Whether it is concealer for men or sweatproof foundation for gym-going laddies, the September 2017 makeup trends reveal that the cosmetics industry is becoming far more inclusive. This means that groups of consumers previously ignored by beauty brands -- such as men and women with active lifestyles -- are now seeing a greater range of products tailored to their needs.
Perhaps the biggest shift in the beauty industry is the release of makeup for men. While the selection of products available to male beauty buffs is still fairly small, brands such as Menaji and L'Oréal have begun recognizing this long overlooked demographic.
Beyond men, the September 2017 makeup trends also highlight other niche groups that are finally getting the products they've been looking for. The best example is athletic women, who now have the choice to wear makeup to the gym that won't smudge or fade thanks to brands such as HIIT Cosmetics.
Top 35 Makeup Ideas in September
From Male-Targeted Concealers to Athletic Sweatproof Makeup:
Katherine Pendrill — Sep 27, 2017 — Fashion
35
Backup Battery Makeup Mirrors
The Pearl Battery Pack Compact Mirrors Have a 3,000mAH Battery
34
Blue Glimmer Lipsticks
Kat Von D Beauty's Glimmer Veil Lipstick in 'REVERB' Has Long-lasting Wear
33
Kaleidoscopic Lip Kits
This Clarins Lip Product Packaging Offers a Fun Way to Find a Match
32
Pill-Sized Lipstick Sets
Winky Lux's Mini Lip Pill Kit Offers a Different Color for Every Weekday
31
Athletic Sweatproof Makeup
HIIT Cosmetics is a New Makeup Line for Active Women
30
Magical Necklace-Inspired Makeup Brushes
Cookie Dough Deco Launched a Line of Harry Potter Brushes
29
Mermaid-Inspired Makeup Collections
Wet n Wild's Midnight Mermaid Collection is Full of Metallics
28
Cotton Candy-Inspired Cosmetics
This Celebratory Kylie Cosmetics Birthday Collection is Feminine
27
Vegan Smudge-Proof Mascaras
Urban Decay's Troublemaker Mascara Lengthens and Adds Volume to Lashes
26
Charcoal-Infused Makeup Brushes
This Sephora Collection Makeup Brush Has Antibacterial Features
25
Influencer-Branded Cosmetics
Benefit's Beauty Stowaway Set Features Social Media Icons
24
Millennial-Inspired Concealers
The No Filter Concealer is the First Skin Item from ColourPop
23
Fantasy Series Makeup Brushes
The New Game of Thrones Makeup Brushes Bring Fantasy to Life
22
Male-Centered Cosmetics Counters
L'Oreal UK Revealed That Male Beauty Counters are in the Future
21
Male-Targeted Concealers
Menaji's CAMO Makeup Concealer for Men is Simple to Apply
20
Rapper-Influenced Lipstick Launches
The New MAC Nicki Minaj Line Boasts a Range of Stunning Nudes
19
Natural Cruelty-Free Cosmetics
This New Burt's Bees Makeup Collection Nourishes the Skin
18
Blurring Millennial Makeup
Milk Makeup's 'Blur Liquid Matte Foundation' Softens the Look of Pores
17
Expanded Celebrity Skincare Lines
Madonna's MDNA Collection Will Soon Be Available in the USA
16
Inclusive Drugstore Makeup
'Maybelline X Shayla' Aims to Make Mainstream Makeup More Inclusive
15
Eyebrow Makeup Kits
Benefit's 'Foolproof Brow Powder' Packages Boast Dual Shades
14
90s Supermodel-Curated Cosmetics
These Kate Moss Makeup Favorites are Comprised in One Kit
13
Plumping Lip Primers
The New Sara Happ Plump & Prime Lip Treatment Makes Lips Look Airbrushed
12
Desert-Inspired Makeup Palettes
The Newest Huda Beauty Palette is Dubbed 'Desert Dusk'
11
Holographic Highlighting Powders
Milk Makeup's New Highlighter Offers a Multi-Dimensional Look
10
Hypoallergenic Vegan Lip Balms
The New EOS Crystals are Packed with Five Nourishing Oils
9
Illuminating Rainbow Highlighters
Maybelline's Master Fairy Highlight Creates a Prismatic Glow
8
Glamorous Collaborative Makeup Campaigns
This New Mac Campaign Was Devised with Taraji P. Henson
7
Exclusive Nude Makeup Crayons
The New Nudestix Collection Boasts Pretty Hues of Pink of Brown
6
Disney Themed Lip Tints
The Face Shop's Watery Tints Come in a Variety of Colors
