Fashion Spy — May 3, 2006 — Unique
References: improveverywhere & adrants
Improv Everywhere is a group that specializes in the organization of publicity stunts. Their motto: "We cause scenes". Their latest event was to storm Best Buy dressed like employees.
Note the instructions from the website:
1) Blue Polo Shirt. Short sleeved. Any brand. Preferably with no logo. As Close to Royal Blue as possible. As close to this exact shirt as possible.
2) Khaki Pants. Any shade of khaki is fine. No shorts.
3) Belt. Any belt is fine.
Other Instructions:
-If possible, please wear black shoes. This is not required, but please wear them if you have them.
-You must also bring a NEWSPAPER (Any newspaper is fine--just grab a free one on the street.)
-If possible, do not bring a backpack or any type of bag. This is not a huge deal, but it will work better without bags.
Note the instructions from the website:
1) Blue Polo Shirt. Short sleeved. Any brand. Preferably with no logo. As Close to Royal Blue as possible. As close to this exact shirt as possible.
2) Khaki Pants. Any shade of khaki is fine. No shorts.
3) Belt. Any belt is fine.
Other Instructions:
-If possible, please wear black shoes. This is not required, but please wear them if you have them.
-You must also bring a NEWSPAPER (Any newspaper is fine--just grab a free one on the street.)
-If possible, do not bring a backpack or any type of bag. This is not a huge deal, but it will work better without bags.
Trend Themes
1. Publicity Stunts - There is an opportunity for businesses to use organized publicity stunts to create buzz and generate attention for their brand.
2. Employee Impersonation - Businesses can explore the concept of employee impersonation as a disruptive marketing strategy to engage with customers in a unique and unexpected way.
3. Unconventional Dress Codes - There is a trend towards unconventional dress codes that can be used as a tool for creating a distinct brand identity.
Industry Implications
1. Retail - Retail companies can leverage publicity stunts and unconventional dress codes to stand out in a competitive market and attract customers.
2. Marketing and Advertising - The marketing and advertising industry can capitalize on the concept of employee impersonation to create memorable campaigns and raise brand awareness.
3. Event Management - Event management companies can incorporate the element of employee impersonation into their strategies to create buzzworthy events that leave a lasting impression on attendees.
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