-Friendly Airline Campaigns
Sunwing Vacations Debuts the Flynancial Advisor Campaign
Lucrative Sunglasses Promotions
Neven Offers a Buy-One-Get-Two-Free Promotion
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
All-in-One Productivity Apps
Evo Brands Itself as 'The Everything App'
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Relationship Management Apps
With LoveSpace, Couples Can Share Updates, Feelings, and Calendars
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Bridal Loyalty Incentives
David's Bridal Launches a New Loyalty Program
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Competitor Tracking Insights
Campana Offers Insights into Your Rivals' Strategies
App-Based Grocery Discounts
Olio and Gander Introduce a New Deals Section on its Mobile App
Value-Minded Private Label Products
Target dealworthy Has Nearly 400 Products at $10 or Less
Shopper Fatigue-Combating Deals
Nisa Freezer Deal Offers Customizable Options for Every Shopper
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Interest-Based Action Plans
Curiosity Quench is an App Transforming Passions Into Actionable Plans
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Cold Email Outreach Tools
Crevzo Helps with Cold Email Outreach by Offering Personalized Campaigns
Price Monitoring Tools
Price Tracker Notifies You When Items Hit Your Target Price or Drop in Cost
Gamified Budgeting Apps
Bread Budgeting Makes Budgeting Fun By Integrating Challenges
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Health-Focused Productivity Tools
Productyve Combines Productivity with Wellness Using Reminders
Savvy Personal Finance Platforms
'Savewise' Personal Finance Tools Helps Maximize Every Dollar
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Mobile Ad-Supported Checkouts
Sam's Club is Launching Display Ads in its Mobile App
Valentine's Day Sandwich Menus
Panera is Offering a Special Valentine's Day Promotion for Members
Date Night Card Decks
Date Night Deck Offers 50 Creative Ideas for Quality Time Together
Nostalgic Seasonal Snack Campaigns
This Tyrrells Campaign Encourages Holiday Snacking
Discount Retailer Rewards Apps
Poundland's 'Poundland Perks' Program Unlocks Exclusive Discounts
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Low-Cost Cafe Meal Menus
The Starbucks Pairings Value Menu Starts at $5
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Personal Goal-Setting Apps
Fred Breaks Down Goals Into Actionable Steps
Mobile Advent Calendar Promotions
Bar Louie is Refreshing Its App-vent Calendar Promotion
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Third-Party Coupon Providers
Instacart Taps Ibotta to Provide Customers with Digital Coupons
Romantic Date Planners
CoupleQuest Helps Partners Plan Personalized Outings
Second-Hand Gift Campaigns
Marktplaats Challenges Norms with a Special Book
Digital Loyalty Companions
Brew Perks Offers an Easy Way to Track Rewards, Unlock Exclusive Deals
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Curated Flight Deal Apps
The Going App Offers Expert and Personalized Travel Deals
Simplified Competitor Ad Analysis
re:klam Offers Insights Into Competitor Strategies
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Digital Money Saving Tools
SaveStrike Helps Users Easily Create Wishlists To Curve Impulse Buying
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Empowering Trader-Focused Campaigns
Vantage Markets Debuts New Phase of Reborn a Trader
Gamified Productivity Apps
Get Productive Turns Phone-Free Time into a Game with Rewards
Discount Retailer Promotions
The Poundland 'Price Pounders' Campaign Focuses on Cost Savings
Romantic Date Night Questionnaires
LLV: Date Night Questions Poses a More Engaging Date Activity
Dream-Achieving Management Apps
DreamStore Offers Tangible Steps to Work Toward Your Goals
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Shopping Discount Discovery
BargainTime is a Tool That Helps You Find eBay's Best Shopping Deals
Business Slogan Generators
The Slogan Generator Will Create a Catchy Slogan for Any Business
Gamified Productivity Boosters
Focus Dash Uses Rewards and Fun to Help You Stay on Track
Focus Group Simulators
This Tool Enables You to See a Product Through Thousands of Perspectives
Loyalty-Focused BBQ Apps
Sonny's BBQ Debuts a Mobile App Alongside an Exclusive Rewards Program
Surprising Romantic Inspiration
Love Fuel Offers 450 Ideas to Liven Up a Relationship
Adorable Goal-Setting Apps
CanGoal Keeps Users Engaged With Cute Characters
Eroticism-Centered Course Bundles
Esther Perel's Desire Bundle is Focused and Intensive