Subway MVP Rewards is Coming to the US, Canada and Puerto Rico
Michael Hemsworth — September 9, 2023 — Business
References: subway & qsrmagazine
The Subway MVP Rewards loyalty program has been unveiled by the brand as its refreshed rewards program to provide customers with a new and improved way to enjoy some perks for their purchases. The program is launching in the US, Canada and Puerto Rico on September 9, 2023, and will provide consumers with more ways to earn points with additional perks and more earning power to boot. The program will have guests climb the ladder from Pro to Captain to All-Star status with members able to earn points when placing any order in-store, online or via the app.
Chief Operating and Insights Officer Mike Kappitt commented on the Subway MVP Rewards loyalty program saying, "Subway fans are the best in [quick-service] and to thank them for their loyalty, we’re giving them the star treatment as MVP Rewards members. Consumer input helped inform our refreshed loyalty program to create a best-in-class experience. MVP Rewards gives our guests more of what they love from Subway, with a few hidden surprises baked in, so every guest feels like an MVP and comes back to Subway more often for their favorite subs.”
Chief Operating and Insights Officer Mike Kappitt commented on the Subway MVP Rewards loyalty program saying, "Subway fans are the best in [quick-service] and to thank them for their loyalty, we’re giving them the star treatment as MVP Rewards members. Consumer input helped inform our refreshed loyalty program to create a best-in-class experience. MVP Rewards gives our guests more of what they love from Subway, with a few hidden surprises baked in, so every guest feels like an MVP and comes back to Subway more often for their favorite subs.”
Trend Themes
1. Enhanced Loyalty Programs - The Subway MVP Rewards program is part of a larger trend of brands offering refreshed rewards programs to provide customers with a more enticing and personalized experience.
2. Multi-channel Point Accumulation - The Subway MVP Rewards program reflects a trend of loyalty programs allowing customers to earn points not only through in-store purchases but also through online and app orders for added convenience.
3. Tiered Rewards Structures - The Subway MVP Rewards program is an example of the growing trend in loyalty programs implementing tiered reward structures, allowing members to earn more perks and recognition as they climb up the loyalty ladder.
Industry Implications
1. Fast Food - The Subway MVP Rewards program is relevant to the fast food industry as it highlights the importance of loyalty and the potential for enhanced customer retention in this competitive sector.
2. Retail - Retailers can take inspiration from the Subway MVP Rewards program to develop or enhance their own loyalty programs, incorporating multi-channel point accumulation and tiered rewards to foster customer engagement and repeat purchases.
3. Mobile Apps - The Subway MVP Rewards program caters to the mobile app industry, demonstrating the value of integrating loyalty programs within apps to drive customer loyalty and encourage app usage.
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