The Sweet Seat is a Stylish, Comfortable Solution for Commuters
Laura McQuarrie — July 26, 2023 — Marketing
References: christiancowan & ceo
Candy Crush Saga collaborated with fashion designer Christian Cowan to create The Sweet Seat, a unique, wearable, limited-edition solution for a problem that commuters experience on a regular basis. This wearable seat fuses form and function to tackle "the dreaded task of claiming a seat on public transportation during rush hour" and help people enjoy mobile gaming on the go.
Covered in candy-inspired colors and shapes from the iconic game, The Sweet Seat has a teardrop silhouette that can be worn on its own or as a dress, atop the outfit as an accessory. This garment functions just like a beanbag so that the wearer can take a seat wherever they please, and enjoy a game of Candy Crush Saga in comfort.
Image Credit: Jean-Toir for Candy Crush Saga
Covered in candy-inspired colors and shapes from the iconic game, The Sweet Seat has a teardrop silhouette that can be worn on its own or as a dress, atop the outfit as an accessory. This garment functions just like a beanbag so that the wearer can take a seat wherever they please, and enjoy a game of Candy Crush Saga in comfort.
Image Credit: Jean-Toir for Candy Crush Saga
Trend Themes
1. Wearable Gaming - The Sweet Seat combines fashion and functionality to create a unique wearable seat for gamers on the go.
2. Fashion-tech Collaboration - The collaboration between Candy Crush Saga and Christian Cowan demonstrates the merging of fashion and technology in innovative ways.
3. Multifunctional Clothing - The Sweet Seat serves as both a fashion statement and a practical solution for claiming a seat on public transportation.
Industry Implications
1. Gaming - The Sweet Seat caters to the growing demand for gaming accessories that enhance the mobile gaming experience.
2. Fashion - The collaboration between Candy Crush Saga and Christian Cowan introduces a new trend that combines fashion and technology.
3. Transportation - The Sweet Seat addresses the challenge of finding seating on crowded public transportation, offering a unique solution for commuters.
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