Microsoft Dumps Seinfeld from Ads
Going Like Sixty — September 19, 2008 — Pop Culture
References: blog.seattletimes.nwsource
Jerry Seinfeld and Bill Gates have officially broken up. Seinfeld is out of the commercials for Windows Vista, and his replacements--Eva Longoria and hubby Tony Parker, Deepak Chopra, and Pharrell Williams--are in.
Microsoft is also dumping the 'ads about nothing' theme to take Macs on directly. This should be good. The ads will show the stars using Vista in their work as authors/fashion icons and musicians.
Implications - One of the best ways a company can draw attention to its advertising is by featuring a series of diverse celebrity spokespeople or other reputable figures to represent their brand. The ads will immediately draw interest from fans of the celebrities, as well as fans of the brand, and the media, who often provide free advertising by covering the marketing campaigns.
Microsoft is also dumping the 'ads about nothing' theme to take Macs on directly. This should be good. The ads will show the stars using Vista in their work as authors/fashion icons and musicians.
Implications - One of the best ways a company can draw attention to its advertising is by featuring a series of diverse celebrity spokespeople or other reputable figures to represent their brand. The ads will immediately draw interest from fans of the celebrities, as well as fans of the brand, and the media, who often provide free advertising by covering the marketing campaigns.
Trend Themes
1. Celebrity Endorsements - Companies can capitalize on the power of celebrity endorsements for their advertising campaigns, drawing interest from fans of the celebrities and the brand.
2. Directly Targeting Competitors - By taking on competitors head-on in advertising campaigns, companies can create a buzz and generate interest in their own products or services.
3. Promoting Product Usage in Various Industries - Highlighting how celebrities use a product in different industries can showcase its versatility and attract a wider customer base.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can benefit from implementing diverse celebrity spokespeople to create impactful and attention-grabbing campaigns.
2. Technology - The technology industry can find disruptive innovation opportunities by directly targeting competitors in their advertising to differentiate their products or services.
3. Entertainment - The entertainment industry can explore collaborations with brands to showcase how their products are used by influential figures, amplifying their reach and appeal.
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