Cue the catfight: From Beyonce and Etta James to Apple and Microsoft, there’s clearly nothing like a good viral rivalry.
These rivalries often start out innocently enough. Beyonce, for example, sang Etta James’ "At Last" at the Inaugural Ball. James struck back in a firestorm of words, saying that Beyonce had "no business" singing her song onstage and that she deserved to receive a beating for her audacity.
Not all rivalries end in physical threats, however. The CEO of Domino’s took the passive-aggressive route to answer Subway’s cease-and-desist letter by tossing it in the pizza oven and creating a viral campaign around that action. It’s far less divalicious, but equally effective. Are you listening, Etta James?
24 Viral Rivalries
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23
Olympic Covers
Michael Phelps & Ryan Lochte in Men's Journal
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22
Blackberry iPhone Killers
BlackBerry Thunder (9500)
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21
Cuil Fever
Google Execs Launch Rival Search Engine
20
True iPhone & iTunes Killers
Nokia 5800 XpressMusic at Half The Price
19
Sleek iPhone Killers
Ultra Fashionable 'Black Tab'
18
Media Device Rivals
Microsoft, Apple and Sony Go Head to Head Over Handheld Devices
17
Branding Rivalry
Underwear Campaign Wars
16
Sibling Rivalry Photography
Matthew Lyn Captures Brawling Brothers in Fantasticsmag Editorial
15
Rival Magazine Covers
Angelina Jolie and Jennifer Aniston Comparison Shots
14
LEGO Killers
10 Reasons Playmobil Toys are Tops
13
Microsoft's Zune to rival Apple's iPod
12
BlackBerry Rival?
Palm Treo 800w Smart Phone
11
Craigslist Killers?
Walmart Classifieds
10
Viral CEO Warfare
Domino's CEO Burns Subway Letter During 'American Idol' Commercial Break
9
New Mac Ads Poke Fun at Vista
8
Professional Sibling Rivalry
Venus & Serena Face Off at Wimbledon
7
Competition Crushing
"Get a Mac" Attacks Vista Ad Budget
6
Rivals as Teammates
Obama Eyes Hillary Clinton as Secretary of State?
5
EEE & MacBook Air Killers
$299 Dell E + Dell E Slim Notebooks Revealed
4
Group Therapy Parodies
Apple Ad: PCs Living with Vista
3
Gifting Extravagance
Brothers Compete on Luxury Gifts for their Wives
2
Competition Bashing
Mac Yoga Ad Defames Vista
1
Corporate Trash Talk
Acer President Caught Dissing Microsoft and Vista
Related Ideas
Dynamic Collaborative Streetwear
NOCTA and Nike Join on the Loverboy Nike Air Force 1 Low
Celebrity-Fronted Mobile Game Commercials
Supercell Debuts Squad Busters with an Exciting Campaign
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Food Pairing Campaigns
Trigger the Taste Celebrates Beloved Heinz Matchups
Catchy Foam Creamer Ads
The Coffee Mate Big Game Ad Stars Shania Twain as the Voice of Foam Diva
Romantic Comedy Snack Partnerships
These PopWorks Snacks Celebrate the New Bridget Jones Movie
Family Board Game Promos
Hasbro and Birds Eye Teamed Up to Encourage Family Bonding
Hockey Rivalry Burger Menus
McDonald’s Canada Teamed Up with Hockey Legends on Its Showdown Menu
Reimagined Smartphone Campaigns
The 'Pixel In The Clutch' Campaign Highlights AI Phone Features
Humorous Snack Commercials
The RITZ Salty Club Brings Together Well-Known Personalities
Dramatic Textural Joint Sneakers
FENTY and PUMA Collaborate on the Avanti Pony Hair Shoe
Marshmallow-Inspired Beauty Collabs
Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks
Humorous Brand Campaigns
The Ikea Rewards Program Embraces Its Late Arrival with Humor
Collaborative Basketball-Legend Cognacs
Hennessy x LeBron James Debut a Limited-Edition V.S Bottle
Friendly Rival Burgers
Burger King and KFC Created the Limited-Edition BFF Burger Together
Creative Online Social Networks
BuzzFeed Introduces the New BF Island Social Network
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Nostalgic Mayonnaise Advertisements
Hellmann's Brings Together Meg Ryan and Billy Crystal
Fan-Centered Stadium Menus
Kellanova Shared a Special Menu for Cheez-It and Pop-Tarts Bowl Games
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
Versatile Hot Honey Campaigns
Mike's Hot Honey Launches the 'You'll Love It with Mike's' Campaign
Playful Language App Campaigns
The Duolingo On Ice Campaign is Light-Hearted and Humorous
Spicy-Sweet Breakup Pizzas
Pizza Hut's Goodbye Pies Help to Take the Sting Out of Splitting Up
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Singer-Collaborative Cartoon Merch
Bruno Mars and Hello Kitty Continue to Honor Her 50th Year
Remixed Skincare Commercials
CeraVe's "Hey It's Me" Got a Remix Inspired by TikTok Memes
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Villain-Esque Pizza Menus
Pizza Hut Presents a Special Venom: The Last Dance Menu
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Streetwear Culture Music Partnerships
Spotify x BAPE Redefine Hip Hop with New Playlist Covers
Basketball-Inspired Apparel Collections
DraftKings' Artist Series Unites Basketball and Art
Star-Supported Animated Character Campaigns
Hello Kitty and Bruno Mars Commemorate an Anniversary
Emoji-Centric Campaigns
Hubba Bubba's New Campaign Offers a Petition for a Bubble Gum Emoji
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Fan-Inspired Mini-Films
Battle For Heinz is a 20-Second Blockbuster Based on a Fan Tweet
Opulant Soda Can Designs
Gladiator-Themed Limited-Edition Pepsi Cans Bring Stars to Life
Battle-Style Art Events
Secret Walls Relaunches its 'The Art of Competition' Tour
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Series-Inspired Cosmetic Collabs
Fenty Beauty x Arcane Gleans from a Hit Netflix Series
Creative Auto Campaigns
The Electric Capri Campaign Revives a Legend with Modern Flair
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
Shareable Golden Biscuits
Nutella's #BiscuitsNBesties Celebrates Social Activity Groups
Local Restaurant Campaigns
PEPSI X Kelly Rowland Present the Local Eats Better With Pepsi Program
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Song-Enthused Jean Collaborations
Levi's Partners with Beyoncé for the 'Reiimagine' Campaign
Celebrity Hot Sauce Ads
Frank's RedHot Partners with Paris Hilton for Crystal-Studded Ad
Trophy-Inspired Toaster Designs
The Pop-Tarts Bowl and Ge Appliances Collaboration is Cheeky
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Non-Alcoholic Beer Pairing Kits
BERO and Emmy Squared Pizza Matched Non-Alcoholic Beer and Pizza
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Unconventional Pizza Pairings
Yellow Tail x Domino’s create The Ultimate Wine & Pizza Pairing
Pop Artist-Collaborative Phone Cases
CASETiFY and Andy Warhol Join Forces on a Special Capsule
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Jewelry-Centric Coffee-Table Books
Solange Azagury-Partridge's Book Tells Her Dazzling Story
Musical AI Campaigns
Fiverr's 'Nobody Cares' Positions AI as a Tool for Skilled Freelancers
Female Celebrity-Branded Whiskies
Beyoncé Debuts SirDavis in Collaboration with Moët Hennessy
Collaboration Cosmetic Video Games
The Revlon x Redecor Fire & Ice Campaign is Interactive
Football Fan-Addressing Soda Commercials
Pepsi's Launches the Football Always Wins Campaign
Celebrity-Starring Super Bowl Ads
Taco Bell Recruits Doja Cat for its New Super Bowl Advertisement
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Icon-Approved Hot Sauce Ads
Paris Hilton x Frank’s RedHot Bring the Heat to Game Day
Music Video-Inspired Supermarket Campaigns
Albert Heijn Pays Homage to Wham!'s Last Christmas
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Country Album-Celebrating Combos
Popeyes Celebrates Beyoncé’s New Album with Cowboy Combo Meals
Virally Inspired Virtual Menus
The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
Quirky Pizza Chain Ads
Little Caesars X Eugene Levy Join To Promote Super Puffs at the Super Bowl
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Singer-Collaborated Game Campaigns
Nintendo and Raye Join Forces on a Series of Advertisements
