24 Viral Rivalries

From Beyonce vs. Etta James to Apple vs. Microsoft:

Cue the catfight: From Beyonce and Etta James to Apple and Microsoft, there’s clearly nothing like a good viral rivalry.

These rivalries often start out innocently enough. Beyonce, for example, sang Etta James’ "At Last" at the Inaugural Ball. James struck back in a firestorm of words, saying that Beyonce had "no business" singing her song onstage and that she deserved to receive a beating for her audacity.

Not all rivalries end in physical threats, however. The CEO of Domino’s took the passive-aggressive route to answer Subway’s cease-and-desist letter by tossing it in the pizza oven and creating a viral campaign around that action. It’s far less divalicious, but equally effective. Are you listening, Etta James?
Olympic Covers
23
Blackberry iPhone Killers
22
Cuil Fever
21
20
19
18
17
16
15
14
13
12
11
10
9
8
7
6
5
4
3
2
1

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES