These frightful phobia features prey upon the fight-or-fight response that often comes from fear.
Whether it's scarevertising to give you a powerful incentive to buy a product or art that features common phobias to provoke emotion, it's clear that fear is the driving factor behind innovation in a number of industries.
Implications - A phobia is something that extends beyond simple fear and into a psychological inability to endure something. Some describe phobias as mental allergies, with those suffering from phobias experiencing an unexplainable anxiety to the thought of whatever they have the phobia of. The feature of common phobias in art or advertising will evoke a strong emotional reaction.
50 Frightful Phobia Features

48
Anti-Anorexia Art
Ivonne Thein's ‘Thirty-Two Kilos' Exhibit is Scary & Educative

47
Children's Nightmare Photography (UPDATE)
Scary Work by Joshua Hoffine

46
Sexy Surrealism
Miles Aldridge's Scary but Sensual Photography
45
Bloody Clown Photography
Tim Engle's 'Clowning Around' is Exactly Why I'm Scared of Clowns
44
Best Buy Fearful of People Dressed Like Its Employees
43
H1N1 Fashion
Cheeky Clothing Adds Humor to Fear of Swine Flu Symptoms
42
Murder As Art
Fearsome Illustrations by Angelo Di Marco
41
Laughable Phobias
Julia Icenogle Illustrates a Humorous Guide to Your Deepest Fears
40
Political Scarevertising
Actual Sarah Palin Quotes Frighten You Into Voting
39
Animal Feartography
Giacomo Brunelli's Pictures of Mild Animals With Wild Expressions
38
Scary Scenario Plushies
Upsetting and Macabre Children's Toys
37
Scary Staretography
Madisyn Ritland Has Eerie Eyes for Marie Claire Italia
36
Feartography
Tiago Ribeiro Recreates Common 'Phobias'
35
Semen Scarevertising
Doc Morris Ads Use Hitler & Bin Laden Sperm to Sell Condoms
34
Banned Scarevertising
Shocking NHS Video for Teen Pregnancy Banned from YouTube
33
Fearsome Bras
Freaky Boob Support at the Toronto Burlesque Festival
32
Funny Phobiads
Downy Softener Campaign: Your Clothes Are Not There
31
Brutal Advertising
Fear Net Twisted & Scary Ads
30
Maniacal Mannquins
Scary Store Displays for Creative Minds
29
Scared Straight Ads
Horror Night on Discovery Channel
28
Human Interaction Photography
Reno Ranger Captures ‘Love, Hate, Bigotry, Fear & Desire’
27
Mannequin Scarevertising
Fantastic Ads to Promote Sales by Harvey Nichols
26
Unfortunate Scarevertising
Condomi Condoms Frighten Potential Buyers
25
Viral Virus Scares
Conficker Computer Worm Expected to Wreak Havoc on April 1
24
Interactive Bombing Maps
Carlos Labs Scary Scenario Maps Lets You Test Virtual Weapons
23
Horror Movie Portals
MySpace Launches New Fear Channel for Scary Movie Fans
22
Black Magic Scarevertising
Hair Vitalizer Voodoo Doll
21
Superhuman Scarevertising
Freightliner Trucks Instill Fear in Superman and the Incredible Hulk
20
Interactive Apocalypse Scenarios
Slate's 'Choose Your Own Apocalypse' Reveals Common Fears
19
Pop Up Books For Adults 2
Book of Phobias
18
Circus Freaktograpy
An Eclectic Arrangment of Scary Performers in 'Traume'
17
Career Scarevertising
Jobsintown.de Barber's Cape
16
Scary Disney Footage
80 Years Later, This Retro Animation is Still Relevant
15
Teen Homophobia Awareness Films
"By The Way, I'm Gay"
14
Scary Listening Promos
BBC Radio Science Fiction Ad Scares You Into Listening
13
Fear-Based Facebook Groups
Viewers Terrified of Swedish Model in Apoliva Commercial
12
Cashing In On Homophobia
Girl Sues School Over Brokeback Screening
11
Science-Fiction Scarevertising
Sci-Fi Channel Campaign Mimics Vintage Movie Posters
10
Selling Suede With Murder
Killer Ad Scares Men From Buying Gifts
9
Kid Killing Commercials
The Pedestrian Council of Australia Uses Scare Tactics in New Ads
8
Overzealous PSAs
1979 Swine Flu PSA Evokes Laughter Instead of Fear
7
Virtually Conquer Your Fears
Play Away Your Phobia
6
Spoof Exercise Strategies
The Vinnie Jones Attack Cardio Workout Relies on Fear
5
Skin-Crawling Commercials
13th Street Channel Shows Off Its Scare Tactics
4
Fear-Mongering Movies
New 2012 Trailer Expands on Teaser & Fear of the End (UPDATE)
3
Monkey Suits to Scare Real Monkeys
Lucknow Railyway Security
2
Fear-Killing Flowers
Lavender Proven To Naturally Reduce Stress and Anxiety
1
Craigslist to Battle Phobias
Haunted House Seekers
Related Ideas
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
AI-Generated Art Challenges
The KFC x Fiiiiiingers Rewarded Fans for Creating Images with AI
Halloween-Ready Animatronic Line-Ups
