Sabrina Carpenter and Dunkin' Join on the Shake That Ess Ad
Amy Duong — December 31, 2024 — Pop Culture
References: news.dunkindonuts
Sabrina Carpenter works together with coffee chain Dunkin' on a special collaboration comprised of a new iced menu item and a video campaign to join dubbed Shake That Ess. The drink is dubbed the Brown Sugar Shakin' Espresso, which is an icy coffee drink made with inspiration from her single Espresso.
The drink is available to try as of tomorrow and it fuses a bold espresso blended together with brown sugar and oat milk -- this creates a frothy finish and subtly sweet touch. The Shake That Ess video brings the collaboration to life; it is directed by Dave Meyers who also worked on her music video for Espresso. In addition to the drink, Dunkin' is also launching a $5 Meal Deal with two Wake-Up Wraps and a medium coffee.
Image Credit: Dunkin'
The drink is available to try as of tomorrow and it fuses a bold espresso blended together with brown sugar and oat milk -- this creates a frothy finish and subtly sweet touch. The Shake That Ess video brings the collaboration to life; it is directed by Dave Meyers who also worked on her music video for Espresso. In addition to the drink, Dunkin' is also launching a $5 Meal Deal with two Wake-Up Wraps and a medium coffee.
Image Credit: Dunkin'
Trend Themes
1. Celebrity-collaborative Marketing - Brands are increasingly partnering with celebrities to create engaging campaigns that enhance product appeal and reach new audiences.
2. Music-influenced Product Development - The infusion of musical elements into product offerings is captivating consumers by connecting with their cultural interests.
3. Innovative Beverage Offerings - Beverage companies are crafting unique, flavor-rich drinks to attract a diverse consumer base seeking novel experiences.
Industry Implications
1. Food and Beverage - The industry sees opportunities in merging popular culture with culinary experiences to drive product differentiation.
2. Entertainment and Media - Collaborations between media personalities and consumer brands are blurring lines to create immersive promotional content.
3. Retail and Consumer Goods - Retailers are leveraging celebrity influence to diversify product lines and increase consumer engagement through creative marketing strategies.
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