For metropolian commuters, tourists and travelers, the subway is both a blessing and a curse. Riding the subway thwarts the street congestion caused by pedestrians, cyclists and cars, but the cramped quarters of a subway car during peak travel times pose their own uncomfortable challenges.
Taking the subway is an eco-friendly and efficient mode of mass transportation, but it isn’t always the first choice for travelers. Observing the interactions between the unique blend of people that appear on a subway is a social experiment in itself.
The 25 articles in this cluster explore different relationships with the subway. Some explore the physical feeling of high-speed travel, like the slanted Carmelit subway. Others play on the aesthetics of the subway car itself by redecorating it to look like a living room, using a car as the stage for a fashion shoot, or organizing 900 individuals to drop trou on a subway ride in New York City. Still others utilize a subway’s captive audience as a prime opportunity for advertising.
24 Subway Innovations
24
No Pants Subway Ride
900 Underground Underwear Enthusiasts in NYC
23
Adidas Embraces Graffiti
7 Top Graffiti Artists Commissioned to Plaster Subway
22
Insane Party Locations
Subway Shindigs Take Public Parties Underground
21
Mini Car Subway Exit
20
Subway Cart Fashion Shoots
Alberta Ferretti Fall Campaign
19
Habitrail Home Aquarium
A Subway Network for Your Fish
18
Sexist Subways
Women-Only Transit In Seoul
17
Gratevertising
Party Store Uses Subway Grates for Promotion
16
Human Mirrors on Subways
Improv Everywhere Puts 16 Twins on Subway
15
3-D Tongues
Japanese Subway Ads
14
Tranquil Spanish Subway Ad
Metro Madrid
13
Urban Survival Kits
Subivor for Subway Emergencies
12
Animated Subvertising
Subway Ads Flicker in Asia
11
Subway Street Art
The Take a Seat Project
10
Branded Landmarks
NYC Subway Car Gets Wrapped
9
Rollercoaster Metro
Carmelit Slanted Subway
8
Subway Ticket Art
138,000 Tickets Converted Into Astro Boy Pixel Art
7
Underground Art Galleries
The Platform at Degrave Street Subway Station
6
Subway Stations Get Mobile Service
NYC Tunnel Talk
5
Subway Cafes
Subway Tries Espresso & Paninis
4
LED Technology for Subways
See-Through Information
3
Subway Ticket Portraits
Parisian Metro Artist Luc Grateau
2
Redecorating Subway Cars
Pranksters Turn Train into a Living Room
1
Subway Car Room
Michal Tatarkiewicz's Mural
Related Ideas
Carbon-Plated Performance Sneakers
HOKA Presents the Lifestyle Transport X Sneaker
Multifunctional Transport Buses
The Bubblic Public Imagines the Future of Public Transit
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Collaborative Artful Shoe Designs
ECCO and Illya Goldman Gubin Drop the Metropole Seoul Derby
Multi-Person Scooter Designs
The Conceptual 'Hop' Scooter Platform Imagines a New Commuter Option
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Luxury Designer Train Journeys
Christian Dior Launched the ‘Riveria Express’ in Cannes
Lifestyle-Conscious Transportation Pods
The KIA Pod Concept by Junseok Park Has Level 5 Autonomy
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Hotel Room Vehicle Designs
The Mercedes x Belmond Vision Pullman Express is a Hotel on Wheels
Impairment-Aiding Navigation Apps
The Commute Booster App is Made to Help the Visually Impaired
Sustainable Multi-Person Scooters
Of My Imagination Designs the Hop Vehicle for Urban Spaces
Water-Ready Sports Car Concepts
The Citroën Above and Under by Sangheon Chung is Transformative
Neo-Urbanite Off-Grid eBikes
The Conceptual 'E-THUNDER' Electric Bike is Commute and Trail-Ready
Compact Electric City Cars
KG Motors' 'mibot' Offers Enhanced Mobility