5
Rebooted Concealer Collections
Benefit Cosmetics Has Added New Products to its Boi-ing Line
4
Guru-Influenced Inclusive Foundations
Jackie Aina Will Help to Create New Too Faced Foundations
3
R&B Legend-Inspired Cosmetics
The New MAC Aaliyah Collection Was Pushed by an Online Petition
2
Expansive Blush Palettes
Tarte's Blush Book Palette Includes Seven Blush Shades and a Highlighter
1
Anime-Branded Lip Balms
This Hello Kitty Lip Cream is an Adorable Way to Stay Moisturized
Related Ideas
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Consumer-Driven Mascara Products
Essence Makeup Lash Princess Mascara Comes in Two New Options
Second-Skin Beauty Products
Annabelle Cosmetics' Ultra-Hydrating Tint and Concealer Boost Radiance
Made-for-Men Makeup Lines
NuNorm is a New Makeup Brand Created Specifically for Men
Natural Luxurious Makeup Collections
Chanel's Les Beiges Collection Delivers Impeccable Results
Clairvoyance-Inspired High-End Makeup Capsules
Chanel Debuted Its Clairvoyance Makeup Collection
Travel-Friendly Skincare-as-Makeup
MILK MAKEUP Debuted the BOUNCE and JUICY TONES Lip + Cheek Line
Pride-Inspired Safe Spaces
Sephora Launched 'Brave Spaces' in Honor of Pride
Skincare-Inspired Foundations
CoverGirl Simply Ageless Skin Perfector Essence Foundation is Potent
High-Value Advent Calendars
The Makeup Revolution 2024 Beauty Advent Calendar is Available Now
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Makeup-Inspired Music Collaborations
e.l.f. Cosmetics Launches 'Get Ready With Me The Album'
Cookie-Inspired Cosmetics
Hard Candy x Girl Scouts is a Limited-Time Treat for Beauty Lovers
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Concert-Centric Makeup Activations
Sephora Canada will Launch 'Shimmer Studio by Sephora' Pop-Up
Nostalgic Makeup Palettes
Urban Decay Invites Consumers to Experience its Original Naked Palette
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Hydroxytyrosol-Based Makeup Innovations
OLIVE ROSE is the World's First No Makeup Makeup
Multi-Action Concealers
The Triclone Skin Tech Concealer Covers, Blurs, Brightens and Depuffs
Pink-Themed Summer Pop-Ups
The LANEIGE Bounce Around the City Pop-Up Launches in Five U.S. Cities
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Affordable Cosmetics Holiday Bundles
e.l.f. Cosmetics Presents a Makeup Set Range for the Holidays
Makeup Water Brand Collections
Liquid Death Teams Up with e.l.f. Cosmetics for Corpse Paint Makeup
Expansive Body Care Lines
Kiehl’s Launches Intimate Care Category 'Kiehl’s Personals'
One-Swipe Corrector Sticks
NYX's Fix Sticks Support Color Correcting, Concealing and Brightening
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Buttery Face Palettes
Smashbox's HALO Sculpt + Glow Face Palette is Redefining Radiance
Kid-Safe Makeup Kits
Jovy Makes EWG VERIFIED Makeup with Plant-Based Ingredients for Play
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Shade-Matching Makeup Devices
BoldHue Helps Beauty Lovers Create Their Perfect Foundation Color
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Accessibility Beauty Bundles
The e.l.f. Cosmetics 'Beauty For Every Eye' Bundle is Limited-Edition
Seasonal Eyelash Kits
Maybelline New York Launches Two Holiday Beauty Sets in 2023
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Limited-Edition Spring-Inspired Cosmetic Products
Subtl Beauty Introduces the Spring Stak
All-Over Beauty Palettes
The Groundwork Defining Neutrals Palette Has Two Unique Textures
Sustainable Indigenous Cosmetics
Cheekbone Beauty Creates Makeup Using Indigenous Inspirations
Fall-Ready Matte Lip Products
NARS Introduces Two New Powermatte Lip Products
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
Collaborative Vibrant Makeup Collections
The Guerlain x Emilio Pucci Makeup Collection is High-End
Multi-Use Highlighting Glosses
Pretty Grunge Face Gloss Transforms in Response to pH Levels
