These educational retail workshops range from in-store coding classes to branded makeup tutorials like the classes lead by cosmetics giant Sephora. In addition to redesigning its stores to feature interactive elements and central stations where 'Sephora Beauty TIP Workshops,' the company is also home to 'No Makeup Makeup' courses which help visitors achieve a natural and hassle-free morning routine.
In the ream of tech, innovation leaders like Apple are offering in-store game design classes, and digital art workshops that help its customers make the most of their devices and their many hidden features.
Other educational retail workshops to take note of include web-based examples like 'Clos19.' Moet Hennessy's immersive online store is styled like an upscale blog, while connecting users to catering, tasting, and educational sessions centered around premium spirits.
20 Educational Retail Workshops
20
Edible Selfie Photo Booths
MakeLab Studio Lasers Selfies onto Macarons for Guests to Eat and Share
19
Educational Pickling Studios
Toronto's Alchemy Pickle Company Runs Hands-On Fermentation Classes
18
Futuristic Foodie Pop-Ups
Jet.com's Fresh Story Pop-Up Sold Futuristic Food & Cooking Accessories
17
In-Store Sneaker Creators
The 'Nike Makers Experience' Lets Consumers Create One-of-a-Kind Shoes
16
In-Store Meditation Spaces
Lululemon Opened an Area for 'Mindfulosophy' Within Its NYC Store
15
Creative Photography Stores
Fujifilm's 'Wonder Photo Shop' Lets Consumers Play with Their Images
14
Retail Homemaker Workshops
Selfridges' 'A Home for All' Campaign Celebrates Domestic Rituals
13
Experiential Alcohol E-Retailers
'Clos19' is a Lifestyle-Focused Web Shop from Moët Hennessy
12
High-Tech Cosmetic Stores
Sephora Beauty TIP Workshops are Spaces to Teach, Inspire and Play
11
Trial-Based Shoe Stores
Nike SoHo Lets Consumers Get the Best Shoe Through In-Store Tests
10
Virtual DIY Training Courses
The Lowes Holoroom How To is an Instructive VR Training Clinic
9
Educational In-Store Sessions
'Today at Apple' Introduces Interactive Teachings on Design and More
8
Retailer Lifestyle Workshops
The IKEA Live Lagom Event Series is Encouraging Sustainable Living
7
Community-Focused Boutiques
The 'House Of' Boutique Promotes Tennessee Fashion Designers
6
Slow-Drip Coffee Shops
'Minedrip' Turns Every Customer into a Barista with Self-Serve Coffee
5
Fitness-Focused Writing Workshops
Toronto's Bond Running Recently Hosted an 5K Run for Writers
4
Branded Makeup Classes
The Free 'No-Makeup Makeup' Classes Teach Consumers How to Apply Makeup
3
In-Store Game Development Classes
Microsoft's Xbox Academy Teaches Game Development and More
2
Beauty Store Makeover Sessions
Sephora's unNUDES Event Gives Shoppers a Perfect Lips Mini Makeover
1
Digital Art Workshops
Dubai's Apple Store Hosts Art Workshops With In-Store Devices
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Soft-Pink Cosmetics Pop-Up Stores
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AR Retail Kiosks
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Immersive 3D Fashion Exhibits
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Technology-Driven Retail Spaces
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Customizable Beauty Brands
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Grocer-Inspired Beauty Retail Pop-Ups
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Elite Authenticator Programs
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Pride-Inspired Safe Spaces
Sephora Launched 'Brave Spaces' in Honor of Pride
Parisian Airport Pop-Ups
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Botanical Lab Beauty Stores
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Immersive Night-Market Skincare Events
Glow Recipe Brings its Night Market Pop-Up to NYC
Digital Cosmetics Pop-Ups
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Exclusive Upscale Holiday-Edition Pop-Ups
The Magical House of Chanel Opens its Doors at Harrods
Concert-Centric Makeup Activations
Sephora Canada will Launch 'Shimmer Studio by Sephora' Pop-Up
Concept Perfume Stores
Lush's Perfume Library Provides Consultations with Fragrance Experts
Retail Store Revamps
H&M Updates Shopping Experience with Luxe, Tech-Savvy Store in London
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
Premium In-Store Experiences
Lancôme's Domaine de la Rose Flagship Offers Discovery Zones
Selective Retail Pop-Ups
'Woolrich Black Label' by Todd Snyder is Taking a New Retail Approch
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
Beautified Community Spaces
Sephora Canada's Beauty at The Bentway Revitalizes Outdoor Space
Beauty Bodycare Partnerships
Sephora Has Teamed with the Brazilian Bodycare Brand Sol De Janeiro
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Pink-Themed Summer Pop-Ups
The LANEIGE Bounce Around the City Pop-Up Launches in Five U.S. Cities
Revitalized Shopping Destinations
Foot Locker's Home Court is a Basketball-Inspired Retail Space
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
Hair Care Retail Expansions
Function of Beauty Opens a Storefront With Amazon
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
In-Game Beauty Experiences
e.l.f. Beauty and Roblox Partnered for a Virtual Kiosk
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Interactive Skincare Labs
Cetaphil Launched an Educational Pop-Up Experience in Downtown Toronto
In-Store Perfume Refill Stations
The Perfume Shop and L’Oréal Debuted a Multi-Brand Refill Setup
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Branded Low-Cost eCommerce Stores
Amazon Haul Offers Low-Cost Products to Attract Shoppers
Curated Neurobeauty Sets
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Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Digital Travel Retail Experiences
Clarins Debuted an Initiative at the Airport in Hainan, China
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Small-Format Department Stores
