Subway's Sidekicks Build on the Success of the Footlong Cookie
Laura McQuarrie — January 18, 2024 — Marketing
The Subway Footlong Cookie was offered by Subway for a limited time for National Cookie Day in 2022 and a year later, it became a permanent menu item—now, fans of the elongated snack can indulge in Subway's Sidekicks, an all-new collection of footlong snacks.
Three footlong snacks will be exclusively available at Subway restaurants nationwide as of January 22nd: a Cinnabon Footlong Churro, Auntie Anne's Footlong Pretzel and the thick and gooey Footlong Cookie. With this collection, there's a sweet or savory option to suit all taste preferences. While the $2 Cinnabon Footlong Churro is topped with Cinnabon's world-famous Makara cinnamon and sugar, the salty and buttery $3 Auntie Anne's Footlong Pretzel is served with a side of Subway's Honey Mustard.
These sweet and savory snacks exemplify Subway's expertise as a creator of footlong sandwiches.
Three footlong snacks will be exclusively available at Subway restaurants nationwide as of January 22nd: a Cinnabon Footlong Churro, Auntie Anne's Footlong Pretzel and the thick and gooey Footlong Cookie. With this collection, there's a sweet or savory option to suit all taste preferences. While the $2 Cinnabon Footlong Churro is topped with Cinnabon's world-famous Makara cinnamon and sugar, the salty and buttery $3 Auntie Anne's Footlong Pretzel is served with a side of Subway's Honey Mustard.
These sweet and savory snacks exemplify Subway's expertise as a creator of footlong sandwiches.
Trend Themes
1. Elongated Snack Collections - Subway's Sidekicks introduce a new range of footlong snacks, offering a variety of sweet and savory options.
2. Gourmet Fast Food - Subway partners with Cinnabon and Auntie Anne's to bring high-quality footlong snacks to its menu.
3. Permanent Menu Additions - Subway expands its menu by making the Footlong Cookie a permanent item and introducing the Sidekicks collection.
Industry Implications
1. Fast Food - The fast food industry benefits from Subway's collaboration with popular brands and the introduction of gourmet footlong snacks.
2. Bakery - Subway's partnership with Cinnabon and Auntie Anne's opens up opportunities for bakeries to explore innovative collaborations with fast food chains.
3. Confectionery - The confectionery industry can learn from Subway's success in creating an in-demand footlong cookie and expand their product offerings to include larger-sized treats.
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