Back-To-School Beauty Kits
ESW Beauty Launches the Glow Getter Kit
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
Relaunched Celebrity Cosmetics
Kim Kardashian's SKKN Will Take a Skincare-First Approach to Makeup
Non-Sticky Glowing Cosmetics
Maybelline Sunkisser Liquid Blush and Bronzer Creates a Natural Glow
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Collaborative Date-Ready Cosmetics
E.l.f. Beauty Unveils the New Collaboration with Tinder
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Pre-Release Cosmetics Programs
Too Faced Launches an Exclusive Pre-Release Access Program
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Fashion-Branded Beauty Products
Giorgio Armani Beauty Boasts the Glow Trio
Sports-Themed Beauty Kits
NYX Partners With New York Liberty
Inclusive Beauty Haircare Products
Fenty Hair Will Cater to All Hair Types
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Smoothing Skincare-Inspired Lipsticks
CoverGirl Clean Lip Color Lipsticks Come in 24 Shades
Multi-Use Touch-Up Powders
This Madison Reed Powder Kit Instantly Refreshes Roots & Brows
Premium Beauty Make-Up Collections
Hermès Presents its Le Regard Series to its Beauty Line
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Dark Skin-Centric Beauty Brands
NaChé Cosmetics Aims to Provide a Positive Beauty Experience
Vibrant Pride Month Makeup
The Makeup Revolution Beam Bright Rainbow Highlighter is Easy to Use
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Nighttime Cosmetic Campaigns
The Estée Lauder Night Night Club Campaign Stars Nicole Richie
Hair-Focused Concealer Sticks
Tarte's big ego™ dab & go hair concealer Covers Patchy Hair Spots
Targeted Luxury Beauty Sets
The U Beauty Holiday Sets Present a Variety of Skincare Solutions
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Comprehensive Men's Makeup Kits
Obayaty's Kit Comprises An Eye Booster, Retouch Stick & Lip Balm
Pigmented Singer-Backed Products
Ariana Grande's REM Beauty Launches Three New Makeup Products
Intimate Cosmetics Events
Makeup by Mario will Host a Master Class in Toronto Courtesy of Sephora
Fairytale Film Makeup
The Sigma Beauty x Disney Beauty and the Beast Collection is Enchanting
Single-Swipe Eye Makeups
CoverGirl Clean Eye Color Sticks Apply Color with Ease
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping Filter
Vegan-Friendly Talc-Free Cosmetics
Polite Society Makeup Launched Two New Products
Everyday Athlete Skincare
Rugby Olympian Ilona Maher Launched Medalist for Female Athletes
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
Fall-Ready Makeup Collections
Elate Beauty Recently Released the Covet Collection
Everyday Cream-to-Powder Eyeshadows
Merit's Solo Shadow's Simplicity Makes It Supremely Wearable
Luxury Makeup Collections
The CHANEL Les Nuits De Chanel Makeup Collection is High-Quality
Menopause-Friendly Collections
The Matalan Menopause Range is MTick-Approved by GenM
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Men-Targeted Private Label Cosmetics
The Onoxa Men's Grooming Product Range Has a Clean Formula
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Elevated Makeup Carrying Bags
ÉTOILE Launches the ÉTOILE PRO Premium Kit for Beauty Enthusiasts
Hockey Fan Cosmetic Campaigns
e.l.f. Cosmetics' EYES.LEAFS.FACE. Connects with Female Sports Fans
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Clean Makeup Initiatives
Sephora Canada will Host a Free Makeup Masterclass at The Bentway
Upgraded Stackable Makeup Lines
Subtl Beauty Introduces the Stak 2.0
All-Over Sculpting Correctors
The Instant Perfector Corrects & Protects with a Lasting Formula
Cartoon-Inspired Makeup Lines
ColourPop Teams Up with Pokémon on a New Makeup Capsule
Bridal Skincare Sets
The Face Planner Curates 30-Day and Three-Month Skincare Rituals
Japanese Male Skincare Capsules
RÉALI de GELÉE RICH Releases a Men's Skincare Regime