Macy’s Unveils Plan to Open Up to 30 Small-format Stores
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Luxury Skincare Concept Stores
First SK - II Concept Store Debuts in Malaysia
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Creativity-Centered Workshops
Gap's Workshop Initiative Empowers Local Makers in San Francisco
Kid-Friendly Beauty Events
Beauty Explorer Day Sparks Kids' Interest in the Beauty Industry
Beauty-Inspired Guided Tours
L’Oréal and the Louvre Teamed Up to Offer 'Of All Beauties'
Immersive Beauty Shopping Experiences
e.l.f. Cosmetics Launches a New Collaboration with Obsess
Lipstick Decorating Games
Redecor Players Can Now Use Revlon-Inspired Shades in Their Designs
Informative Skincare Initiatives
Dermstore's #HonorYourSkin Campaign Features Industry Experts
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Refreshed Retail Initiatives
Target is Improving its Customer Experience Journey in 2024
Holiday-Specific Beauty Pop-Ups
Beauty Pie is Launching a 'Beauty Pie Holiday Party' in Mayfair
Luxurious Lipstick Pop-Ups
Valentino Beauty will Host a Spike Valentino Pop-Up in NYC
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Retail Rage Rooms
Miista's Rage Room Invites NYC Customers to Destroy and Express Emotions
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Self-Care Festival Activations
Tree Hut Set Up a Remix Your Self-Care Experience at Lollapalooza
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Tactile Soap-Adorned London Shops
A New Aesop Outlet Features an Installation in London
Mix-and-Match Aroma Installations
The H&M Nolita Pop-Up Lets Guests Create NYC-Inspired Scents
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Beauty Recycling Programs
Shoppers Drug Mart Launches Recycling Program for Quo Beauty Cosmetics
Experiential Airline Stores
The Emirates World Travel Store Features Lounge Displays
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Workplace-Integrated Store Locations
IKEA Hosts Hej!Workshop Coworking Space in its Store
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Beauty Loyalty Programs
Sephora Plans to Introduce a New Customer Loyalty Program in the UK
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Surrealist Pink Pop-Ups
Hourglass Cosmetics is Hosting the Unreal Pop-Up Shop in NYC
Toronto Mall Beauty Expansions
Sephora's Grand Opening at the Well Offers Free Incentives
Intimate Cosmetics Events
Makeup by Mario will Host a Master Class in Toronto Courtesy of Sephora
Collaborative Cosmetic Concept Shops
Hourglass and Barneys New York Partnered for a Concept Store
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Science-Driven Skincare Shops
Estée Lauder's Skin Longevity Institute Offers Skin Analysis
Luxury Beauty Houses
Chanel Unveils First House of Beauty Destination in Paris
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Beauty Tech Initiatives
L’Oréal Brings Big Bang Beauty Teach Innovation Program to Northern Asia
Accessible Fashion Tours
The Walmart Style Tour Shares Personalized Color Analysis & Styling Tips
Skincare Tailgate Tours
The Bubble Skincare Tailgate Tour Brings Premium Formulas to Gen Z
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Refned Retail Boutiques
242 Mulberry in Soho Offers an An Eclectic Mix of Products
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Lifestyle Elegance Classes
MasterClass Presents Martha Stewart’s Class on Business and Lifestyle
3D Beauty Shopping Experiences
Benefit Cosmetics and Obsess Team Up on a 3D Shopping Experience
Vegan Beauty Pop-Ups
Kosmo will Debut its Collection of Velvety Lipstick Balms
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Virtual Fragrance Workshops
The Scentbird Academy Helps Fragrance Fans Purposefully Use Scents
Clean Makeup Initiatives
Sephora Canada will Host a Free Makeup Masterclass at The Bentway
Women's Literature-Inspired Skincare Stores
Aesop Boasts a Women's Literature Library
Same-Day Beauty Deliveries
Sally Beauty and Instacart Expanded Their Partnership with New Offers
Makeup-Inspired Sticker Series
Hitotoki and Smanim Create the Coffret Series for KING JIM
Exploratory Art Exhibits
The Saga of the Department Stores Exhibit Explores Shopping’s Evolution
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
Beauty-Incentive Programs
Sephora's Beauty at the Bentway Will Offer Free Beauty Samples
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Luxury Beauty Promotions
The Sephora Spring Savings Event Spotlights YSL Beauty Products
Philosophical Kyoto Retail Stores
The New Le Labo Store Opens in Kyoto's Machiya Location
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Student Skincare Packs
Lush's Curated and Custom Boxes Make Day and Night Skincare Accessible
Beauty Retailer Expansions
Too Faced Joins Amazon's Storefront to Sell Its Products
Black Women-Focused Haircare Pop-Ups
Gymshark Debuted the Twist N' Sets Pop-Up Salon in London
Corporate Inclusion Transformations
Walmart Leads Major Shift in Corporate Diversity Strategies
Exclusive Drugstore Collaborations
about-face beauty Expands into Canada with Shoppers Drug Mart
Retail-Exclusive Skincare Ranges
Skin + Me is Debuting an Exclusive Line at John Lewis and Boots
Affordable Luxury Cosmetics
Pretty Smart Delivers Luxury-Inspired Beauty Without the High Markup
Premium Indian Beauty Kiosks
Character Cosmetics Opens its New Lulu Mall Kiosk for Indian Shoppers
Music App Learning Courses
Spotify Courses Will Offer Video Based Learning Based on 4 Categories
In-App Educational Video Courses
Spotify Rolls Out Educational Videos in the UK Market
Beauty Retailing Expansions
Revolution Beauty Joins Amazon Distribution
Virtual Retail Solutions
Simbe's Store Intelligence™ Solutions Provide Results on a Global Scale
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Teacher Appreciation Giveaways
GIMME Beauty's Back-To-School Campaign Focuses on Teachers
Digitized Hair Consultations
Sally Beauty Debuts the Free Virtual Hair Coloring Consultations