This Price Chopper Ad Shows You Don't Need to Sacrifice Great Food
Tiffany — December 2, 2013 — Pop Culture
References: designtaxi
Thanksgiving is almost here and to celebrate, New York-based ad agency DeVito/Verdi has come up with an amusing ad for Price Chopper.
In the video, a mother prepares to bring out a Thanksgiving meal for her family, informing her family that she made cheap meat, starting with cheap cheese and cheap crackers, cheap cranberry sauce, cheap yams and for dessert, the cheapest pie she's made. The mom's dad kisses his daughter's hand and says that his daughter is the cheapest. To which, the mother replies "I learn from the best."
The ad reinvents the reputation of discount grocers that stereotypically stock poor or bad quality meat and supplies, revealing that you never have to sacrifice your standards for good quality foods even if you shop at Price Chopper.
In the video, a mother prepares to bring out a Thanksgiving meal for her family, informing her family that she made cheap meat, starting with cheap cheese and cheap crackers, cheap cranberry sauce, cheap yams and for dessert, the cheapest pie she's made. The mom's dad kisses his daughter's hand and says that his daughter is the cheapest. To which, the mother replies "I learn from the best."
The ad reinvents the reputation of discount grocers that stereotypically stock poor or bad quality meat and supplies, revealing that you never have to sacrifice your standards for good quality foods even if you shop at Price Chopper.
Trend Themes
1. Quality Discount Grocers - Disruptive innovation opportunity: Creating a discount grocery store that offers high-quality food products at affordable prices.
2. Rebranding Stereotypes - Disruptive innovation opportunity: Developing creative advertising campaigns that challenge stereotypes and change consumer perceptions.
3. Affordable Thanksgiving Feasts - Disruptive innovation opportunity: Introducing affordable meal kits or pre-prepared Thanksgiving feasts that provide high-quality ingredients without breaking the bank.
Industry Implications
1. Advertising Agencies - Disruptive innovation opportunity: Implementing unconventional and humorous approaches in advertising campaigns to capture consumer attention and challenge traditional norms.
2. Grocery Retail - Disruptive innovation opportunity: Emphasizing the quality of products and offering competitive prices to attract customers away from traditional grocery stores.
3. Meal Kit Delivery Services - Disruptive innovation opportunity: Offering affordable meal kit options for special occasions, like Thanksgiving, that combine convenience, quality ingredients, and cost savings.
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