Value-focused campaigns can be explosive if done correctly. Targeting the right people with a great deal will get your product or service the attention it deserves. These campaigns show creative ways to not only offer a great deal, but also get people to bite!
It's not just about offering your product at a discounted price, it's about engaging the consumer. If you want to sell a toy, give kids the chance to play with it before they buy it. If you're offering a deal on a romantic dinner, only offer the deal to people that come in as pairs. There are a bunch of ways to attract consumers to buy your product or service that goes beyond the price. If you tie in value with an interesting campaign, you're sure to reach way more people.
20 Value-Focused Campaigns
From Snooze-Discouraging Apps to Couples-Only Discount Codes:
Allen Taylor — Mar 28, 2014 — Lifestyle
20
Sun Dial QR Codes
E-mart Sunny Sale Campaign Uses Fun Ways to Boost Sales
19
Clever Coupon Billboards
James Ready Beer Gets Creative with Interactive Discount Posters
18
Snooze-Discouraging Apps
Starbucks Early Bird Offers Discounted Coffee for the Dedicated
17
Augmented Reality Retailers
Airwalk Invisible Store can Only be Seen Through Smartphones
16
Rebranded Value Menus
Burger King is Offering Even More Options to Its Affordable Fast Food Menu
15
Burst-Shaped Furniture
The Lar Center Campaign Shows Cheap Products Don't Have to Look on Sale
14
Attractive Retail Ads
The Minicuotas Ribeiro Campaign Promotes Good Sales and Better Looks
13
Social Scavenger Hunt Stunts
The Peugeot Pinterest Puzzle Campaign is Creatively Engaging
12
Drugstore Discount Apps
Walgreens Mobile Coupons Launches for the Holiday Season
11
Couples-Only Discount Codes
The Scandinavian Airlines 'Couple Up to Buckle Up' Promo
10
Ironic Grocery Discount Ads
This Price Chopper Ad Shows You Don't Need to Sacrifice Great Food
9
Augmented Reality Coupon Apps
Valpak Deals App Finds Nearby Discounts With Location Finder
8
Weather-Based Markdowns
Momentum Madrid Devises Special Discount for Limon Y Nada Drink
7
Social Media Shopping Ads
Get Gap Foursquare Deals with Just a Click of the "Follow" Button
6
In-Store Discount Apps
The Brouha App Reminds Users of Deals the Second They Step Into the Store
5
Personalized Supermarket Prices
Kroger Rewards Gives Customers Discounts Based on Shopping History
4
Facebook Cocktail Discounts
Bull and Bear Steakhouse Offers Reduced Prices Based on Stocks
3
Combative Discount Apps
The WarBot App Rewards Play with Discounts
2
Retail Discount Gaming
Play Uniqlo Lucky Machine Online for Clothing Discounts
1
Daring Discount Partnerships
FourSquare Daily Deals Result of Strategic Collaboration
Related Ideas
Diet-Specific Meal Planning Systems
Passionate Penny Pincher Emphasizes Practical Frugality
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Humorous Brand Campaigns
The Ikea Rewards Program Embraces Its Late Arrival with Humor
Time-Specific Marketing Campaigns
Ikea’s ‘u up?’ Campaign Targets Late-Night Scrollers
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Late-Night Text Campaigns
The IKEA "U Up?" Stunt Reached Sleepless Social Media Users
AI-Powered Advertiser Campaigns
Instacart Utilizes its Automation Tools for Universal Campaigns
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Affordability-Focused Game-Day Campaigns
Kroger Offers Discounts on Snacks, Beverages & Foods
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Humorous Male-Targeted Campaigns
The Dollar Shave Club Announced its New 'The Club' Campaign
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Juice-Branded Summer Campaigns
Revl Fruits' 'Grow Up Never' Campaign Lets a Fan be a Waterpark VP
Valentine's Coffee Promotions
Ziggi's Coffee Launches Ten-Day Rewards Campaign
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Rom-Com Dating App Campaigns
Tinder's It Starts With a Swipe Reimagines Meet Cutes
Music Ticketing Campaigns
Coors Light Introduces 'Fix Tixflation' for Music Entertainment
Refreshed Retail Initiatives
Target is Improving its Customer Experience Journey in 2024
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Healthful Grocer Wellness Campaigns
United Supermarkets 28-Day Challenge Campaign is Rewarding
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Valentine's Day-Themed Footwear Campaigns
BEARPAW Launched Its Cozy Valentine’s Lookbook
Cute Convenience Offers
7-Eleven Canada Features '2025 Valentine’s Week Offers'
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Boycott-Supporting Phone Apps
Buycott Helps Consumers Decide Whether to Buy or Avoid a Brand
Holiday Countdown Retailer Promotions
Dollar General 24 Days of Savings are Arriving for December
Natural Diamond Campaigns
Worth the Wait by De Beers and Signet Targets Zillennial Couples
Luxury Valentine’s Day Campaigns
Gucci’s Together Valentine’s Day Campaign Emphasizes Connection
Sleep-Focused Travel Campaigns
KAYAK Launches its 'In Search of Sleep' Campaign
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Cinematic Dance-Driven Campaigns
DoorDash's 'Your Door to More' Campaign Highlights its Offerings
Low-Cost Back-to-School Promotions
The Dollar General Back-to-School Campaign is Launching Now
Value-Based Shopping Apps
Veebs Encourages Consumers to Learn About a Brand's Ethical Values
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Festive Chocolate Campaigns
GODIVA Debuts its 'Love, GODIVA' Campaign for the Holidays
Budget-Sensitive Meal Pricing
Taco Bell's New Name Your Price Tool Lets You Set Your Max Budget
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Holiday Countdown QSR Deals
These Wendy’s Holiday BOGO Deals are In-App Exclusives
Supportive Back-to-School Campaigns
Staples Canada Has Unveiled Its 2024 Back-to-School Campaign
Tariff-Themed Pizzeria Promotions
The Pizza Pizza Reverse Tariff Campaign Offers a 25% Discount
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Email Marketing Tracking Platforms
'Mailboard' Helps Marketers Track Competitors and More
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Smile-Focused Running Campaigns
Goody's® Pain Relief Debuts Positivity-Focused Smile 20 Campaign
Emotion-Driven Cider Campaigns
Angry Orchard's Latest Campaign Subverts Anger-Inducing Moments
Valentine's Day Prophylactic Campaigns
The Durex Afterglow Campaign is Here for the Day of Love
Valentine’s Day Tech Campaigns
Yaber Technologies Has Unveiled a Valentine’s Day Gift Guide
Romantic Winter Smoothie Promotions
The Smoothie King Smoothies for Two Promotion Targets Couples
Pet Play-Centric Campaigns
Pet Valu Debuts the Multi-Faceted Playtime Campaign
Festive Candy Campaigns
Swedish Fish Targets Gen Z with its 'Be Sel-Fish' Activation
Excellence-Focused Bourbon Campaigns
Maker’s Mark Launches the Perfectly Unreasonable Campaign
Anxiety-Alleviating Election Campaigns
The Election Escape Powered by Sensible Weather is Clever
Socially Supportive Retailer Promotions
Wawa 'Buy a Kids Meal, Make an Impact' is Supportive
Value-Driven Delivery Memberships
Skip+ Unlocks Lower Service Fees, Premium Deals and More
Saucy High-Definition Screen Campaigns
Zaxby’s is Leveraging the Busy Black Friday Shopping Period
Reimagined Story-Driven Campaigns
Visa Presented its 'Typewriter' Campaign at the 2025 Oscars
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Price Lock Telecom Promotions
Verizon Price Lock is for New and Existing Customers
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Anti-Distraction Smartphone Apps
The 'Jolt' App Helps Users Take Control of Screen Time
QSR Value Meals
McDonald's Excites with $5 National Value Deal
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
New Year Retail Promotions
Target Circle Members Can Score a Complimentary Item This January
Budget-Friendly Airline Campaigns
Sunwing Vacations Debuts the Flynancial Advisor Campaign
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Post-Holiday Retail Promotions
The One Stop Big Brands Low Prices Campaign is Packed with Savings
SaaS Idea Validation
Validate SaaS Ideas With Data-Driven Insights Using Product Gap Hunt
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Business Operation-Optimizing Tools
Vemlo Debuts Tools for Business Operations & Online Visibility
