Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
Laura McQuarrie — November 2, 2023 — Pop Culture
References: adweek
In preparation for the busy holiday season, and a time of year that's full of unbeatable deals, Walmart brought the cast of Mean Girls together for its Black Friday ad. Lindsay Lohan, Amanda Seyfried and Lacey Chabert have all reprised their roles from the cult film for this Walmart campaign promoting deals that drop every Wednesday, starting on November 1st.
The Jingle Bell Rockin’ campaign features tons of details that fans are appreciating and sharing on social media. In the Walmart Mean Girls commercial, viewers see guidance counselor Cady Heron alongside weather reporter Karen Smith and stage mom Gretchen Wieners.
Although some fan-favorite characters from Mean Girls aren't featured in this ad, Walmart will be dropping additional spots with different members of the cast until Cyber Monday.
The Jingle Bell Rockin’ campaign features tons of details that fans are appreciating and sharing on social media. In the Walmart Mean Girls commercial, viewers see guidance counselor Cady Heron alongside weather reporter Karen Smith and stage mom Gretchen Wieners.
Although some fan-favorite characters from Mean Girls aren't featured in this ad, Walmart will be dropping additional spots with different members of the cast until Cyber Monday.
Trend Themes
1. Black Friday Deals - Walmart's Mean Girls-themed Black Friday campaign promotes unbeatable deals dropping every Wednesday, creating opportunity for high sales and customer engagement.
2. Social Media Sharing - Walmart's Jingle Bell Rockin' campaign featuring the Mean Girls cast encourages fan appreciation and sharing on social media, providing an opportunity for increased brand exposure and customer interaction.
3. Celebrity Endorsements - Walmart's collaboration with the cast of Mean Girls for their holiday ads highlights the value of celebrity endorsements in capturing consumer attention and boosting sales.
Industry Implications
1. Retail - Walmart's Black Friday campaign showcases the potential for incorporating themed advertising to attract customers and increase sales during the holiday season.
2. Entertainment - Walmart's collaboration with the Mean Girls cast demonstrates opportunities for brands to leverage nostalgia and popular culture references to connect with consumers and drive engagement.
3. Marketing and Advertising - Walmart's use of a widely-known movie cast in their commercial shows the effectiveness of strategic partnerships and influencer marketing to create memorable and impactful campaigns.
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