Makeup-Hiding Accessories
Elf's Cosmetic Security Line Offers a Safe Hiding Space For Your Makeup
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
Iconic Touring Artist Makeup
Madonna's Makeup Collaboration Celebrates Her Iconic On-Stage Looks
Seasonal Winter Makeup Collections
Chanel's New LES BEIGES Collection is Designed for Winter
Luxurious Nude Lipsticks
The Rouge Dior Range Was Refreshed After an Extensive Lip Color Study
Multipurpose Beauty Mousses
Fwee's Blurry Pudding Pot Boasts a Viral Fluffy Texture
Multifunctional Mascara Collections
Texen Beauty Partners’ Moon Collection Enhances Lashes & Brows
Stylish Everyday Men's Footwear
Lululemon Introduces the New Men's Footwear Collection
Athlete-Backed Grooming Kits
LeBron James and Maverick Carter Launch The Shop Men's Grooming Line
Fashion-Minded Makeup Products
The LR Zeitgard Signature Range Features 19 Products
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Menopause Awareness Holidays
Stripes Beauty Established National Hot Flash Day in September
Springtime Makeup Powders
Pat McGrath Sublime Perfection Blurring Under-Eye Powder Erases Lines
Dazzling Holiday Makeup Collections
NARS Unveils Its Special Holiday Capsule for Winter 2023
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
Luxury Beauty Promotions
The Sephora Spring Savings Event Spotlights YSL Beauty Products
Featherweight Skin-First Foundations
No Makeup Makeup Foundation is Hydrating & Skin-Nourishing
Under-Eye Targeted Correctors
Huda Beauty Releases its #FAUXFILTER Under Eye Color Corrector
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Black Skincare Makeup Ranges
Raissa Yame Makeup is Formulated for Melanin-Rich Skin
Underdog Cosmetic Campaigns
Cover FX's Ms. Irrelevant Reintroduces a Sweat-Proof Formulation
Beauty Retailer Expansions
Too Faced Joins Amazon's Storefront to Sell Its Products
Dual-Purpose Beauty Sticks
Well People Debuts Supernatural Complexion Stick Foundation + Concealer
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Skincare-Inspired Beauty Primers
These New CoverGirl TruBlend Products Come in Six Options
Dazzling Lipstick Collections
Shiksona Introduces the Chic In The Spotlight Collection
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Exclusive Drugstore Collaborations
about-face beauty Expands into Canada with Shoppers Drug Mart
Versatile Multi-Use Cosmetic Pencils
Maybelline New York Introduces Its Color Tattoo Eye Stix
Plant-Powered Neon Mascaras
Ashunta Sheriff Beauty's UV Vegan Mascara Glows in the Dark
Hydrating Longwear Concealers
Fenty Beauty's We’re Even is Brightening, Balancing and Depuffing
Multi-Dimensional Complexion Compacts
Fara Homidi's Essential Face Compact Pairs Two Products
Affordable Luxury Cosmetics
Pretty Smart Delivers Luxury-Inspired Beauty Without the High Markup
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Skin-Balancing CC Creams
IT Cosmetics CC+ Cream Has Been Revamped Ahead of the Summer
Fall-Inspired Beauty Capsules
Annabelle Cosmetics Unveils Autumn-Inspired Beauty Collection
Architectual Makeup Capsules
Tom Ford Teases a New Makeup Collection Comprised of "Essentials"
Skin-Nourishing Foundation Lines
about-face Launches a New Foundation with Skincare Properties
Light Luminous Concealers
Sephora's Best Skin Ever Multi-Use Hydrating Glow Concealer Lasts 12 Hrs
Patch-Style Makeup Products
These Fazit Makeup Patches Come in Two Varieties
AR-Enabled Try-On Tools
Google Launches an AR-Based Try-On Tool for Hair and Foundation
Lip Collection Expansions
Core Lip Collection in Ulta in Target
Dermatologist-Tested Eyeshadows
Tarte's Tartelette™ to Go Amazonian Clay Palette Has New Shades
Inclusive Skin-Perfecting Powders
One/Size Beauty Ultimate Setting Powder Has Three New Shades
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products
Nourishing Skin-Focused Foundations
about-face's The Performer is Available in 45 Shades