Kimpton Hotels' Room 301 Introduces a Social Experiment
Laura McQuarrie — September 7, 2018 — World
References: kimptonroom301 & prnewswire
Over the course of the next three months at the Kimpton Everly Hotel in Los Angeles, 'Room 301' will be running as a first-of-its-kind social experiment exploring the human experience.
Travelers who make a booking for Room 301 will have the chance to participate in a variety of in-room activities, all of which are centered upon exploring meaningful connections, making space for self-reflection and inspiring creativity. In the room, guests will be invited to leave their mark without revealing their unique identity. Those who choose to participate in this limited-time initiative will receive a personalized welcome kit and the chance to support one of Kimpton's non-profit partners, either The Trevor Project or No Kid Hungry.
Room 301 fits into Kimpton's Stay Human brand campaign, which acknowledges that people crave authentic connection, as well as experiences that are highly personal and full of meaning.
Travelers who make a booking for Room 301 will have the chance to participate in a variety of in-room activities, all of which are centered upon exploring meaningful connections, making space for self-reflection and inspiring creativity. In the room, guests will be invited to leave their mark without revealing their unique identity. Those who choose to participate in this limited-time initiative will receive a personalized welcome kit and the chance to support one of Kimpton's non-profit partners, either The Trevor Project or No Kid Hungry.
Room 301 fits into Kimpton's Stay Human brand campaign, which acknowledges that people crave authentic connection, as well as experiences that are highly personal and full of meaning.
Trend Themes
1. Social Experiment Travel - Hotels are beginning to offer unique, immersive experiences for travelers to participate in social experiments related to human connection and self-reflection.
2. Personalized Hospitality - Customized hotel experiences that offer personalized welcome kits and support for non-profit partners have the potential to disrupt the traditional hospitality industry.
3. Authentic Connection Campaigns - Marketing campaigns that focus on authentic connection and meaningful experiences are becoming increasingly popular among hospitality brands.
Industry Implications
1. Hospitality - The hospitality industry has the opportunity to adopt and provide unique, immersive experiences for travelers that prioritize human connection.
2. Non-profit - Collaborations with non-profit partners offer hotels the opportunity to give back to their community in a meaningful way while providing a unique experience for guests.
3. Marketing - Marketing campaigns that focus on authentic connection rather than luxury amenities could disrupt the traditional hospitality market.
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