No More’s 'Language of Love' Campaign Exposes Coercive Control
Georgia Wray Norsten — February 14, 2025 — Social Good
References: thedrum
The 'Language of Love' campaign by No More and MullenLowe UK is turning the spotlight on coercive language in abusive relationships this Valentine’s Day. While the holiday is often associated with romantic gestures and declarations of love, this initiative highlights how words can also be used as a tool for control, manipulation, and fear.
At the heart of the campaign is a series of seemingly sweet Valentine’s cards featuring messages like 'I love you to death' and 'You’re mine' -- phrases that may seem affectionate but can carry a chilling undertone in toxic relationships. To further amplify the message, the campaign includes a short film, where a voice note reveals increasingly controlling behavior, culminating in the phrase 'You belong to me.'
With social media activations and outdoor posters, Language of Love raises awareness about coercive control and emotional abuse, encouraging those affected to recognize the signs and seek support.
Image Credit: The Drum
At the heart of the campaign is a series of seemingly sweet Valentine’s cards featuring messages like 'I love you to death' and 'You’re mine' -- phrases that may seem affectionate but can carry a chilling undertone in toxic relationships. To further amplify the message, the campaign includes a short film, where a voice note reveals increasingly controlling behavior, culminating in the phrase 'You belong to me.'
With social media activations and outdoor posters, Language of Love raises awareness about coercive control and emotional abuse, encouraging those affected to recognize the signs and seek support.
Image Credit: The Drum
Trend Themes
1. Awareness-driven Campaigns - Campaigns that unveil underlying issues in societal norms, such as coercive control, hold the potential to disrupt traditional romantic narratives by encouraging critical awareness and dialogue.
2. Emotional Abuse Education - Educating the public on the signs and impact of emotional abuse creates a shift toward preventative measures and early interventions in relationships.
3. Social Media Activism - Leveraging platforms for activism can transform social media into a powerful tool for raising awareness and triggering societal change concerning sensitive issues.
Industry Implications
1. Non-profit Organizations - Organizations in the non-profit sector can drive impactful societal change by developing innovative campaigns that challenge existing social norms and behaviors.
2. Digital Marketing - Digital marketing agencies that specialize in socially responsible campaigns can create meaningful content that resonates emotionally and prompts public engagement.
3. Film and Media Production - Producing emotionally charged visual content that highlights critical issues like coercive control offers an opportunity to influence public opinion and support social movements.
8.7
Score
Popularity
Activity
Freshness