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Accessible Train Fleet Designs
VIA Rail Canada Has Introduced a Cutting-Edge Fleet of Trains
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
QSR Sandwich Shop Streetwear
Subway Introduces a Limited-Edition Line of Streetwear
Transit Accessibility-Focused Digital Guides
Metrolinx Debuts Six Digital Guides on MagnusCards
Globally Inspired Sandwich Menus
Subway Canada Has Introduced Four New Globally Inspired Subs
Reimagined EV Van Models
The Conceptual GMC Safari Electric Brings Back a Classic Model
Urban Sneaker-Inspired Exhibits
Museum of Graffiti Introduces the Sneaker Stories Pop-Up Exhibit
Escapism Electric Vehicle Concepts
The 'Trekker' Concept Vehicle is Imagined for Urbanites in 2030
Connected Urbanite Electric Bikes
The Pave Motors BK e-Bike Has a Sleek, Minimalist Design
Cross-Country Beer Trains
The Coors Light Chill Train Invites Passengers Aboard with CGI
Public Transit-Themed Swimwear
Transport for London and Budgy Smuggler Partnered on a Collection
Cooling Bus Shelter Designs
EMT Madrid Spearheads the Quest for Comfortable Public Transportation
Footlong Snack Bags
Subway Created Sidekick Safes to Securely Store Its Footlong Snacks
Solar-Powered Rail Bus Systems
The RTA in Dubai Presents Plans for Floc Duo Rail System
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Environment-First Tourism Festivals
Paradise City Festival in Belgium Won Sustainability Awards
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Electric Car-Sharing Programs
Prima at Paseo South Gulch Has Partnered with Envoy Technologies
Racer-Inspired City Car Concepts
The Nissan Concept 20-23 is Imagined as the Perfect City Car
Shapeshifting Communal EVs
The Kia Concept PV5 and PV7 Have a Projected 2025 Release
Autonomous Interactive Shuttle Buses
The Coach Atoz Shuttle Bus by Disegno T9 is Communicative
Spicy Nacho-Inspired Sandwiches
Subway is Serving Up New Spicy Nacho Steak & Fiery Meatball Subs
QSR Sandwich Sauce Ranges
Subway Sauces Bring the Brand's Condiments to the Kitchen
Integrated Transportation Centers
The Jinjialing Overpass Underground Transportation Center Opens
Pasta Box Tickets
Barilla Turned Pasta Boxes into "Togetherness Tickets" on World Pasta Day
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Artfully DIY-Wrapped Minibuses
Volkswagen Presents the All-Electric ID.Buzz Microbus
Streetside Challenge Billboards
Gymbox Start Line Encourages Passersby to Try a Short Dash
Inflation-Fighting Mini Subs
Subway Just Added a New 3-Inch Mini Sub Option in Pakistan
In-Car Gaming Experiences
BMW Introduces the UNO Car Party Experience for Immersive Fun
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Children's Food-Insecurity Campaigns
Subway's Never Miss A Lunch Campaign Is Set to Relaunch
Swimming Pool-Inspired Venues
Swim Club in Austin, Texas Features Submarine Views
Subterranean Garden Installations
Tideway is Bringing Attention to the Thames Tideway Tunnel
Campy Wearable Seats
The Sweet Seat is a Stylish, Comfortable Solution for Commuters
Name Change QSR Promotions
The Subway Name Change Promotion Rewards Consumers Who Change Names
Neighborly Contracting Apps
Pigybak Ride Helps Neighbors Support Neighbors with Home Projects
Weekend Excursion City Vehicles
The Playbox Urban Mobility Vehicle is Imagined for 2040
Refreshed Sandwich Rewards Programs
Subway MVP Rewards is Coming to the US, Canada and Puerto Rico
Interactive Menu Games
Subway Launches the Super-Sized Sweeps for its MVP Rewards
Accessible Subway QR Codes
Colorful QR Codes in New York's Subways Will Help People Navigate
