The latest season of The Bachelor delivered one of the worst moments a woman could go though, a breakup on national TV in the show's "After the Final Rose special" which aired moments after Melissa Rycroft was revealed as the woman The Bachelor Jason Mesnick chooses and proposes to, only to be dumped in favor of the other woman, Molly Malaney.
But The Bachelor's change of heart and public humilation is not the strangest thing we've come across when it comes to breakups. Diving into Trend Hunter's library, I was able to find TV commercial breakups, texting & Facebook breakups, companies offering those who were dumped a paid day off and my personal favorite, the Breakup shagging by Coke zero.
11 Unusual Breakup News & Innovations
11
High-Profile Facebook Breakups
Chris Brown and Rihanna Change Relationship Status to 'Single'
10
Break Up Shagging
Edgy Coke Zero Ad
9
Text Message Breakups
Finlands 'Sexiest Man' Dumps Girlfriend via SMS
8
Art for Bad Breakups
Handmade Goods To Inspire Torn Couples Like Chris Brown and Rihanna
7
$9 Million Parting Gifts
Terri Seymour Paid For Break-Up With Simon Cowell
6
Broken Heart Bling
Breakup Jewelry By Etsy Artists Symbolize Broken Romance
5
Break-Up Service Clothing Ads
Safevertising for Adidas Originals
4
1 in 7 Break Up Via Text
U R Dumpd
3
Calling in Lovesick
Paid Time Off After Breakups
2
Commercial Breakups
Microsoft Dumps Seinfeld from Ads
1
Creative Dumping
Break-Up Handkerchiefs
Related Ideas
Cheeky Tequila Campaigns
Pantalones Organic Tequila Reprises an Iconic Matthew McConaughey Role
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Bridal Shapewear Campaigns
The SKIMS Wedding Shop Shares Bridal Intimates, Loungewear & More
Dating App Coffeeshops
Bumble Partners with GoodNews for Le Café Bumble in Paris
Celebrity-Backed Used Furniture Sales
Kaiyo Collaborates with Sonja Morgan from Real Housewives
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Spicy-Sweet Breakup Pizzas
Pizza Hut's Goodbye Pies Help to Take the Sting Out of Splitting Up
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Spring Break-Inspired Sodas
These MTN DEW Baja Blast Flavors Celebrate the 20th BAJAVERSERY
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Platform-Exclusive Sodas
Coca‑Cola Happy Tears Zero Sugar Released on TikTok for Gen Z
Hilarious Judicial Beauty Ads
e.l.f. Cosmetics Debuts "Judge Beauty" Campaign
Undefined Relationship Candies
Sweethearts Created Situationships Conversation Hearts for Gen Z
2000s-Inspired Frozen Treats
Dairy Queen and Ashlee Simpson-Ross are Celebrating a Classic Flavor
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Ex-Partner Erasing Image Tools
OkCupid and Photoroom Launch Tool to Digitally Erase Exes
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
Short-Form Dating Shows
Caribou Coffee's Dream Date: A Sip at Love is Six Episodes on TikTok
Characterized Haircare Campaigns
NEXXUS Debuts 'The Style Swap' Campaign Starring Lindsay Lohan
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Japanese-Inspired Seltzer Launches
Suntory’s Unusual Your Usual Campaign is Authentically Quirky
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Speed Dating Diners
The Real Matches Are Back Campaign Champions Ease & Authenticity
Motherhood Cereal Boxes
Special K's Special for a Reason Debuted a Limited-Edition Box
Puppy Dating App Giveaways
Rover Rewards Dating App Users Who Replace Fish Pics with Pups
Romantic Cowboy Beer Sets
Coors Banquet Celebrates Yellowstone's 5th Season with 'Proposal Pack'
Second-Hand Styling Series
Channel 4 & Vinted's Second-hand Showdown Spotlights Pre-Loved Fashion
Reimbursed Brunch Dates
Maple Mate Turns Single Canadians Living in the US into Ambassadors
Rom-Com Dating App Campaigns
Tinder's It Starts With a Swipe Reimagines Meet Cutes
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Mobile Plan Breakup Campaigns
Sky Mobile's Breakup Consultant Helps to Free People from Bad Plans
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Three-People Wine Bottle Prototypes
19 Crimes's Throuple Bottle of Wine is for Valentine's Day
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Football Match Weddings
Snickers' Own Goal Competition Awarded One Lucky Football-Loving Couple
Exclusive Date Night Recipes
HelloFresh & Tinder Launched Date Night Delights Recipes for Couples
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Breakup-Celebrating Timepieces
Timex and Seconde/Seconde Created a Watch Branded with 'My-Ex'
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Gym-Goer Breakup Kits
RXBAR's R-eXes Offer Pays for Exes to Find a New Gym
Non-Traditional Valentine's Wines
19 Crimes' Valentine's Wine Bottle Celebrates All Relationships
Icy Heart-Shaped Desserts
The Baskin-Robbins Crazy for You Cake is Romantically Delicious
2000s TV Series Cocktails
Rachel Bilson Reprises O.C. Role for 21SEEDS' Serving Summer Campaign
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Reality Dating Show Wines
Netflix & Cupcake Vineyards Collaborated on Love Is Wine Chardonnay
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Actress-Approved Tea Break Commercials
The Pure Leaf Tea Break Campaign Stars Lindsay Lohan
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Charged Phone Ads
Apple's 'Miss You' Ad Features a Personified Plug Longing for a Phone to Charge
Breakup Navigating AI Tools
Relationship 2.0 Builds a Strategy For Getting Over One's Ex
Shoppable Commercial Series
Walmart's Add to Heart is a 23-Part Shoppable "RomCommerce" Series
Reality Show-Inspired Games
Netflix Unveils the Love is Blind Game Ahead of New Season
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Cookie Gifting Campaigns
Last Crumb Wants to End "Garbage Gifting" with #DestroyMediocrity
Cheeky Jewelry Valentine's Day Ads
PRYA Will Replace Any Jewerly With Your Ex's Name on It
Phone Breakup Newsletters
The Guardian's 'Reclaim Your Brain' Newsletter Helps Reduce Screen Time
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Boy Band-Inspired Summer Partnerships
Atypique Partners with AJ Mclean of the Backstreet Boys
Mucus Mascot Dating Profiles
The Mucinex No Regrets Campaign Brings Mr. Mucus to Tinder
Anti-Breakup Festive Campaigns
Smirnoff and Lance Bass Debut 'Red, White & Merry' Love Campaign
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Humorous Condiment Campaigns
Mike's Amazing Taps Jason Alexander for Its New Campaign
Drama-Themed Baking Mixes
Bisquick Dropped a Special Fargo-Inspired Box with a Special Recipe
Co-Branded Conversation Cards
Baileys Chocolate Liqueur & The Skin Deep Created Connection Cards
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Modern Regency Bodycare
Netflix & Bath & Body Works Created a Bridgerton-Themed Personal Care Line
All-Ages Self-Care Menus
Nékter Juice Bar's The Golden Trio Coincides with The Golden Bachelorette
Bold Dating Campaigns
Tinder's It Starts with a Swipe is Released to Coincide with 'Dating Sunday'
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Cheeky Refund Campaigns
Renault Introduces Relationship Breakdown Cover for Its Scenic SUV
Female Hero Namesake Whiskeys
Big Nose Kate Whiskey Celebrates the Legend of the American West
Tattoo Cover-Up Collaborations
Tinder is Helping Cover Up Matching Tattoos with Sixty Ink
Personality-Focused Dating Apps
The Bokay App Expands Its Services Across Canada
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Anti-Plastic Hynotherapy Sessions
Cano Hypnotherapy Encourages People to #BreakUpWithPlastic
Modernized Rose Delivery Services
Rose Rush Wants to Bring Back the Glamour of Sending Roses
Fan-Fueled Skincare Campaigns
'Peculiar Behavior' Shows the Wild Passion of the e.l.f. Community
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Cheeky Romantic Holiday Campaigns
Simply Spiked Partners with Tyler Cameron on a Fun Initiative
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Second Chance Campaigns
eos' Second First Kiss Gives Consumers a Shot at a Do-Over
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Breakup Gym Campaigns
RXBAR' Debuts 'We Didn't Work Out, So Let's Workout Somewhere Else' Campaign
Underdog Cosmetic Campaigns
Cover FX's Ms. Irrelevant Reintroduces a Sweat-Proof Formulation
Detail-Providing Dating App Features
Tinder Share My Date Shares Info with Curious Friends
Breakup Dumpling Promotions
P.F. Chang’s is Offering Free DUMPlings to Those Who Have Been Dumped
Anti-Ghosting Dating Sites
After is a New Dating App Combating Ghosting Issues in Daters
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Celeb-Backed Refreshment Ads
The Pure Leaf Martha's Little Helper Ad Stars Martha Stewart
Dating Show Cookie Packs
The Insomnia Cookies x The Bachelorette Perfect Match Pack Has 12 Cookies
Replenishing Mineral Water Campaigns
Crazy Water's Crazy Dry January Makes Not Drinking Fun
Cheeky Seltzer Campaigns
NÜTRL Vodka Seltzer & Chloe Fineman Team Up for "Keep It Tasty" Campaign
Heart-Break Dumpling Promotions
P.F. Chang's Introduces a Unique Promotion for February
College Football Ad Campaigns
Aflac Partners with Nick Saban and Deion 'Coach Prime' Sanders
Gamified Plastic Bottle Journeys
Last Bottle Takes Users on an Informative After-Recycling Journey
Rom-Com Gin Ads
Reynolds and Smart's 'Just Friends' Reunion Marks Friendsgiving Celebration
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Disruptive Hairstyling Campaigns
Bed Head's The Lab of Life Breaks the Fourth Wall
Pet-Inspired Proposal Initiatives
Chewy Celebrated Engaged Couples with Their Pets
Broken Bike Lock Furniture
Design Students Showcase the People and Places Exhibition
On-Field Makeover Stations
The Cheez-It Flexin' Section is a Unique Barbershop for Fans
Wedding Shopping Experience Partnerships
Bella Bridesmaids Partners with Something Borrowed Blooms
Summer Travel Soda Promotions
Shloer and On the Beach Partnered on a New Summer Promotion
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Heart-Shaped Decorative Pieces
Baccarat Unveils the Heartbreak Crystal Inspired by Emily in Paris
Branded College Football Series
Dr Pepper Unveils the Seventh Season Oof the Fansville Series
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Milestone-Marking Relationship Maps
Lovecation Moments is the Perfect Valentine's Day Gift
Destigmatizing Perimenopause Series
Always Discreet's 'I Wish I Knew' Shares Women's Experiences
Last-Minute Gifting Ads
Uber Eats' Money Can Buy You Class Features RHoNY Stars
Date Rescue Services
The Date Escape by Kraken Rum Rescued Singles on Valentine's Day
Iconically Located Wedding Pop-Ups
Couples Can Wed in Times Square This Valentine's Day
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Surprising Romantic Inspiration
Love Fuel Offers 450 Ideas to Liven Up a Relationship
Boomer-Style Rent Giveaways
Koala Introduces the 'Boomer Blocker' Initiative for Australians