Interns Beware: Mother New York Has 'Donald' Watching You
Laura McQuarrie — April 26, 2014 — Marketing
References: mothernewyork & creativecriminals
To announce its summer internship opportunities in just about the creepiest way possible, Mother New York is advising fresh-faced interns that 'Donald has viewed your profile.'
The video of the same name depicts just this, showing the beige turtleneck-wearing Donald lurking on social media sites in a very dark room. The vibe is kind almost serial killer-like, especially near the end when the ad points out how ironic it is that you're watching Donald and his eyes suddenly flick towards the camera.
To make the campaign even creepier, you may actually be stalked by the fake Director of Online Networking on LinkedIn, which is how Mother New York is hoping to catch the attention of some potential new applicants for a summer 2014 internship position.
The video of the same name depicts just this, showing the beige turtleneck-wearing Donald lurking on social media sites in a very dark room. The vibe is kind almost serial killer-like, especially near the end when the ad points out how ironic it is that you're watching Donald and his eyes suddenly flick towards the camera.
To make the campaign even creepier, you may actually be stalked by the fake Director of Online Networking on LinkedIn, which is how Mother New York is hoping to catch the attention of some potential new applicants for a summer 2014 internship position.
Trend Themes
1. Creepy Recruitment Campaigns - Disruptive innovation opportunity: Explore alternative and unconventional methods to attract talent, such as using shock value or dark humor in recruitment campaigns.
2. Social Media Stalking - Disruptive innovation opportunity: Develop new tools or platforms that allow companies to effectively monitor and engage with potential job applicants on social media platforms like LinkedIn.
3. Personalized Internship Experiences - Disruptive innovation opportunity: Create customized internship experiences that cater to the unique preferences and interests of individual interns, going beyond traditional roles and responsibilities.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Embrace unconventional and attention-grabbing advertising techniques to stand out in a crowded market and capture the interest of potential clients.
2. Recruitment and HR - Disruptive innovation opportunity: Leverage technology and analytics to develop more efficient and targeted recruitment strategies, optimizing the hiring process and improving candidate experiences.
3. Social Media Platforms - Disruptive innovation opportunity: Continuously enhance social media platforms to provide advanced features and functionalities that support businesses in their recruitment and talent acquisition efforts.
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