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
Spooky Film-Celebrating Cases
Velvet Caviar Releases its Beetlejuice Tech Collaboration
Snack Artwork Auctions
Inspired by a Viral Art Sale, Cheetos Listed Mischief by Chester on eBay
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Pizza-Themed Arcade Games
Mike’s Hot Honey Launched an 80s-Inspired Game Called Slice Hunter
Iced Coffee-Inspired Albums
Dunkin' Released the Iced EP with 2000s Boy Band Legends
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
TV Game-Inspired Pizza Campaigns
Netflix and Domino's Join on Emergency Pizza Campaigns
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Hip-Hop Group-Approved Cookies
Grandma's Cookies Partnered with Salt-N-Pepa to Unveil its Rebrand
Vegas Restaurant Initiatives
Pepsi Dig In Debuts New Exclusive Dishes from Black-Owned Restaurants
Condiment-Branded Varsity Jackets
Mike's Hot Honey & Starter Launch Limited-Edition Varsity Jacket
Singer-Themed Transit Takeovers
Sony and Olivia Rodrigo Take Over the New York City Transit
Tongue-in-Cheek Bread Campaigns
The St Pierre Eat Avec Respect Campaign is Arriving for Summer
Sponsored Tailgating Events
The Popeyes x DoorDash Wing Truck Makes Game Day More Memorable
Singer-Collaborative Coffee Campaigns
Sabrina Carpenter and Dunkin' Join on the Shake That Ess Ad
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Black-Owned Restaurant Initiatives
Pepsi Dig In Brings Back Its Restaurant Royalty Program
Football Singer Collections
Mitchell & Ness Unveils Exclusive Apparel Collaboration with USHER
Tile-Based Word Games
Apple Recently Rolls Out its New Quartiles Game Discreetly
Competitor Insight Business Platforms
'RivalSense' Helps Brands Monitor Their Competitors
Collaborative Music-Driven Tees
Denim Tears and Clipse Unite for a New Collaborative Shirt Capsule
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Virtual Dining Brand Collaborations
The Virtual Brand Man vs Fries is Coming to CPK Restaurants
College-Targeted Awareness Campaigns
PepsiCo Launched its 'Taste of Tomorrow' STEM Initiative
Strategic AI Wordplay Games
Vocab Scrabble Puts an Innovative Twist on the Classic Game
Cheeky Rapper-Headed Beer Campaigns
Vanilla Ice Saves Beers from Accidentally Exploding
Film-Inspired Dessert Campaigns
EDWARDS® Desserts Has Collaborated with Actor Jason Biggs
AI Engagement Assistants
Users Can Boost Social Media Engagement with AI Using 'Viral Reply'
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Multi-Brand Esports Deals
Red Bull, Nissin Cup Noodles and Kreo Team Up with College Rivals
Food Allergy Awareness Campaigns
Fare's PSA is Backed by NFL Player Jason McCourty & His Daughter
Iconic Commercial Reboots
Oscar Mayer Brings Back Its Iconic Jingle for a New Generation
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
AI-Driven Worker Advocacy Tools
Wrk Receipts Launches the Level the Playing Field Campaign
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Laptop Design-Enhancing Partnerships
METAVISIO (THOMSON Computing) & Ultra Announce Collaboration
Baseball-Inspired Multi-Year QSR Partnerships
Mary Brown's Chicken Joins Forces with José Bautista
Pop Culture Presidency Campaigns
Kamala Harris Adopts Charli XCX's 'Brat' Trend for Her Campaign
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Pop Singer Lyric Challenges
Swiftie.pro Puts Taylor Swift Fan's Knowledge to the Test
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
Musical Relationship Compatibility Testers
Lovebird Takes a Funky Approach to Relationship Testing
Branded Book Clubs
Nutella Biscuits and Betches Media Partnered for the Betches Book Club
Quiz Competition Platforms
Jargon Jive is a Space for People to Build Engaging Quizzes
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Sports Affiliated Restaurant Campaigns
NFL Trio Star in a Official Grill + Bar Sponsor Campaign
Viral Baby Hotel Partnerships
The Four Seasons Hotel Partners a Viral Baby for a Weekend