Subway Created Sidekick Safes to Securely Store Its Footlong Snacks
Laura McQuarrie — February 28, 2024 — Marketing
References: SubwaySidekickSafe & qsrmagazine
Expanding upon the success of its hit Footlong Cookie, Subway recently launched a collection of footlong snacks called Subway's Sidekicks, and now, there are Sidekick Safes to help with keeping these extended snacks protected on the go. Subway is giving away 100 limited-edition Sidekick Safes, which take the form of insulated storage cases.
For their chance to win one of the exclusive Sidekick Safes, snackers are invited to enter online by uploading a photo of themselves enjoying their favorite Footlong Sidekick. At random, Subway will select the 100 people who will win a free Sidekicks Safe that can be used to protect sweet and salty delights like the Subway Footlong Cookies, Auntie Anne’s Footlong Pretzels and Cinnabon Footlong Churros.
For their chance to win one of the exclusive Sidekick Safes, snackers are invited to enter online by uploading a photo of themselves enjoying their favorite Footlong Sidekick. At random, Subway will select the 100 people who will win a free Sidekicks Safe that can be used to protect sweet and salty delights like the Subway Footlong Cookies, Auntie Anne’s Footlong Pretzels and Cinnabon Footlong Churros.
Trend Themes
1. Extended Snack Collections - The emergence of footlong snack collections like Subway's Sidekicks presents an opportunity for brands to diversify their product offerings and cater to on-the-go consumers.
2. Personalized Insulated Storage - The introduction of Sidekick Safes by Subway highlights the demand for personalized and safe storage solutions for snacks, indicating a potential market for customizable food storage products.
3. Interactive Marketing Campaigns - Subway's giveaway promotion involving the Sidekick Safes showcases the effectiveness of interactive marketing strategies in engaging customers and creating buzz around new snack products.
Industry Implications
1. Food and Beverage - The innovation of footlong snack collections and personalized storage solutions could revolutionize the food and beverage industry by enhancing convenience and safety for consumers.
2. Consumer Goods - The trend of personalized snack storage cases presents potential disruption opportunities within the consumer goods sector, allowing brands to tap into the growing demand for customizable and functional products.
3. Marketing and Advertising - The success of Subway's interactive marketing campaign for Sidekick Safes signifies a shift towards more engaging and interactive advertising tactics to capture consumer interest in the digital age.
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