Walmart's Add to Heart is a 23-Part Shoppable "RomCommerce" Series
Laura McQuarrie — December 8, 2023 — Business
References: walmart & businesswire
Consumers' fervor for holiday season shopping seamlessly converges with their affection for heartwarming romantic comedies in new series from Walmart titled Add to Heart. This 23-part shoppable commercial series is described as a "RomCommerce" that entertains, all the while sharing great deals on items featured on the top of holiday wish lists.
This shoppable series started rolling out in early December on TikTok, Roku and YouTube and it serves up inspiration on everything from furniture and festive decor to fashion. Notably, nearly everything in Add to Heart was sourced from Walmart and customers will have the opportunity to shop for more than 330 products as part of the experience via TikTok’s Video Shopping Ads and Roku’s “Ok to Text” feature.
In the series, viewers are introduced to a New York designer who returns to her hometown for the holidays and sparks fly when she rekindles with an old flame.
This shoppable series started rolling out in early December on TikTok, Roku and YouTube and it serves up inspiration on everything from furniture and festive decor to fashion. Notably, nearly everything in Add to Heart was sourced from Walmart and customers will have the opportunity to shop for more than 330 products as part of the experience via TikTok’s Video Shopping Ads and Roku’s “Ok to Text” feature.
In the series, viewers are introduced to a New York designer who returns to her hometown for the holidays and sparks fly when she rekindles with an old flame.
Trend Themes
1. Shoppable Commercial Series - Walmart's Add to Heart is a 23-Part Shoppable 'RomCommerce' Series that combines holiday shopping with heartwarming romantic comedies.
2. Tiktok and Roku Marketing - The Add to Heart series utilizes platforms like TikTok and Roku to deliver shoppable content and inspire viewers with holiday gift ideas.
3. Video Shopping Ads - TikTok's Video Shopping Ads and Roku's 'Ok to Text' feature create a seamless shopping experience for viewers of the Add to Heart series.
Industry Implications
1. Retail - Walmart's Add to Heart series showcases the potential for retailers to leverage shoppable content and integrated marketing strategies for increased sales.
2. Entertainment - The convergence of romance stories, holiday themes, and shopping in the Add to Heart series presents opportunities for the entertainment industry to create unique content that drives engagement and sales.
3. Digital Advertising - The use of TikTok's Video Shopping Ads and Roku's 'Ok to Text' feature in the Add to Heart series demonstrates the potential for disruptive innovation in digital advertising, bridging the gap between entertainment and e-commerce.
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