These senior fashion campaigns use elderly models to market clothing targeted towards a much younger audience, proving that youthfulness comes from attitude more than one's appearance or elasticity of skin.
Three notable and recent campaigns that star elderly models include Mary-Kate and Ashley Olsen’s pre-Fall 2014 lookbook for The Row, ads for Karen Walker’s 2013 line of sunglasses and American Apparel’s feature of 62-year-old model Jacky O’Shaughnessy, who boldly states that "sexy has no expiry date."
These models gracefully flaunt their ages and rock chic gray hair, redefining beauty in the fashion industry. It’s no wonder that several trendsetting celebs and style bloggers in their mid 20s have been known to temporarily dye their hair gray as well.
26 Sophisticated Senior Fashion Ads
From Ageless Underwear Ads to Iconic Elderly Style Covers:
Laura McQuarrie — Mar 5, 2014 — Marketing
26
Urban Granny Style Spreads
'Senior Citizens' by Baldovino Barani for SCMP January 2012
25
Gangster Grandparent Photography
Dai Lyn Powers Photographs Senior Citizens in Rebel Teen Outfits
24
Old Models
Juicy Couture's New Image
23
Senior Supermodels
80 Year Old Daphne Selfe Continues to Hit Catwalks After 60 Years
22
Ageless Underwear Ads
This Elderly American Apparel Model is Stunning at 62
21
Coffee Filter Fashion
Prom Dress Made from Java Machine Discards
20
Seniors on the Catwalk
Yohji Yamamoto's Paris Runway
19
Chic Elder-Inspired Lookbooks
The Wildfox Resort 2013 Collection Focuses on Granny's Closet
18
Granny-Modeled Sunglasses
The Karen Walker Eyewear Summer 2013 Lookbook is Fit for All Ages
17
Nude Senior Spreads
The Helen Mirren Juergen Teller Photos Prove That 60 Plus is Golden
16
Inkmaster Editorials
Inked Girl Eva Huber Proves that Tattoo Artists Can Be Hot Too
15
Seniors on the Catwalk (Again)
Ann Demeulemeester Spring 2009
14
Eccentric Eldertography
Jean-Francois Aloisi Sees Beauty in Age
13
Rebellious Senior Fashion
Fanny Karst Creates Looks for the Hip Grannies
12
Eccentric Elderly Fashion
Advanced Style Blog Proves Fashion Sense Doesn't Expire
11
Stylish Seniors
Photoblog Celebrates Fashion-Forward Retirees
10
Famous Fatherly Photoshoots
The Terry Richardson Mom & Dad Book Reveals the Dad behind the Man
9
Classically Mature Model Lookbooks
The Row 2014 Lookbook Speaks Against Ageism in Fashion
8
Superhero Seniors (UPDATE)
This Sacha Goldberger Mamika 2 Series Showcases Senior Heroes
7
Seniors in Fashion Ads
Lauren Hutton, 65, for Mango
6
Age-Defying Fashionistas
Fearless & Deviant Fashionable Seniors Star in a New BBC Documentary
5
Stunning Senior Celebritorials
The Jane Fonda Harper's Bazaar Photoshoot is Mind-Blowing
4
Elderly Vanguard Videos (UPDATE)
The Dazed & Confused Novemeber 2012 Issue Features Iris Apfel
3
Style-Stalked Seniors
Sicily is the Most Fashionable Town in this Charming Video
2
Elderly Modeling
Lars Botten Captures the Sparkle in Old and Young
1
Iconic Elderly Style Covers
The Iris Apfel Dazed & Confused November 2012 Feature is Eccentric
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