Subway Transformed Footlong Dippers Into 95-Foot-Long Dip 'N Slides
Laura McQuarrie — July 17, 2024 — Marketing
References: SubwayDipNSlide & multivu
To cap off the Summer of Footlongs, Subway unveiled the world's first Dip 'N Slides in the form of three 95-foot-long, 37-foot-high versions of its new Footlong Dippers.
On July 27th in Nashville's Bicentennial Park, Subway fans can look forward to becoming "human Dippers" as they shoot down a Dip 'N Slide, straight into a pool of three different signature "sauces" inspired by Baja Chipotle, Peppercorn Ranch and Honey Mustard. Although shower stations and lavash-inspired beach towels will be available on-site, guests are invited to dress for a mess and prepare to make a big splash.
As part of the experience, fans can reserve a 30-minute window for unlimited rides on all three Dip 'N Slides, and enjoy refreshments in the form of snacks and sauces at dedicated tasting cabanas offering 33 unique mix-and-match flavor combinations.
On July 27th in Nashville's Bicentennial Park, Subway fans can look forward to becoming "human Dippers" as they shoot down a Dip 'N Slide, straight into a pool of three different signature "sauces" inspired by Baja Chipotle, Peppercorn Ranch and Honey Mustard. Although shower stations and lavash-inspired beach towels will be available on-site, guests are invited to dress for a mess and prepare to make a big splash.
As part of the experience, fans can reserve a 30-minute window for unlimited rides on all three Dip 'N Slides, and enjoy refreshments in the form of snacks and sauces at dedicated tasting cabanas offering 33 unique mix-and-match flavor combinations.
Trend Themes
1. Interactive Brand Experiences - Experiential marketing techniques like Subway's Dip 'N Slides create immersive brand engagement opportunities.
2. Food-themed Entertainment - Transforming food items into entertainment attractions provides a unique and memorable experience for consumers.
3. Themed Water Parks - Incorporating recognizable brand elements into water park attractions can drive visitor excitement and brand loyalty.
Industry Implications
1. Food and Beverage - Combining food products with entertainment experiences can elevate brand perception and customer loyalty.
2. Event Planning - Creating novel, brand-centric events can offer new avenues for audience engagement and public relations opportunities.
3. Amusement and Leisure - Innovative attraction designs that integrate popular culture references can enhance visitor experience and venue popularity.
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