These frightful phobia features prey upon the fight-or-fight response that often comes from fear.
Whether it's scarevertising to give you a powerful incentive to buy a product or art that features common phobias to provoke emotion, it's clear that fear is the driving factor behind innovation in a number of industries.
Implications - A phobia is something that extends beyond simple fear and into a psychological inability to endure something. Some describe phobias as mental allergies, with those suffering from phobias experiencing an unexplainable anxiety to the thought of whatever they have the phobia of. The feature of common phobias in art or advertising will evoke a strong emotional reaction.
50 Frightful Phobia Features
48
Anti-Anorexia Art
Ivonne Thein's ‘Thirty-Two Kilos' Exhibit is Scary & Educative
47
Children's Nightmare Photography (UPDATE)
Scary Work by Joshua Hoffine
46
Sexy Surrealism
Miles Aldridge's Scary but Sensual Photography
45
Bloody Clown Photography
Tim Engle's 'Clowning Around' is Exactly Why I'm Scared of Clowns
44
Best Buy Fearful of People Dressed Like Its Employees
43
H1N1 Fashion
Cheeky Clothing Adds Humor to Fear of Swine Flu Symptoms
42
Murder As Art
Fearsome Illustrations by Angelo Di Marco
41
Laughable Phobias
Julia Icenogle Illustrates a Humorous Guide to Your Deepest Fears
40
Political Scarevertising
Actual Sarah Palin Quotes Frighten You Into Voting
39
Animal Feartography
Giacomo Brunelli's Pictures of Mild Animals With Wild Expressions
38
Scary Scenario Plushies
Upsetting and Macabre Children's Toys
37
Scary Staretography
Madisyn Ritland Has Eerie Eyes for Marie Claire Italia
36
Feartography
Tiago Ribeiro Recreates Common 'Phobias'
35
Semen Scarevertising
Doc Morris Ads Use Hitler & Bin Laden Sperm to Sell Condoms
34
Banned Scarevertising
Shocking NHS Video for Teen Pregnancy Banned from YouTube
33
Fearsome Bras
Freaky Boob Support at the Toronto Burlesque Festival
32
Funny Phobiads
Downy Softener Campaign: Your Clothes Are Not There
31
Brutal Advertising
Fear Net Twisted & Scary Ads
30
Maniacal Mannquins
Scary Store Displays for Creative Minds
29
Scared Straight Ads
Horror Night on Discovery Channel
28
Human Interaction Photography
Reno Ranger Captures ‘Love, Hate, Bigotry, Fear & Desire’
27
Mannequin Scarevertising
Fantastic Ads to Promote Sales by Harvey Nichols
26
Unfortunate Scarevertising
Condomi Condoms Frighten Potential Buyers
25
Viral Virus Scares
Conficker Computer Worm Expected to Wreak Havoc on April 1
24
Interactive Bombing Maps
Carlos Labs Scary Scenario Maps Lets You Test Virtual Weapons
23
Horror Movie Portals
MySpace Launches New Fear Channel for Scary Movie Fans
22
Black Magic Scarevertising
Hair Vitalizer Voodoo Doll
21
Superhuman Scarevertising
Freightliner Trucks Instill Fear in Superman and the Incredible Hulk
20
Interactive Apocalypse Scenarios
Slate's 'Choose Your Own Apocalypse' Reveals Common Fears
19
Pop Up Books For Adults 2
Book of Phobias
18
Circus Freaktograpy
An Eclectic Arrangment of Scary Performers in 'Traume'
17
Career Scarevertising
Jobsintown.de Barber's Cape
16
Scary Disney Footage
80 Years Later, This Retro Animation is Still Relevant
15
Teen Homophobia Awareness Films
"By The Way, I'm Gay"
14
Scary Listening Promos
BBC Radio Science Fiction Ad Scares You Into Listening
13
Fear-Based Facebook Groups
Viewers Terrified of Swedish Model in Apoliva Commercial
12
Cashing In On Homophobia
Girl Sues School Over Brokeback Screening
11
Science-Fiction Scarevertising
Sci-Fi Channel Campaign Mimics Vintage Movie Posters
10
Selling Suede With Murder
Killer Ad Scares Men From Buying Gifts
9
Kid Killing Commercials
The Pedestrian Council of Australia Uses Scare Tactics in New Ads
8
Overzealous PSAs
1979 Swine Flu PSA Evokes Laughter Instead of Fear
7
Virtually Conquer Your Fears
Play Away Your Phobia
6
Spoof Exercise Strategies
The Vinnie Jones Attack Cardio Workout Relies on Fear
5
Skin-Crawling Commercials
13th Street Channel Shows Off Its Scare Tactics
4
Fear-Mongering Movies
New 2012 Trailer Expands on Teaser & Fear of the End (UPDATE)
3
Monkey Suits to Scare Real Monkeys
Lucknow Railyway Security
2
Fear-Killing Flowers
Lavender Proven To Naturally Reduce Stress and Anxiety
