This October 2018 world trend list highlights globalization and the importance of travel. The eclectic round-up features products like comfort-inducing advanced ergonomic pillows that enhance the in-flight napping experience and low-impact floating backpacks that assure individuals are not strained during a full-day hiking adventure.
This recap is not only concerned with product innovation, however. The October 2018 world examples provide suggestions for valuable cultural immersion as well. This not only gives soon-to-be travelers a good idea of what experiences are available abroad. It also offers inspiration for hospitality businesses in bringing about an authentic experience for visitors. From opportunities for beer-tasting train tours to drag queen cruise ships, consumers are ever more likely to opt-in for an entertaining experience that is interactive, unique and well-planned.
Top 50 World Trends in October
From Low-Impact Floating Backpacks to Beer-Tasting Train Tours:

49
Physical Modification Exhibitions
Simon Huck's Otherworldly Installations are Very Fantastical

48
Low-Impact Floating Backpacks
HoverGlide is a First of Its Kind with Its Suspended Load Technology

47
Adventure Travel Suitcase Backpacks
The Victorinox Vx Touring Global Carry-On Protects Your Gear
46
Artistically Colorful Desk Organizers
The Hero Organizer Adds a Stylish Twist to One's Desktop
45
Total Support Travel Cushions
The Knidos Travel Pillow Offers Complete Support for Ergonomic Rest
44
Retro 80s Airbnb Rentals
'The McFly' Airbnb Boasts a Retro 80s Vibe for Travelers to Enjoy
43
Advanced Ergonomic Travel Pillows
The 'bullbird' Travel Pillow Maximizes Comfort During Travel
42
Celebratory Cannabis Legalization Campaigns
Tokyo Smoke & Common Good Release a Very Clever Video
41
Settler-Themed Glamping Experiences
The Yosemite Pines Resort Offers Oregon Trail-Style Glamping
40
French Contemporary Rustic Hotels
Be-poles' Design is Strongly Informed by Agriculture Traditions
39
Apocalyptic Pollution-Detecting Sweaters
Eva Sonneveld Boasts a Chic Air Pollution Detector
38
Inflight Oktoberfest Beers
Lufthansa is Serving Fresh Draft Beer On-Board for Oktoberfest
37
VR Airline Entertainment Systems
The Alaska Airlines VR Lets Passengers View 360-Degree Films
36
Plastic-Eating Fungi Breakthroughs
Kew Gardens Scientists Advocate for the Eco Value in Mushrooms
35
Mexico-Celebrating Beer Cans
Dos Equis Collaborated with a Streetwear Brand on a Co-Branded Design
34
Protective Bulletproof Backpacks
Masada Armor Designs Bulletproof Backpacks for Kids
33
Ultra-Skinny Tall Towers
The New York Tower by SHoP Architects is Envisioned to Be 1,421 Feet Tall
32
Sleek Contemporary Hawaiian Hotels
OMFGCO Infuses the Laylow Hotel with a Mid-Century Aesthetic
31
Sculptural Digital Advertising Boards
Zaha Hadid Unveils The Kensington Billboard in West London
30
Millennial-Focused Cruise Tours
Kesha's Weird & Wonderful Rainbow Ride is a Cruise Ship Festival
29
Motivational Male-Focused Digital Platforms
The BroBible is a Community-Driven Platform for Males
28
Portable Secure VPN Routers
Butterfly is an Ideal Virtual Private Network for Businessmen
27
Durable High-Tech Luggage
Holiday Group Introduces the new Travelpro Platinum Elite Collection
26
Packable Lightweight Jackets
The Camper Hooded Jacket 2.0 is a Transitional & Functional Piece
25
Fashion Label-Branded Afternoon Tea
Moschino and Ritz Carlton Work on a Hi Tea Menu Concept
24
Beer-Tasting Train Tours
The Durango Brew Train Takes Beer Lovers Through the Colorado Mountains
23
Outdoor Adventure Travel Apps
The 'Lyfx' App Connects Users to the Best Activities When Traveling
22
Advanced Travel Multitools
The STEAM CLIP is Compatible with All Showers and Hotel Hangers
21
Large-Scale Ocean Cleanup Projects
The Ocean Cleanup is an Organization, Rooted in Sustainability
20
International Cuisine Pronunciation Guides
Magnet & The Food People Launch an Informative Post
19
Culturally Diverse Food Offerings
McDonald's is Extending Its 'Flavors from Abroad' to Florida
18
Inspiring Travel Video Apps
'OceanView Mobile' Shares US and Original Travel Series
17
3D-Printed Designer Figurines
Pinar Yoldas Draws Inspiration from Greek Gods and Goddesses
16
Inclusive Content Digital Platforms
The Uproxx Site Caters to the Digital Male Demographic
