There are a number of recruitment strategies that can be put in place in order to ensure that a company finds the right candidate for a job. These examples include some unusual tactics, but they are ones that will resonate with young professionals who are seeking employment on the job market.
In order to assess if early applicants will be a cultural fit for the company, there are apps like Good.co and platforms Saberr to help employers make informed decisions. While formal interviews can cause prospective employees to be tense and sometimes, not their best selves, they will likely feel much more at easy answering questions that begin with "Would you rather...?"
One of the best examples of a hyper-targeted recruitment strategy comes from the 180LA advertising agency, which set up Snapchat geofilters at competing agencies in another city as a way to poach candidates who are highly connected to the newest social media platforms.
20 Unique Recruitment Strategies
From Cultural Fit Algorithms to Agency Recruitment Geofilters:
Laura McQuarrie — May 12, 2016 — Tech
20
Vanishing Recruitment Campaigns
GrubHub is Looking for an New Summer Intern on Snapchat
19
Cultural Fit Apps
Good.co Provides Personality Quizzes to Determine Where You Should Work
18
Fast Food Hiring Initiatives
This Chain Hired Thousands of New Workers on Its National Hiring Day
17
Agency Recruitment Geofilters
180LA Used Select Snapchat Filters for Social Media Recruiting
16
Immersive Hiring Videos
BetterCloud is Using 360-Degree Video to Interact With Potential New Hires
15
Creepy Recruitment Campaigns
Interns Beware: Mother New York Has 'Donald' Watching You
14
Blind Audition-Inspired Interviews
GapJumpers Hopes to Solve the Diversity Problem in Tech
13
Story-Based Job Platforms
Recruitment Platform Sumry Takes a More Human Approach to Hiring
12
Mid-Mission Army Recruitment
Sweden is Utilizing Video Conferences to Inform Interested Candidates
11
Talent Management Platforms
Clustree Helps Human Resources with Internal Hiring Opportunities
10
Personality-Based Hiring Platforms
This Job-Matching Tool Relies on Personality Rather Than Skills
9
Data-Driven Job Boards
eHarmony Mimics Its Matchmaking Model to Pair Job Seekers and Employers
8
Reverse Recruitment Platforms
Rather Than Searching, Applicants on 'Hired' Get Job Offers
7
Social Media Brand Advocates
GrubHub Snapchat Inspires Content Sharing & Recruitment Opportunities
6
Anonymous Job Interviews
This Company Conceals the Identity of Each Job Candidate
5
Cultural Fit Algorithms
This Recruitment Platform Uses Personality Analysis to Predict Performance
4
Bias-Eliminating Hiring Platforms
Responsiblr Aims to Close the Pay Gap and Diversify Workplaces
3
Resilient Consumer Contests
Columbia Sportswear is Recruiting an 'Agent of Tough' in Canada
2
Diversity-Promoting Hiring Initiatives
This Site Encourages Greater Diversity in the Tech Industry
1
Bias-Eliminating Interviewing Platforms
This Tool Changes a Candidate's Voice to Eliminate Bias
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CakeResume Presents the What Cake R U? Quiz
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Branded AI-Generated Short Films
KFC Philippines Captures Attention with AI-Generated Films
AI-Powered Dating Advice Apps
The 'Pookie Tool' App Supports the Dating Needs of Gen Z
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
AI-Powered Dating Profile Pics
Tinder’s Photo Selector Uses AI to Simplify Photo Selection
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Dating App Coffeeshops
Bumble Partners with GoodNews for Le Café Bumble in Paris
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
AI Hiring Platforms
Chipotle is Introducing a System by Paradox to Streamline the Hiring Process
GenAI Thrifting Tools
ThredUp's AI-Powered Shopping Tools Support Unique, Sustainable Finds
Gen Z AI Campaigns
Lenovo Launches a New Campaign Called 'Meet Your Digital Self'
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Niche Search Engine Tools
Global Explorer Helps Users Discover and Dive Deeper into Topics
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
AI-Enhanced Digital Marketing Tools
Alison.ai Offers a Modern Solution for Marketing Professionals
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Fashion AI Platforms
AI Fashion Concierege App 'Aesthetic' Creates a Tailored Shopping Experience
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
AI-Powered Restaurant Recommendations
Google Maps Now Uses AI to Recommend New Food Places