1
Craigslist to Battle Phobias
Haunted House Seekers
Related Ideas
Sleek Minimal Sneaker Colorways
The Air Jordan 4 Fear Colorway is Set to Return
Mismatched Creature Feature Sneakers
The PUMA x Gremlins Collection Celebrates the Film Series
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
AI-Generated Art Challenges
The KFC x Fiiiiiingers Rewarded Fans for Creating Images with AI
Comedic Horror Cosmetics
The NYX x Beetlejuice Collab Shares Bold Colors for Fantastical Looks
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Halloween-Ready Animatronic Line-Ups
HalloweenCostumes.com Debuted Its 2024 Halloween Animatronics
Halloween-Inspired Pizza Menus
Pizza Hut Taiwan Introduces New Spooky Menu Items
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Novel Home Security Concepts
Swift Creatives Introduces 'Sculptural Surveillance'
Horror-Creature-Inspired Footwear Capsules
Reebok Unveiled a Universal Monsters Collection
Symbolic Jewelry Collections
Jane Win's 'PROTECT' Collection' is Full of Meaning
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Photosensitive Book Experiences
Fruittella's the Outside Book is a One-Of-A-Kind Campaign
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Panic Relief Bath Soaks
Flewd's Panic Crushing Bath Soak is Formulated to Reduce Physical Symptoms
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Spooky Candle Collections
Goose Creek Candle Company Taps Beetlejuice in Its New Capsule
Exclusive Spooky Sodas
Beetlejuice Beetlejuice Inspired a Limited-Edition Fanta Flavor
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Sensorial Horror-Inspired Hard Ciders
Angry Orchard Introduced its Hide & Shriek Prank Pack
Horror Media Creation Games
In 'Content Warning,' Players Aim to Create Viral Horror Videos
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Eerie Film-Based Deodorant Campaigns
Secret Deodorant Debuts a Beetlejuice Beetlejuice Commercial
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Globalized Spooky Destinations
Intrepid Travel Presents a Curated Selection of Spooky Adventures
Horror Film-Inspired Footwear
A New Collection of Horrific Crocs Celebrates Halloween Ahead
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Horror Film-Inspired Brick Sets
LEGO Releases LEGO(R) Ideas JAWS Set and Brick-Buster Mini-Film
Spooky Mashup Mayos
Heinz [Scarily] Good Monster Munch Mayo Features a Pickled Onion Flavor
Sickness Survival Kits
The Halls Man Cold Relief Kit Helps Sufferers Get Through Cold & Flu Season
Frightful Bodycare Collections
Beetlejuice Beetlejuice x Lush Shares Spooky Sensorial Care Staples
Horror-Inspired Holiday Capsules
HUGO x Tim Burton Debut The Nightmare Before Christmas Merch
Female-Focused Sneaker Collabs
The PF Flyers x Chillhouse Collab Has Prints Inspired by Press-Ons
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Chilling Filmic Scents
Heretic Parfum Nosferatu Celebrates the Release of Robert Eggers’ New Film
Horror-Themed Overnight Experiences
The Warner Bros Icons of Horror Sees Iconic Wax Figures
Humorous Pet Furniture Campaigns
IKEA Playfully Presents its UTSÅDD Collection in a Campaign
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Self-Esteem Promoting Plushies
Bigfoot Kin Teaches Children How to Love Themselves
Charming Christmas Advertisements
Sainsbury’s Christmas Ad 2024 Evokes Childhood Nostalgia
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
VR Physiotherapy Tools
A Team of UniSA Researchers Created Superhero Therapy for Pain Management
Spooky Back-to-School Footwear
Keds x Monster High Shares the Styles of Favorite Characters
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
Ukrainian Folktale-Inspired Fashion Collections
FROLOV Presents the Spring 2025 Collection
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Seasonal Character Mashup Cereals
Monsters Frightful Friends Cereal Has Four Flavors in One Box
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Spooky Slider Packaging
White Castle Unleashed Limited-Edition Halloween Retail Packaging
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Scream Queen Skincare Campaigns
