eos' Second First Kiss Gives Consumers a Shot at a Do-Over
Laura McQuarrie — November 7, 2023 — Marketing
References: adweek
In life, second chances are rare and most people are left with the bittersweet reality that they cannot turn back the clock and rewrite the moments that didn't swing in their favor—but not the people starring in eos' Second First Kiss campaign. For this campaign, the beauty brand searched for people who shared a first kiss and reunited them on camera to give them the chance to experience what would have been a special moment without excessive puckering, sweating or even nerves standing in the way.
eos set the scene for couples to recreate their first kiss with more experience, a better environment and a swipe of its lip balm.
As part of the campaign, the brand is also calling for TikTok users to share their own first kiss stories.
eos set the scene for couples to recreate their first kiss with more experience, a better environment and a swipe of its lip balm.
As part of the campaign, the brand is also calling for TikTok users to share their own first kiss stories.
Trend Themes
1. Second Chances in Experiences - Brands are creating opportunities for individuals to recreate special moments with improved circumstances.
2. Enhancing Memories with New Experiences - Companies are providing individuals with the chance to relive and reimagine past experiences with updated elements.
3. Emotional Connections Through Nostalgic Campaigns - Brands are fostering emotional connections by giving people the opportunity to recreate and revisit sentimental moments.
Industry Implications
1. Beauty and Personal Care - Beauty brands are using campaigns centered around nostalgia and second chances to engage consumers and promote their products.
2. Video Sharing Platforms - Video sharing platforms like TikTok are being utilized as a medium for individuals to share and connect over their first kiss stories.
3. Experiential Marketing - Companies are utilizing experiential marketing strategies to create unique and memorable experiences for consumers.
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