QSR Holiday Windows
Subway Canada's Secret Sandwich Elves Celebrate Its First Festive Menu
Digital City-Inspired Art Works
New Digital Art is on Display in Grand Central Station
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Itinerated Travel Experiences
Shangri-La Toronto Offers Concierge-Led Walking Tours
Extra-Cheesy Seasonal Sandwiches
The Subway V.I.Brie SubMelt® is Arriving in the UK
Plant-Based QSR Sandwiches
Subway® Reveals its New Plant-Based Sub, the Plant Picante
Chicagoan Chatbot Services
This Chatbot Helps Users Navigate Chicago's Public Transit System
Oversized Ride-Share Solutions
Uber Launches New Solutions to Accomodate Increased Holiday Travels
Feature-Rich Airport Apps
The 'byAir' App Offers Indoor Maps, Transport Options and More
Accessible 3D Station Maps
Govia Thameslink Railway Aims to Make Travelling More Accessible
QSR Blimp Restaurant Experiences
The Subway in the Sky Promotion Will Arrive in Four Locations
Canadian QSR Cookie Releases
Subway® Canada Recently Announced the Launch of the Footlong Cookie
Dippable Cheesy Bread Snacks
Subway Unveils its Footlong Dippers Through the Sidekick Menu
Comprehensive Travel Navigation Apps
Destination App Integrates Information from Over 800 Sources
Vegetarian-Promoting Game Events
The 'Veggie Hunt' Event in Subway Surfers Promotes Veggies
Efficient Travel Planners
Travel Stash Enables Users to Plan Trips in Under a Minute
Petite Solar-Powered EVs
The 'Buggy' is a Micro Vehicle That Offers Comfortably Compact Motoring
Luxe European Train Routes
Travel from Paris to Portofino on the Venice Simplon-Orient-Express
AI-Powered CCTV Systems
Amazon Unveils a New Emotion-Detecting AI Software for Train Passengers
Singer-Themed Transit Takeovers
Sony and Olivia Rodrigo Take Over the New York City Transit
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Detailed Travel-Planning Apps
80days.me Will Design a European Adventure in Minutes
Car Transfer Service Apps
Andersen Collaborated with a Ride-Sharing Provider on This New Product
Underground Station Expansions
Foster + Partners Introduces Two Stations on the Sydney Metro
Friendship-Focused Election Campaigns
Flash Pack Has Introduced The Friendship Bus
Eco-Friendly Cafe Vehicles
This Conceptual Solar-Powered Coffee Truck Operates Anywhere
Social Connection Campaigns
Beavertown Brewery's Is This Seat Taken? Campaign Unites Strangers
Ghost Pepper Sub Sandwiches
Subway Unveils a Spicy Ghost Pepper Addition to its Main Menu
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Sandwich-Inspired Water Slides
Subway Transformed Footlong Dippers Into 95-Foot-Long Dip 'N Slides
Italian Rooftop Restaurants
Public Gardens in Toronto Offers a NYC-Inspired Oasis
Festive Footlong Cookies
Subway Announced a Holiday Footlong Cookie for the Season
Repurposed Waste Transit Tiles
Jeffrey Miller Creates Riles for the London Underground
Repurposed Train Carriage Experiences
Supperclub.tube Presents a Unique Six-Course Dining Event
Travel-Themed Book Recommendations
Belletrist Curated The Reading Route for Trainline
Shareable Appetizer Buckets
Subway Debuted Pigs in Blankets Sharing Bucket for the Holidays
Redesigned Unifying Transit Terminals
Foster + Partners Renovates the NY Midtown Bus Terminal
Real-Time Subway Map Apps
The Weekendest Offers a Comprehensive View of the NYC Subway System
Adaptable Foldable Electric Bikes
Buzzy Bike Designs a Dynamic and Expressive E-Bike
Accesible Autonomous Transportation Services
The 'Nubit' Autonomous Mobility Service is Modular
Electric Cargo Bike-Sharing Programs
CargoB Launched in Boston as USA's First Cargo Bikeshare