15
Adventurous Travel Socialization Apps
The 'Paired' App Connects Travelers with Savvy Locals
14
Social Media Luggage Giveaways
Lifestyle Brand Herschel Announced a Giveaway on its Instagram
13
Curated Travel Services
Area 120's Touring Bird Helps Users Find Things to Do on Vacation
12
P2P Travel Nightlife Apps
'uVibe' Helps Travelers Pinpoint the Best Spots to Party
11
Authentic Latin Restaurant Hybrids
Latin World is an Affordable Restaurant and Grocery Store
10
Human Connection Hotel Suites
Kimpton Hotels' Room 301 Introduces a Social Experiment
9
AR Carry-On Apps
KLM's Official App Includes an Augmented Reality Feature for Checking Bag Size
8
Aerodynamic Car-Friendly Luggage
The 'Lugga' Luggage is Durable and Stylish
7
Eco-Friendly Yoga Travel Mats
Destination Karma Shows the World's Beauty One Yoga Mat at a Time
6
Connective Dining Incentives
OpenTable's 'OpenSeat' Lets People Share an Empty Spot at Their Table
5
Drag Queen Cruise Ships
Queens Overboard is an Inclusive Cruise That is Packed with Fun Activities
4
Wanderlust-Sparking Around-the-World Journeys
Land Rover's Video Campaign is Truly Inspiring
3
History-Preserving Hotels
The Payne Mansion Hotel Takes Over the City's Most Expensive Airbnb
2
Collaborative Street Vendor Apparel
Diesel x Mustafa Spotlights a Kebab Kiosk in Berlin
1
Motorsport Track Hotels
The Hilton Garden Inn Silverstone Will Overlook the Iconic Race Track
Related Ideas
Business Traveler Suitcase Concepts
The Capsule Luggage Solves a Number of Suitcase Pain Points
AI-Created Luggage Campaigns
LANCEL's New Voyage Ai Campaign Launched on June 7th
Neutral Tonal Lifestyle Footwear
DJ and New Balance Join to Unveil New 9060 Sneaker Colorways
Personality-Forward Luggage Brands
Airs Luggage is the Perfect Travel Companion for Expression
Travel-Inspired Skincare Pop-Ups
Drunk Elephant Launched a ‘See Yourself in a New Flight’ Pop-Up
Compact Travel Tote Bags
SYZY Boasts "The World's Most Compact Travel Tote Bag" in Six Colors
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Gold Tonal Collaborative Products
Emirates and PANTONE Join on an Exclusive Collection
Ultra-Sustainable Luggage Designs
Samsonite Debuts Two Limited-Edition Sustainable Luggage Designs
Regional Travel Apps
Freedomverse & Tourism Authority of Thailand Debut the Freedom World App
Women-Only Travel Adventures
Intrepid Travel Offers Expeditions for All-Women Groups
Travel-Ready Backpacks
Jansport is Debuting its First Travel Pack the 'Venture Pack System'
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Immersive Tequila-Inspired Getaways
Cuervo x CheapCaribbean Launch 'Ultimate Margarita Season’
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Insightful AI Travel Planners
Tripadvisor's 'Trips' Platform Unveiled Themed Itineraries
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Vibrantly Comedic Travel Campaigns
The 'Booking.yeah' Campaign Features The Muppets
Flavored Cashew Snacks
Octonuts Partnered with rePurpose Global to Combat Ocean Waste
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Luxurious Eco-Conscious Amenities
Aeroflot is Launching Eco-Friendly Amenity Kits for Passengers
AI-Powered Travel Planning
Travel AI - Trip Creator Crafts Personalized Itineraries Effortlessly
Practical Apparel Capsules
Hikesity Debuts its Technical Apparel, Influenced by Eastern Design
Globalized Spooky Destinations
Intrepid Travel Presents a Curated Selection of Spooky Adventures
Solo Dining Guides
OpenTable and Kayak Created Resources for Traveling & Eating Alone
Rebranded Tourism Solution Platforms
Clicktripz Rebrands itself to 'Tiki' with AI Ambassadors
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Inaugural Zero-Proof Awards
Bottle Raiders Has Established the Inaugural Zero Proof Choice Awards
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
Heartwarming Life-Tech Apparel
nanamica Introduces a New Collection for Spring/Summer 2025
Paris-Themed Solo Travel Guides
GetYourGuide Debuts a Campaign for Curated Parisian Experiences
Tiki-Inspired Cocktail Pop-Ups
Omni Hotels & Resorts' Tiki Social Shares Curated Summery Cocktails
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Sleep-Focused Travel Campaigns
KAYAK Launches its 'In Search of Sleep' Campaign
Single-Use Toiletry Replacements