philosophy and Sarah Michelle Gellar Partnered for a Retinol Ad
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Ethical Tea Branding
Typhoo Fear Free Tea Promotes its Mission to End Sexual Violence
Hangover-Fixing Pop-Ups
The Pho-Fix Shares Free Bowls of Pho and IV Drips
Spooky Treat-Inspired Calendars
Ferrero Unveils its 31 Days of Halloween Countdown Calendar
Oversized Winter Fashion Collections
Fear of God's American Symphony Collection Has Dropped
Ageism-Targeting Language Campaigns
Modern Age Has Launched the Aging Index
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Hidden Discrimination Books
'Throwaway Comments' Fights Microaggressions in the Workplace
Paranormal Cartoon Apparel
JOURNAL STANDARD and Ghostbusters Release a Vintage Apparel Capsule
Faceless Mother Campaigns
Peanut's Invisible Mothers Visualizes the Solitude Women Experience
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Jamaican Folklore-Inspired Fall Fashion
Nicholas Daley Unveils the Anasi Rhythm Capsule for FW24
Quickly Accessible Health Information
YouTube's Announced First Aid Information Shelves
Living Condition Awareness Dollhouses
IKEA's UNWELCOME HOME Doll House Brings Awareness
Life Lesson Animated Cartoons
Gary Vaynerchuk Launches the VeeFriends Cartoon Series
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Haunted Marshmallow Cereals
Chocolate Lucky Charms Limited Edition Haunted Features Spooky Shapes
Unsettling Mystery Action Games
Blumhouse Games' 'Fear the Spotlight' is an Engaging Eerie Story
Flying Umbrella Prototypes
This Hands-Free Device Hovers Above You to Protect From the Rain
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Year-Round Horror-Inspired Experiences
Universal Horror Unleashed Will Open in as Vegas in 2025
Cult Movies-Inspired Graphic Streetwear
Place+Faces Presents the Film Club Collection
Horror Fighting Game Characters
Warner Bros' MultiVersus is Back with Jason Voorhees
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AI-Based Experiential Campaigns
#KnowtheSigns Uses AI to Raise Awareness on World Diabetes Day
Villainous Comic Character Makeup
The Revolution Beauty x DC Super-Villains Collection is Playful
Allergy-Friendly Retailer Campaigns
FARE and CVS Pharmacy Partnered for the Teal Pumpkin Project
Fan-Fueled Skincare Campaigns
'Peculiar Behavior' Shows the Wild Passion of the e.l.f. Community
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Horror-Themed QSR Short Films
The Jack In The Box 'Feeding Time' Short Film Offers Free Food
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Problem-Based Website Ideas
Painkiller Ideas Offers a Database of Real Consumer Problems
Prescriptive Mental Health Posters
Parkrun Encourages Movement on World Mental Health Day
Visual Payment Apps
Vizme Turns the Experience of Sending or Spending Money Into Stories
Children's Wearable Blankets
Super Blanky Encourages Adventure and Positivity
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Extreme No-Excuse Fitness Apps
Workout Nightmare Blocks Websites Until the Workout is Finished
Generative AI Historical Art
Google Presents the Art Selfie 2 Feature Fusing Art and Selfies
Gruesome Horror Film Soaps
The Terrifier Blood & Bubbles Soap is Officially Licensed
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Destigmatizing Migraine Campaigns
Shades for Migraine is a Campaign that Addresses Preconceptions
Fan Scream Symphonies
FX's Symphony of Screams Captures Real Screams to Promote Grotesquerie
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Comforting QSR Menu Promotions
Popeyes Sunday Scaries Menu Supports Students and Professionals
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Mosquito Safety Campaigns
Mosquito Joe Launches the Beat the Bloodsuckers Campaign
Children's Illustrated Book Campaigns
The 'One in 100' Initiative Spotlights the Medically Complex
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Minimal Fall-Ready Luxe Streetwear
Fear of God Presents its Latest Capsule for Fall 2023
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space
Monster-Detailed Custom Meal Boxes
McDonald's Brings Back the Boo Buckets for Halloween
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing