The Vinnie Jones Attack Cardio Workout Relies on Fear
Tisah Tucknott — June 19, 2009 — Pop Culture
References: funnyordie
The Vinnie Jones Attack Cardio Workout strategy relies on the fear of being attacked by a raging English man.
Vinnie Jones guarantees that chasing people down like a fat tub of lard will burn calories. This video is a hilarious spoof of workout strategies, and gets the message across that nothing makes you lose weight like fear.
Implications - Spoof videos are becoming their own recognized subsection of comedy within today's digitized society. As another example of the power of viral videos and social media, parody and mock videos are surprisingly popular with today's consumer, regardless of how silly the content. Companies can capitalize on this by making their own viral video at virtually no cost.
Vinnie Jones guarantees that chasing people down like a fat tub of lard will burn calories. This video is a hilarious spoof of workout strategies, and gets the message across that nothing makes you lose weight like fear.
Implications - Spoof videos are becoming their own recognized subsection of comedy within today's digitized society. As another example of the power of viral videos and social media, parody and mock videos are surprisingly popular with today's consumer, regardless of how silly the content. Companies can capitalize on this by making their own viral video at virtually no cost.
Trend Themes
1. Spoof Fitness Videos - Creating viral spoof fitness videos can be a low-cost way to engage consumers and capitalize on the popularity of this content format.
2. Fear-based Fitness Strategies - Developing fitness programs designed to elicit fear, challenge participants, or take them out of their comfort zone may be a disruptive innovation opportunity for businesses in the fitness industry.
3. Humorous Marketing Tactics - Using humor and parody in marketing campaigns can be an effective way to capture consumers' attention and differentiate your brand from competitors.
Industry Implications
1. Fitness - Fitness companies can experiment with fear-based strategies to engage customers and stay competitive in a crowded market.
2. Entertainment - Brands in the entertainment industry can create spoof videos as a way to market their products or services and engage their audience.
3. Advertising - Advertising agencies can harness the power of humor and parody to create viral marketing campaigns for their clients.
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