This Pepsi Super Bowl Commercial Shows a Pepsi-Fueled House Party
Jonathon Brown — January 30, 2013 — Life-Stages
This Pepsi Super Bowl commercial is nothing but a rockin’ good time until Brandon’s parents walk in.
The scene is set in a massive house party that is completely out of control. The house is full of teenagers with ceiling-high soap suds coming from the bathroom and even a kid duct-taped to the ceiling. Just when it looks like a great time, Brandon’s parents walk in and seem like they’re going to bust up the party. Instead, they’re seduced by Pepsi NEXT, which Brandon tells them has real cola taste, but 60% less sugar.
Pepsi NEXT is the company's latest move towards trying to satisfy an increasingly health-conscious consumer base to keep drinking its product. This commercial also aims at a broad demographic by showing both teenagers and adults drinking the same beverage.
The scene is set in a massive house party that is completely out of control. The house is full of teenagers with ceiling-high soap suds coming from the bathroom and even a kid duct-taped to the ceiling. Just when it looks like a great time, Brandon’s parents walk in and seem like they’re going to bust up the party. Instead, they’re seduced by Pepsi NEXT, which Brandon tells them has real cola taste, but 60% less sugar.
Pepsi NEXT is the company's latest move towards trying to satisfy an increasingly health-conscious consumer base to keep drinking its product. This commercial also aims at a broad demographic by showing both teenagers and adults drinking the same beverage.
Trend Themes
1. Health-conscious Beverages - Pepsi's focus on a low-sugar cola drink highlights opportunities for new health-conscious beverages.
2. Generational Marketing - Pepsi's commercial shows that demographic inclusion can be a disruptive innovation opportunity for generational marketing.
3. Intergenerational Consumerism - Pepsi's ad highlights the potential of intergenerational consumerism where the same product can appeal to both teens and adults.
Industry Implications
1. Beverage Industry - The focus on low-sugar, health-conscious beverages presents an opportunity for innovation in the beverage industry.
2. Marketing Industry - Generational marketing can be a valuable disruptive innovation opportunity for the marketing industry.
3. Consumer Goods Industry - The potential for intergenerational consumerism presents an opportunity for innovation in the consumer goods industry.
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