World Amenities Unveils DELTON, a Refillable Bulk Hotel Dispenser
Active-Minded Refreshing Streetwear
YoungLA Drops the First Instalment of its October Collection
Experiential Airline Stores
The Emirates World Travel Store Features Lounge Displays
AI-Powered Adventure Apps
The 'Globe Chaser' App Features Geocaching-Inspired Tours
Vacation-Inspired Clothing Lines
Saint Holiday Emphasizes Sustainability & Ethical Manufacturing
Scent-Flavored Tumblers
The Tumbler by air up Offers a Refreshing Way to Hydrate on the Go
Flea-Market-Inspired Brand Experiences
CASEKOO Hosted a DIY Experience in Beijing
Soccer-Themed Fragrance Pop-Ups
Hugo Boss Presents an Immersive Activation in Brazil and Argentina
Fall-Ready Explorative Fashion
Napajiri Presents the Future Heritage Capsule for FW24
Luxury Travel-Ready Summer Programming
Four Seasons Hotels and Resorts Debuts New Offerings
Iconic Vacation Itineraries
Intrepid Travel Launches Epic Vacays Inspired by Blockbuster Films
Coastal-Inspired Beer Campaigns
The Corona Beach 100 Campaign Celebrates the Brand's Anniversary
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Generative AI Travel Tools
Expedia Group Introduced Travel Tools and APIs for North America
Major International Airport Pop-Ups
The Macallan Launched Immersive Pop-Ups at Airport Hubs
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Solo Travel Bundles
Priceline's Solo Explorer Curates a 5-Day Itinerary with an AI Assistant
Pasta Box Tickets
Barilla Turned Pasta Boxes into "Togetherness Tickets" on World Pasta Day
Cinematic Travel Campaigns
Marriott Bonvoy Debuts the 'You are the Greatest Souvenir' Campaign
Co-Created Luxury Luggage Collections
The Boss x Samsonite 2025 Capsule is Luxurious
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
International Experiential Tours
The EF Ultimate Break Tours Target Gen Z and Millennials
Globally Inspired Dog Meals
Restaurant Favorites Inspired Tiki Dog's Taste of the World Recipes
Child-Forward Travel Planning Kits
Trip Jones Offers Kid-Friendly Travel Planning
Bespoke Tea Boutique Platforms
TWG Launches a New Global Site for a Personalized Experience
Immersive Women-Targeted Travel Tours
EF Go Ahead Tours Launched Women Only Solo Tours
Video Game Travel Merchandise
The Nintendo Super Mario Travel Items are Arriving for Summer
Retail Innovation-Focused Events
Spar International Hosts the Spar Transform Event to Boost Retail
Sustainable Music Festival Campaigns
Decathlon's No Tent Left Behind is Environmentally Conscious
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Emotional Introspection Drinking Experiences
Suntory's Glass and Words Bar Concept is Novel
Adventure-Enthused Travel Promotions
Intrepid Launches its 2025 'Big Sale' for Global Exploration
Carbon-Mitigating Travel Tours
EF Ultimate Break's Andiamo Campaign Targets Gen Z and Millennials
Faith-Compliant Tourism Experiences
Halal Holidays Launches HalalHolidays.asia to Assist Travelers
Gen Z-Focused Bag Charms
Travel Blue Launches the Memory Collection to Appeal to Gen Z Shoppers
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Elegant Global Travel Publications
Agape Destinations Guides Readers Through Elegant Global Travel
Solo Travel Matchmakers
EF Ultimate Break's Travel BFF Matchmaker Program Connects Gen Z
Comforting Disney Water Bottles
Uber x Pixar Release Inside Out 2 Emotional Support Water Bottle
Green Tourism-Focused Video Series
Hong Kong Tourism Board Boasts Four Captivating Short Films
Worldwide Service Marketplaces
Airbnb Services are for Booking Everything from Catering to Makeup
Curated Travel Guides
Gaido Connects Travelers With Local Experts for Unique Experiences
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Luxe Travel Essentials Collections
George Cleverley X Zachary Weiss Unveil a Collaborative Capsule
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
World Tourism Day Promotions
PLAY Airlines Celebrates Travel and Cultural Exchange
Travel Discovery Platforms
Ready To Traveling Inspires Exploration With Curated Travel Ideas
Crafted Holiday Activations
Loews Hotels & Co will Offer Festive Pop-Ups and Seasonal Sips
Brand-Collaborative Luggage Promotions
PUBG MOBILE is Partnering with American Tourister
Portable Cocktail Packets
Mixxers' Premium Packets Share the Taste of Organic Ingredients