HalloweenCostumes.com Debuted Its 2024 Halloween Animatronics
Halloween-Inspired Pizza Menus
Pizza Hut Taiwan Introduces New Spooky Menu Items
Collectible Historical Figurines
PIX! is Dropping Designs Inspired by Icons in Art, Music & More
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Creative Online Social Networks
BuzzFeed Introduces the New BF Island Social Network
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Sci-Fi Thriller Insurance Ads
State Farm's Severance-Inspired Car Insurance Ad Speaks to Gen Z & X
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Humorous Fun-Forward Ads
Six Flags Rolls Out Its 'Funsultant' Campaign to Prove Fun Is Serious
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Horror-Creature-Inspired Footwear Capsules
Reebok Unveiled a Universal Monsters Collection
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
Photosensitive Book Experiences
Fruittella's the Outside Book is a One-Of-A-Kind Campaign
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Illustrative Tech Accessories
CASETiFY Celebrates Richard Scarry's Playful Work
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Charming Christmas Advertisements
Sainsbury’s Christmas Ad 2024 Evokes Childhood Nostalgia
Panic Relief Bath Soaks
Flewd's Panic Crushing Bath Soak is Formulated to Reduce Physical Symptoms
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Quirky Spoof Collectibles
Anaheim Ducks Drop a Hilarious Collectible Ad Promoting 'Fight Teeth'
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Spooky Candle Collections
Goose Creek Candle Company Taps Beetlejuice in Its New Capsule
Exclusive Spooky Sodas
Beetlejuice Beetlejuice Inspired a Limited-Edition Fanta Flavor
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Sensorial Horror-Inspired Hard Ciders
Angry Orchard Introduced its Hide & Shriek Prank Pack
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
New Years Specific Campaigns
Dove’s Unready for Anything Campaign Celebrates End-of-Night Rituals
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Horror Manga-Inspired Graphic Tees
UNIQLO and Junji Ito Join on a Special Collection of T-Shirts
Smile-Focused Running Campaigns
Goody's® Pain Relief Debuts Positivity-Focused Smile 20 Campaign
Eerie Film-Based Deodorant Campaigns
Secret Deodorant Debuts a Beetlejuice Beetlejuice Commercial
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Football Fan-Addressing Soda Commercials
Pepsi's Launches the Football Always Wins Campaign
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Globalized Spooky Destinations
Intrepid Travel Presents a Curated Selection of Spooky Adventures
Horror Film-Inspired Footwear
A New Collection of Horrific Crocs Celebrates Halloween Ahead
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Spooky Mashup Mayos
Heinz [Scarily] Good Monster Munch Mayo Features a Pickled Onion Flavor
Horror Film-Inspired Brick Sets
LEGO Releases LEGO(R) Ideas JAWS Set and Brick-Buster Mini-Film
Sickness Survival Kits
The Halls Man Cold Relief Kit Helps Sufferers Get Through Cold & Flu Season
Horror-Inspired Holiday Capsules
HUGO x Tim Burton Debut The Nightmare Before Christmas Merch
Frightful Bodycare Collections
Beetlejuice Beetlejuice x Lush Shares Spooky Sensorial Care Staples
Educational Valentine's Campaigns
No More’s 'Language of Love' Campaign Exposes Coercive Control
Cake-Themed Commercials
KFC Thailand’s Birthday Ad Turns the World Into Cake
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Gun Violence Prevention Films
Sandy Hook Promise Turns a Childhood Symbol Into a Call for Action
Global Runner-Inspired Campaigns
PUMA Introduced its 'Go Wild' Campaign
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
Fight-Themed Whiskey Campaigns
This Bear Fight Whiskey Ad Stars Gabriel Macht
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Anxiety Relief Plush Toys
The Worry Monster Teaches Kids to Express Their Feelings
Sleep Poverty Awareness Campaigns
Ikea Canada Introduces the Sleepless Lamp Calmpaign
Surreal Eyewear Collections
Schiaparelli's Fetish Sunglasses Capsule Represents a Bold Evolution
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Fun-Centered Social Platforms
BuzzFeed Island Makes Internet Experiences Joyful & Quirky Again
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Ukrainian Folktale-Inspired Fashion Collections
FROLOV Presents the Spring 2025 Collection
Banshee-Inspired Fashion Collections
McQueen’s Spring 2025 Ad Campaign Embraces Irish Folklore