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Relationship Management Apps
With LoveSpace, Couples Can Share Updates, Feelings, and Calendars
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Automated Email Marketing
Boost Shopify Sales with Birdseye’s Automated, Custom Email Campaigns
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Bridal Loyalty Incentives
David's Bridal Launches a New Loyalty Program
App-Based Grocery Discounts
Olio and Gander Introduce a New Deals Section on its Mobile App
Wintertime QSR Savings Menus
Sonic Daily Cravings & Savings Offer a New Deal Everyday
Financial Control Tools
iSave Makes Money Management Simple With Tracking, Goals, And Insights
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Meaningful Relationship-Encouraging Campaigns
Iceberg Vodka Debuts 'Foraging Deeper Connections'
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Cold Email Outreach Tools
Crevzo Helps with Cold Email Outreach by Offering Personalized Campaigns
Valentine's-Ready Personalized Gifts
Wolt Launches New Personalized Gifts for its Shoppers
Behavior-Based CRM Tools
ECPower Segment Management Tracks Customer Behavior for DTC Growth
Nostalgic Seasonal Snack Campaigns
This Tyrrells Campaign Encourages Holiday Snacking
Business Feedback Platforms
Two Cents Helps Gather Constructive Feedback for Products and Services
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Price Monitoring Tools
Price Tracker Notifies You When Items Hit Your Target Price or Drop in Cost
Couples Engagement Apps
LovOn Strengthens Relationships With Daily Questions, Games, & Activities
Discount Retailer Rewards Apps
Poundland's 'Poundland Perks' Program Unlocks Exclusive Discounts
Mobile Advent Calendar Promotions
Bar Louie is Refreshing Its App-vent Calendar Promotion
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Inclusive Valentine's Day Gifts
Hallmark's Valentine's Day Range Has Gifts for Friends and Family
Party-Centric Quick-Commerce Campaigns
Flipkart Launches 'Everything for Every Party Animal'
Third-Party Coupon Providers
Instacart Taps Ibotta to Provide Customers with Digital Coupons
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Romantic Date Planners
CoupleQuest Helps Partners Plan Personalized Outings
Youth-Targeted Finance Campaigns
Little Learners, Big Earners Teaches Money Basics to Gen Alpha
Digital Loyalty Companions
Brew Perks Offers an Easy Way to Track Rewards, Unlock Exclusive Deals
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Digital Money Saving Tools
SaveStrike Helps Users Easily Create Wishlists To Curve Impulse Buying
Fresh Produce-Focused Campaigns
I Love Fruit & Veg from Europe Emphasizes Fresh European Produce
Consumer Values-Based Audiences
Givsly Debuts Values-Based Audiences to Streamline Marketing
Launch Momentum Tools
ExtendHunt Boosts Visibility Through User-Driven Upvotes
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Gamified Productivity Apps
Get Productive Turns Phone-Free Time into a Game with Rewards
Empowering Trader-Focused Campaigns
Vantage Markets Debuts New Phase of Reborn a Trader
Gamified Productivity Apps
Focumon Gamifies Your Focus and Boost Productivity With Fun Challenges
Discount Retailer Promotions
The Poundland 'Price Pounders' Campaign Focuses on Cost Savings
Focus Group Simulators
This Tool Enables You to See a Product Through Thousands of Perspectives
Gamified Productivity Boosters
Focus Dash Uses Rewards and Fun to Help You Stay on Track
App-Based Grocer Promotions
Lidl Spin to Win Will Offer £10 Coupons to Lucky Winners
Value-Specific Metric Tools
The North Star Playbook Identifies a Businesses Guiding Metric
Loyalty-Focused BBQ Apps
Sonny's BBQ Debuts a Mobile App Alongside an Exclusive Rewards Program
Surprising Romantic Inspiration
Love Fuel Offers 450 Ideas to Liven Up a Relationship
Eroticism-Centered Course Bundles
Esther Perel's Desire Bundle is Focused and Intensive
Digital Focus Tools
SceneEscape Organizes Apps and Stays Focused With Custom Digital Scenes
Dynamic Discounting Tools
Promi Personalizes Discounts To Optimize Revenue For Ecommerce Merchants