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Pizza Box Resumes
Pizza Hut's "ResZAmes" Support Job Seekers During the September Surge
Resume-Ranking AI Scoring
CV Score Uses AI To Tailor Your Resume to a Job Listing
Rom-Com Dating App Campaigns
Tinder's It Starts With a Swipe Reimagines Meet Cutes
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
AI-Generated QSR Items
McDonald's India Asks Fans to Create its Signature Collection with AI
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Professional Social Media Games
LinkedIn Released Three Games to Build Connections on its Platform
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Job Hunting AI Tools
JobBuddy Streamlines The Application Process with AI
AI-Powered Management Tools
Zavvy Helps HR Teams with Talent Management and Development
AI-Powered Digital Employees
Product Genius Transforms How Small Businesses Connect with Customers
AI Hiring Assistants
The LinkedIn Hiring Assistant Takes on Time-Consuming Recruitment Tasks
Athlete-Specific Mental Fitness Initiatives
alphabeats Has Teamed Up with Nationsbest Football
AI Interview Simulators
Interview with AI Creates a Personalized Roadmap to Help Candidates
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Gen Z-Focused Video Campaigns
Astroyogi is Introducing a New Campaign that Aims to Attract Gen Z
Matchmaking Dating Apps
The 'Cheers' Dating App Incorporates Friend into the Experience
Game-Changing Staffing Platforms
Marketplace by Coach360 Addresses Staffing Shortages
Generative AI Interpreter Campaigns
Samsung's 'The Next Big Thing Is You' Highlights Translation
AI Hiring Assistants
Peer Simplifies Hiring by Automating Interviews, Emails, and Candidate Tasks
Style-Translating Music Apps
Groovify Transforms Looks into Music with Artificial Intelligence
AI Job Application Tools
Huntr AI Creates Resumes and Cover Letters in Minutes
Healthcare Staffing Mobile Apps
GHR Healthcare and Opus Match Have Introduced GHR Live!
Digital Map AI Enhancements
Google Maps Update Brings AI-Powered Exploration Tools
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
AI Advertising Tools
Deep Sync One Introduced a New Audience-Building Feature in Its Platform
Reassuring Job Search Tools
YANA Helps Job Seekers Feel Less Alone in Today's Job Market
Branded Citizen Naturalization Campaigns
Heinz Has Launched Reviews for Naturalization
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Retail Body Cam Initiatives
Pret a Manger Employees are Testing Out Body Cams for Personal Safety
Professional-Focused Dating Apps
Boardroom is a Dating App For Busy Professionals
Personality-Focused Dating Apps
The Bokay App Expands Its Services Across Canada
Pizza Box Resume Deliveries
Pizza Hut's ResZAmes Optimizes the September Surge of Job Opps
Gen Z Motivational Apps
The Etherea App is Driven by Motivators and Sustainable Actions
Fit-Finding Denim Apps
Goldie Helps Women Find Their Perfect Pair of Jeans
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Traveling Healthcare Professional Apps
Fusion Medical Staffing Addresses Challenges in the Field
Early-Stage Brand Programs
Fixer Advisory Group & Academia Cerebra Debut The Founders Program
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Mock AI Interviews
Mock Interviews by Talently.ai Helps People Prepare and Practice
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Localized Enterprise Programs
Unilever Introduced a Suppliers’ Recruitment Drive in Thailand
Resume-Optimizing AI Tools
ResumeOptimizerPro Can Tailor a Resume to a Job Posting in Seconds
Automated Job Applicant Platforms
The 'SuperApplicant' Platform Tailors Every Application
Geo-Targeting Store Advertisements
Tesco Recommends Ads Based on a Shopper's Location in a Store
AI Enhanced Job Searches
Jobright.AI is a co-pilot that helps you find, apply, and get the job
AI-Powered Optimized Work Structures
Microsoft Places Finds the Best Time to Go into the Office
College-Targeted Awareness Campaigns
PepsiCo Launched its 'Taste of Tomorrow' STEM Initiative
Personality-Packed Snack Filters
Jack Link's Created Bold "Flavor Filters" for Gen Z Job Seekers
Connective Travel Recommendations
LFG Curates 'Placelists' Acting as a "Spotify for Travel"
AI Job Application Reviewers
Job Seekers Can Upload Their Resume and Get a Score in Minutes
Cold Email Outreach Tools
Crevzo Helps with Cold Email Outreach by Offering Personalized Campaigns
Friend-Finding Dinners
Timeleft Fights Big-City Loneliness by Matching Strangers for Dinner
AI Interview Practice