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Sustainable Travel Methods
Intrepid Unveils a Sustainable Travel Service to Incentivize Rail Usage
Friend-Finding Dinners
Timeleft Fights Big-City Loneliness by Matching Strangers for Dinner
Footlong Snack Collections
Subway's Sidekicks Build on the Success of the Footlong Cookie
Festive Film Vehicles
Turo Helps Drivers Spread Seasonal Cheer with Limited-Edition Elfmobiles
Accessible Driverless Public Buses
Treasure Island Rolls Out the Loop Program in San Francisco
Rebuilt Historic Train Stations
MAD Introduces the Train Station in the Forest in China
Vibrant Public Art Installations
Rico Gatson's Installation Brings Life to Penn Station
Footlong Variety Options
Footlong Sidekicks and Dippers Offered at Subway All Summer Long
Elf-Inspired Cars
Turo Debuts Elfmobiles in NYC to Celebrate the 20th Anniversary of the Elf Movie
Backpacker-Connecting Travel Apps
Cotravel Brings Backpackers from Around the Globe Together
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
Broken Bike Lock Furniture
Design Students Showcase the People and Places Exhibition
Modern Adventure-Ready Duffles
Mission Workshop Debuts the Mass Transit Weekender Duffle
Social Trip-Planning Apps
TripMap Makes Trip Planning Easier with Expense Tracking and More
Middle Eastern Cuisine-Inspired Wraps
These New Subway Wraps are Made with Lavash-Style Flatbread
Hyper-Fast Charging Stations
New York City's Latest EV Charging Supercenter is Powered by Gravity
Premium eBike Subscription Services
Wombi Released in Seattle to Make eBikes More Accessible
Event Shuttle Rideshare Services
Uber Shuttle is Targeted Towards Sporting Events and Concerts
Point-and-Click Escape Games
Escape Room Phantom Train Challenges Players with Stories and Puzzles
User-Generated Toronto Baseball Ads
GO Transit Celebrates Toronto Blue Jays with Fan-Created Ads
Crowdsourced Restroom Code Maps
Privy.NYC Offers Codes to Public Bathrooms in New York City
Affordable Public Transport Initiatives
Germany Offers Unlimited Public Transit for €49 Monthly
Student-Targeted Trip Promotions
Busbud will Offer Seven Students a Year of Free Transportation
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Solo Travel Apps
Bunji Connects Like-Minded Travelers to Enrich Authentic Experiences
Branded Math Challenges
Subway® Canada's Math Challenge Helps Basketball Fans Win Big
Grocer-Backed Community Lunch Clubs
Mini Metro Lunch Clubs are Taking Place in Parks This Summer
Taxi Round-Trip Services
Uber Unveils the Intercity Round Trips Feature for Indian Travelers
Train-Specific Digital Ticketing Platforms
Save a Train Revolutionizes Global Rail Travel
Otherworldly Sandwich Delivery Promotions
Subway Ultimate Footlong Offering Marks World UFO Day
Expanding City Cycle Paths
London's Cycleway Network Now Extends 400 Kilometers
Premium QSR Deli Sandwiches
Subway Introduces the New 'Deli Heroes' Sub Collection
Simultaneous Ride-Hailing Features
Uber Introduces the Concurrent Rides Feature Across India
Connective Economic Travel
Swapper Helps Business Travelers Use Hotel Budgets to Stay with Friends
Country-Wide QSR Rewards Campaigns
Subway The Great Canadian Challenge Offers Rewards Points
Unique Urban Event Hires
London is Renting Tube Stations, Cable Cars, and Piers for Private Hire
Fitness Social Networks
Uni-Train Provides Tools for Fitness Instructors to Promote Their Services
Proposed European Train Routes
A Route from Belgium to Slovakia Could Stop in 50 Cities
Belize-Based Sustainable Transportation
Belize City to Launch the Eco-Friendly eRIDE Taxi Pilot
In-Neighbourhood Service Maps
TROT KIT Helps Nomads Find Services Where They Are