Greyscale Leather Speckled Sneakers
Nike Introduces a New Air Jordan 4 in a Fear Colorway
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Seasonal Character Mashup Cereals
Monsters Frightful Friends Cereal Has Four Flavors in One Box
Spooky Slider Packaging
White Castle Unleashed Limited-Edition Halloween Retail Packaging
Scream Queen Skincare Campaigns
philosophy and Sarah Michelle Gellar Partnered for a Retinol Ad
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Ethical Tea Branding
Typhoo Fear Free Tea Promotes its Mission to End Sexual Violence
Spooky Treat-Inspired Calendars
Ferrero Unveils its 31 Days of Halloween Countdown Calendar
Comedic Sci-Fi Sneakers
The FUN Ghostbusters Sneakers Pay Homage to the Revived Franchise
Ageism-Targeting Language Campaigns
Modern Age Has Launched the Aging Index
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Paranormal Cartoon Apparel
JOURNAL STANDARD and Ghostbusters Release a Vintage Apparel Capsule
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Purpose-Driven Brand Storytelling Platforms
Hellonation Has Debuted Its Edvertising Model
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Living Condition Awareness Dollhouses
IKEA's UNWELCOME HOME Doll House Brings Awareness
Viral Face Generators
CrazyFace Generates Fun, Viral YouTube Faces from a User's Photos
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Life Lesson Animated Cartoons
Gary Vaynerchuk Launches the VeeFriends Cartoon Series
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Unsettling Mystery Action Games
Blumhouse Games' 'Fear the Spotlight' is an Engaging Eerie Story
Horror Fighting Game Characters
Warner Bros' MultiVersus is Back with Jason Voorhees
Year-Round Horror-Inspired Experiences
Universal Horror Unleashed Will Open in as Vegas in 2025
Sci-Fi-Inspired Kitchenware Commercials
HexClad Has Announced Its First Super Bowl Commercial
Allergy-Friendly Retailer Campaigns
FARE and CVS Pharmacy Partnered for the Teal Pumpkin Project
Fan-Fueled Skincare Campaigns
'Peculiar Behavior' Shows the Wild Passion of the e.l.f. Community
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Elevated Sports Team Merch
Fear of God Partnership Brings Elevated Style to the NBA and WNBA
Spooky Single-Ingredient Treats
GivePet Created Its First Freeze-Dried Halloween-Themed Cat Treats
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Household Expense Ads
BBDO Bangkok Launches 'Don’t Lose What AI Can Save' for Samsung
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Prescriptive Mental Health Posters
Parkrun Encourages Movement on World Mental Health Day
Charming Creepy Collectibles
Deddy Bears Unbox from Coffins with Autopsy Reports
Children's Wearable Blankets
Super Blanky Encourages Adventure and Positivity
Stigma-Addressing Diabetes Shorts
Abbott Has Released a New Short Film — Above the Bias
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Extreme No-Excuse Fitness Apps
Workout Nightmare Blocks Websites Until the Workout is Finished
Emotional Short Films
Johnson & Johnson’s New Emotional Film Sheds Light on Severe Depression
Nostalgic Film-Inspired Puzzle Sets
Pester78 Creates the Monster's Inc-Inspired Set of Boo's Door
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Destigmatizing Migraine Campaigns
Shades for Migraine is a Campaign that Addresses Preconceptions
Fan Scream Symphonies
FX's Symphony of Screams Captures Real Screams to Promote Grotesquerie
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Comforting QSR Menu Promotions
Popeyes Sunday Scaries Menu Supports Students and Professionals
Food Allergy Awareness Campaigns
Fare's PSA is Backed by NFL Player Jason McCourty & His Daughter
Daily Scary Stories
'Scare Me' Offers Fresh, Thrilling Stories Daily To Reignite Reading
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Lead Protection Tools
Spider Labs Has Introduced Fake Lead Protection
Children's Illustrated Book Campaigns
The 'One in 100' Initiative Spotlights the Medically Complex
Mosquito Safety Campaigns
Mosquito Joe Launches the Beat the Bloodsuckers Campaign
Book-Themed Plush Collectibles
Punchkins’ Book Plushies Celebrate a Love of Reading
Travel Scam Awareness
'No Scam' Helps Recognize and Prevent Common Travel Scams
Humorous Losers-Focused Campaigns
Miller Lite Introduces the League Losers Billboards
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space
Monster-Detailed Custom Meal Boxes
McDonald's Brings Back the Boo Buckets for Halloween