Timex and Seconde/Seconde Created a Watch Branded with 'My-Ex'
Katherine Pendrill — February 11, 2024 — Fashion
References: hypebae
Just in time for Valentine's Day, Timex has teamed up with Romaric Andre’s Seconde/Seconde to debut a new watch branded with the words "My-Ex."
Instead of celebrating romance, Timex wants to help you celebrate a necessary breakup by helping you call out your loser ex. The watch itself is inspired by the ’70s Q Timex watch, but with a few important upgrades. First off, the words "My-Ex" are written on it in bold block letters on the face of the watch. Then the hands of the watch are designed to look like a hand creating an "L" shape. As the watch moves around, you can essentially call your ex a loser all day long.
The clever new watch is available in gold and silver, and can be purchased from Timex's website.
Image Credit: Timex and Seconde/Seconde, hypebae
Instead of celebrating romance, Timex wants to help you celebrate a necessary breakup by helping you call out your loser ex. The watch itself is inspired by the ’70s Q Timex watch, but with a few important upgrades. First off, the words "My-Ex" are written on it in bold block letters on the face of the watch. Then the hands of the watch are designed to look like a hand creating an "L" shape. As the watch moves around, you can essentially call your ex a loser all day long.
The clever new watch is available in gold and silver, and can be purchased from Timex's website.
Image Credit: Timex and Seconde/Seconde, hypebae
Trend Themes
1. Breakup-celebrating Timepieces - Timex and Seconde/Seconde create a watch branded with 'My-Ex' to celebrate breakups in a clever way.
2. Bold Statement Watches - Timex introduces a watch with the words 'My-Ex' on the face and hands designed to resemble an 'L' shape, providing an edgy and playful accessory for fashion-forward individuals.
3. '70s Inspired Timekeeping - The new Timex watch, inspired by the 70s Q Timex watch, combines retro design elements with a contemporary twist by incorporating breakup-themed branding, appealing to nostalgia enthusiasts and trendsetters alike.
Industry Implications
1. Fashion Accessories - The breakup-celebrating watch by Timex and Seconde/Seconde offers a unique fashion accessory with bold branding that appeals to individuals wanting to make a statement.
2. Watchmaking - The collaboration between Timex and Seconde/Seconde showcases innovative designs and branding opportunities within the watchmaking industry, catering to consumers seeking unconventional timepieces.
3. E-commerce - The availability of the 'My-Ex' watch on Timex's website highlights the growing importance of e-commerce for established brands looking to reach a wider audience, fostering online shopping experiences for timepiece enthusiasts.
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