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Expansive Luxury Cruise Experiences
Silversea Cruises Has Announced Its 2028 World Cruise
NFT-Powered Travel Applications
1World Online Debuts Its TravelVerse Platform at Expo 2025
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Screen-Free Sleep Companions
Tonies' Sleepy Friends Support Restful Bedtime Routines
Collaborative Travel Planners
Let’s Trip Simplifies Planning With Itineraries, Lists, And More
Efficient Travel Planners
Travel Stash Enables Users to Plan Trips in Under a Minute
Immersive Global Wine Experiences
Laithwaites Wine Has Launched Its Summer Passport Series
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
All-Inclusive Pop Culture Trips
Klook Debuts a Campaign to Highlight ANZ's Top Asian Culture Fans
Activity-Based Travel Tours
EF Adventures is a Tour Operator Focused on Wellness Initiatives
New Year-Inspired Travel Campaigns
Trip.com Group Unveils the Lunar New Year 2025 Trends
Influencer Travel Guides
EF Ultimate Break Launched an Influencer-Hosted Tour Program
Unique Destination Initiatives
Intrepid Travel Unveiled its 'Not Hot List' for 2025
Travel Buddy Finders
TripBFF Finds and Connects Users with Other Travelers for Rewarding Journeys
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Travel-Focused Rebranding Initiatives
TravelPerk Evolves into a Travel and Expense Solution
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
History-Centric Recipe Cookbooks
The Tasting History Cookbook Features Global Recipes
Grand American Tours
Natural Light Beer Launches American EuroTrip Sweepstakes
Travel-Themed Book Recommendations
Belletrist Curated The Reading Route for Trainline
Long-Haul Flight Toys
Turkish Airlines Created My Travel Buddy for Young Travelers
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Smart Travel Companions
Polarsteps Helps You Plan, Track, and Share Every Travel Experience
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Escorted Group Travel Providers
Solos Expands to US Market to Offer Tailored Experiences
Affordable Globally Sourced Wines
Asda Wine Atlas Provides a Journey Around the World Through Wine
Travel Planning Platforms
Tripadvancer Helps Plan Trips with Maps, Recommendations, and More
Social Media-Based AI Travels
Let’s Trip AI Simplifies the Process of Crafting Memorable Trips
Luxe Culinary Experiences
W Toronto's Limited-Time Tasting Menu Boasts a Blend of Flavors
Visually Immersive Global News
Newsflask Offers a New Perspective on Current Events
Festivities-Inspired Seasonal Lagers
Lone Tree Brewing Company Debuts its Oktoberfest Beer
Localized Destination Campaigns
Rosewood Hotels & Resort Debuts 'Discovered at Rosewood'
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Charging Solution Campaigns
TESSAN x Rachael Yamagata Partner for a Global Initiative
Globally Inspired Fragrance Collections
TUMI Has Unveiled the TUMI Experience Collector
Urban-Inspired Bag Campaigns
côte&ciel's Latest Editorial Campaign is Dubbed Rhythms of Transit
Connection-Focused Travel Experiences
Banyan Tree Recently Introduced Banyan Tree Connections
Travel Planning Assistants
Time2Pack Simplifies Travel With Smart Lists and Offline Tools
Chef-Supported Dairy Campaigns
Anchor Food Professionals Debuts the Taste of Tradition Campaign
Global Destination Awards
Air Canada Vacations Launches the 'Travellers’ Top Picks Awards'
Carefully Vetted Homestays
Adventure Homestay Connects Travelers to Host Families
Youthful Backpack Collections
Travel Blue is Unveiling a New Backpack Line Marketed Toward Gen Z
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
Traveler Marketing Platforms
Koflluence Introduces the Rare Travel Platform for Travel Influencers
Enchanting Folklore-Inspired Hotels
Marcel Wanders Designs the Kimpton BEM Hotel in Budapest
Organized Travel Planning
Tripplanss Organize Your Trip Details All in One Place
Streamlined Packing Companions
PackBuddy Enhances the Travel Process by Making Packing Easier
Accessible Tourism-Focused Initiates
Explore Siouxland Receives a Grant to Bolster Accessibility
Interactive Travel Showcases
Sseenn.app Creates 3D Globes To Highlight Your Travel Journey
Travel Rewards Platforms
Hostel Hop Unites Travelers with Rewards, Insights, and Engagement