Interviews Chat Provides Real-Time AI Assistance to Help Land Dream Jobs
AI Dating Profile Optimizers
FirstPic Helps Users Analyze How Successful Their Dating Profile Is
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
Authentic Dating Apps
Menta Social is a Dating App For People Looking for Real Connections
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Human-Tech AI Recruitment
Talentpair Combines AI Efficiency and Precision with a human touch
Geographic Guessing Games
CountryGuessr Tasks Players with Identifying a Country with a Photo
Company Culture-Enhancing Communication Tools
Motivosity Has Unveiled a New Feature Called Spaces
AI Recruitment Tools
TalentoTouch Enables Recruiters to Craft Highly Personalized Messages
Streamlined Job Application Tools
Flash Apply Saves Candidates Time and Energy
Effective Productivity Strategies
64Hacks Takes a Community-Driven Approach to Streamline Workflow
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
AI-Powered Profile Tools
Bumble is Using Artificial Intelligence to Help with its User Experience
AI Career Path Navigators
BridgePath Uses AI To Support Job Seekers on Their Next Steps
Travel-Friendly Location Scouting
LocationScout Helps Travelers Find the Most Beautiful Spots
AI-Driven Interview Preparation
InterviewMe Offers Personalized Feedback with AI Support
AI Dating Profile Feedback
Flurry AI Will Provide Insights on Your Dating Profile
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Career Platform AI Features
LinkedIn Introduces a Slew of AI-Powered Enhancements
Engaging Remote Work Solutions
Crewting Transforms Isolated Remote Workers into Teams
AI-Powered Local Recommendations
Epic Fusion Connects You to Your Ideal Local Spots Effortlessly
Curated Flight Deal Apps
The Going App Offers Expert and Personalized Travel Deals
Resume Analytic Tools
Resume Intelligent Analysis Provides Insights Into How Resumes are Perceived
AI-Enhanced Job Searching Apps
Simplify Leverages AI to Match Candidates with Suitable Positions
Network-Connecting AI Solutions
Village AI Connect with Your Network to Close Deals
Streamlined Job Searching Tools
Upply is an All-in-one Tool to Aid Candidates in the Job Search
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Content Retention Tools
Active Recall Helps You Retain Online Content with Tailored Summarizations
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Unified Candidate Sourcing
Talaryo Compiles French Candidate Profiles for Recruitment Access
Restaurant Discovery Websites
Find Me a Restaurant Will Help You Pick Where to Eat
AI-Generated Content Detectors
HireQuotient Has Unveiled Its Advanced AI Detector
Personalized AI Resumes
This Tool Assists Candidates by Offering Tailor-Made Resumes for Every Job
Ethical GenAI Tools
Brandtech Group's Bias Breaker Produces More Diverse and Inclusive Images
Pre-Launch B2B Startup Apps
Faindrr Focuses on Growth and Connections Between new Startup Founders
AI Interview Simulators
Code Coach Uses AI to Help Candidates Excel in Technical Interviews
Social Media Dating Profiles
LikeLike Scans Your Instagram to Find Romantic Matches
AI Workplace Recruiting
Recruit AI Offers a 24/7 Candidate Screen Service to Streamline Interviews
Friendship-Focused Job Applications
Kruidvat Offers an Innovative Job Application Process
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
AI Product Strategy
Squad AI Streamlines Product Strategy
Job Application Optimization
ApplyGoat Uses AI to Help with Streamlining Job Applications
Employee Recognition Tools
Teamlight Shines a Spotlight on Employees and Their Great Work
AI-Driven Job Recruiter Tools
OnlyJobs Can Write Job Descriptions and Sift Through Resumes
Diverse Job Connection Platform
FlexRem Caters to Hybrid, Remote, In-Office and More
Digital International Move Support
Country Out Helps People Get Organized Before a Big Move
HR Productivity Tools
Notion for People & Hiring Offers a Tailored Approach to HR and Hiring
Connective Student Grad Apps
DevGrads Offers a How-To Guide for Graduates Looking for High Pay
Analytic Candidate Recruitment Tools
Role.So Offers an Optimized Approach to Candidate Outreach
AI Recruitment-Enhancing Tools
The AI Skills-Based Query Builder Analyzes Job Titles
Streamlined Start-Up Job Searching
Startup Jobs by Binh Pham is a Community for Job Seekers
Efficient Job Outreach Solutions
Career Connect Helps Job Seekers Find Company Emails
Comprehensive Career Guidance
Placify Technologies Aims to be a Partner in One's Career Journey
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