Party marketing is an excellent way to tap into the interests of a certain group.
Linking a product to an activity, scenario or concept that is bigger than itself is an insanely good marketing technique. For instance, diamonds have become symbols of love, and are now considered the go-to rock for engagement rings. Similarly, other companies can associate their products with something that, like love, will forge a strong emotional attachment with consumers -- especially something that will stand the test of time.
Connecting a product with the feel-good atmosphere of a party is a smart move. Parties happen often, and if a company incorporates a product into that ritual, their product stands a chance of, like the diamond engagement ring, becoming a staple item.
13 Party Marketing Examples
From Staged Beer Party Ads to Virtual Masquerade Experiences:
Vasiliki Marapas — Nov 26, 2014 — Marketing
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Pee-Powered Party Campaigns
The 'Electric Pee' Campaign Transformed Urine into Music
15
Glow-in-the-Dark Lager Labels
The Interactive Heineken Beer Bottle Illuminates When People Cheers
14
Immersive Beer Campaigns
Heineken's 'The Guest of Honor' Production is Designed to Go Viral
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Adventurous Beer Drinker Ads
The 2014 Bud Light Super Bowl Ad is Full of Celebs and Surprises
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Sporty Street Parties
The Pepsi Hyped for Halftime Show Pumped Up a Small City
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Dynamic UV Passports
The Canadian Passports Get Exciting When Exposed to Ultraviolet Light
10
Secretive Party Campaigns
Jagermeister's Undercover Games Used Snapchat to Reveal a Secret Party
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People-Multiplying Pranks
Coca-Cola Zero Pumps Up the Volume and Numbers at Small Events
8
Staged Beer Party Ads
This Bud Light Commercial Provides a Taste of Its 2014 Super Bowl Ad
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Sneaky Beer Party Invitations
Marco van Houwelingen Subtly Advertises the Holland Heineken House
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Man-Made Sunrise Commercials
Heineken Brings the Sun to Singapore at the Annual Zoukout Festival
5
Social Experiment Alcohol Ads
'Project Open-Minded' by Somersby Cider Tactically Gets Men Dancing
4
Parent-Approved Cola Parties
This Pepsi Super Bowl Commercial Shows a Pepsi-Fueled House Party
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Nocturnal Drink Commercials
This Skol Beats Ad Touts the Drink as One for Creatures of the Night
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Virtual Masquerade Experiences
Dos Equis' Interactive Adventure Takes You Through a Virtual Party
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Party Planning Contests
Dixie Tracked Down the Best Host for Its Ultra Moments Party Contest
Related Ideas
Fantasy Energy Drink Activations
Monster Energy Ultra Taps Pinky for a New Brand Activation
Customizable Shoe Decorating Events
adidas Hosts a DIY 'Style Your Toe' Pop-Up Event in Hong Kong
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Beer-Branded Music Sharing Devices
The Conceptual 'Hei-Five' Connects Strangers Over Music
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Versatile Hot Honey Campaigns
Mike's Hot Honey Launches the 'You'll Love It with Mike's' Campaign
Customizable Retail Experiences
M&M'S® Debuts New Personalized Offerings to Delight Consumers
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Passion-Themed Anniversary Ads
Pepsi Celebrates Its 90th Birthday in Canada with a Quebec Event
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Candy-Supported Movie Events
M&M's® Partners with Outdoor Summer Movie Events in Canada
Music Ticketing Campaigns
Coors Light Introduces 'Fix Tixflation' for Music Entertainment
Outdoor Fitness Parties
HUAWEI Hosted its 'Light Up Your Rings' Campaign with Pamela Reif
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Curated Live Fashion Resale
Poshmark Launches Posh Party LIVE as a New Virtual Shopping Experience
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Festive Bridal Accessory Lines
Funky Junque Embraces the Most Exciting Parts of Wedding Planning
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Spooky Slider Packaging
White Castle Unleashed Limited-Edition Halloween Retail Packaging
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Co-Branded Beer Cases
Laker Beer is Offering Piller's Discounts in CPG Beer Cases
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Global Scotch Whisky Campaigns
DEWAR'S Debuts its 'Here's to the Story' Campaign
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Co-Branded Conversation Cards
Baileys Chocolate Liqueur & The Skin Deep Created Connection Cards
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
AI Party Planning Assistants
PartyKit Ensures The Little Details are Taken Care of
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Festive Vodka Campaigns
Patrick Schwarzenegger is Ketel One's First-Ever Spirit Advisor
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Miami-Themed Anniversary Celebrations
Alchemysts Inc. Recently Marked Its Five-Year Milestone
Collaborative Curated Party Guides
Total Wine & More Partners with Alix Klineman
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Social Connection Campaigns
Beavertown Brewery's Is This Seat Taken? Campaign Unites Strangers
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Co-Creating Consumer Communities
The Sam's Club Member’s Mark Community Provides Valuable Feedback
Spy-Themed Spirit Campaigns
Lobos 1707 Tequila & Mezcal Taps Lebron James and Victoria Justice
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Interactive Image Mapping
Image Mapping Lets Businesses Create Designs Seamlessly
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Relationship-Strengthening Dating Ideas
Perfect Dates is an App Inspiring Stronger Bonds
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Meaningful Connection Platforms
Livebeam Wants to Connect Like-minded People in an Online Space
Parent-Honoring Olympic Campaigns
Molson'a Campaign Honors the Parents of Team Canada Athletes
Cannabis-Friendly Pizza Promotions
&pizza Introduced a Series of Themed Deals for 4/20
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Private Label Product Promotions
This Target Game Day Promotion is Shawn Johnson-Approved
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Cheese-Themed Entertaining Guides
'That Cheese Plate Wants to Party' Inspires Tasty Creations
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
AI Birthday Party Invites
Teddy Party Helps Parents Send Invites to Their Kid's Birthday
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Brand Identity Generators
The Branding Archetypes Generator Helps You Refine Your Brand
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Musician-Connecting Platforms
BandMatch Helps People Discover Nearby Musicians to Create Bands
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
Self-Service Event Promotions
Industry Dive Adds Self-Service Offerings to Include Event Promotion
Corporate Team Building Parties
It's Game Night Revolutionizes Corporate Team Building in Toronto
Route-to-Market Beverage Brands
TOPIKOS is a New Canadian-Owned Spirit and Beverage Company
Cost-Effective AI Marketers
AI Marketer Elsa Can Craft Strategies, Curate Emails, and More
Unique Urban Event Hires
London is Renting Tube Stations, Cable Cars, and Piers for Private Hire
Experiential Workplace Rewards
Bondly Has Over 300 Experiences for Employers to Reward the Team
Community Cohesion-Promoting Grocery Campaigns
EDEKA Provides Insights of Neighborhood Relations
Viral Baby Hotel Partnerships
The Four Seasons Hotel Partners a Viral Baby for a Weekend