Japanese Subway Ads
3-D tongues probably aren't the first thing that comes to mind when you think about a Japanese subway station, but then again, Tokyo is filled with the unexpected. The plastic, human-sized Pepto-Bismol pink tongues were spotted at Ometesando station on glossy boards of the same color, with white text on each tongue hinting at reasons why having fresh breath might be a good idea.
The intention of these enormous tongues? To raise awareness for Reach toothbrushes, specifically, those with the tongue scraper pad on the back.
They definitely encourage brand interaction. A C-Scout Japan rep said the ads were getting quite a bit of hands on attention; old and young were walking up to touch and attempt to lift the giant tongues.
The intention of these enormous tongues? To raise awareness for Reach toothbrushes, specifically, those with the tongue scraper pad on the back.
They definitely encourage brand interaction. A C-Scout Japan rep said the ads were getting quite a bit of hands on attention; old and young were walking up to touch and attempt to lift the giant tongues.
Trend Themes
1. 3-D Ads - Opportunity for businesses to use three-dimensional advertisements to attract user engagement and interaction.
2. Unexpected Marketing - The use of unconventional and surprising marketing tactics to capture consumer attention and raise brand awareness.
3. Interactive Advertising - The increasing adoption of interactive advertising methods to create a memorable brand experience.
Industry Implications
1. Advertising - Innovative advertising techniques and mediums can revolutionize the way businesses promote their products and services.
2. Consumer Goods - Opportunity for consumer goods companies to create unique and engaging marketing campaigns that resonate with their target audience.
3. Transportation - Integration of interactive advertisements in transportation infrastructure can offer a new revenue stream for transportation companies while providing an entertaining experience for commuters.
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