The Camper Hooded Jacket 2.0 is a Transitional & Functional Piece
References: coalatree & kickstarter
This packable lightweight jacket by Salt Lake City-based firm Coalatree is eco-friendly, functional and highly adaptable. The construction of the piece — both exterior and in terms of features, is ideal for the urban environment, as well as for outdoor adventures and traveling.
The garment boasts a hypoallergenic insulation that is breathable and adaptable to activity. In addition, the packable lightweight jacket includes six pockets for gloves, headphones, passports and the like, making the outerwear highly organizable. The Camper Hooded Jacket 2.0 can also be fully stuffed in an inner pocket, allowing for the piece to be extremely portable or for consumers to use it as a pillow. From its Durable Water Repellant finish to its bluesign-approved and recycled materials, Coalatree's packable lightweight jacket effortlessly brings sustainability and functionality together.
The garment boasts a hypoallergenic insulation that is breathable and adaptable to activity. In addition, the packable lightweight jacket includes six pockets for gloves, headphones, passports and the like, making the outerwear highly organizable. The Camper Hooded Jacket 2.0 can also be fully stuffed in an inner pocket, allowing for the piece to be extremely portable or for consumers to use it as a pillow. From its Durable Water Repellant finish to its bluesign-approved and recycled materials, Coalatree's packable lightweight jacket effortlessly brings sustainability and functionality together.
Trend Themes
1. Eco-friendly Outerwear - There is a growing demand for packable lightweight jackets that are made from recycled materials and have eco-friendly features.
2. Functional Design - Consumers are seeking packable lightweight jackets that offer multiple features such as pockets and the ability to be packed into a small space.
3. Versatile Usage - Packable lightweight jackets that can be used for both urban environments and outdoor adventures are becoming increasingly popular.
Industry Implications
1. Outdoor Apparel - The outdoor apparel industry should focus on developing packable lightweight jackets that are functional and eco-friendly.
2. Travel and Adventure Gear - Travel and adventure gear companies have an opportunity to create innovative packable lightweight jackets that cater to the needs of adventurous consumers.
3. Sustainable Fashion - The sustainable fashion industry should explore the production of packable lightweight jackets made from recycled materials to meet the increasing demand for eco-friendly outerwear.
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