Destination Karma Shows the World's Beauty One Yoga Mat at a Time
Francesca Fay — September 20, 2018 — Eco
References: indiegogo
Destination Karma's eco-friendly yoga travel mats are perfect for yogis on-the-go, especially nomadic explorers who are bored with the plain and uninspiring designs of most yoga mat brands.
The true travel mats feature global destinations. Destination Karma's ultimate aim is to showcase the beauty of every country, one yoga mat at a time. Each travel mat is limited edition, with only 100 yoga mats made of any particular design. Beautifully packaged, every yoga mat comes with a unique certificate of authenticity and with every purchase, Destination Karma donates to a charity associated with the featured destination.
These yoga travel mats are not only visually stunning but they also travel- and eco-friendly. Weighing less than a kilo, the mats can be folded to fit inside a rucksack which is perfect for those who want to wander off the beaten track to find a peaceful and secluded spot for their next yoga practice.
Made from natural tree rubber and the latest micro-fiber non-slip technology, Destination Karma yoga travel mats are eco-friendly without compromising performance.
Destination Karma By Design is also a custom-made service by the company. It welcomes creatives, yoga schools or retreats to design their own mat with personal photography, artwork or logos. This truly bespoke service allows the customer to select their personal preference for the mat's thickness and length.
The first collection of Destination Karma eco-friendly yoga travel mats are now in production with an upcomming October 2018 launch on Indiegogo.
The true travel mats feature global destinations. Destination Karma's ultimate aim is to showcase the beauty of every country, one yoga mat at a time. Each travel mat is limited edition, with only 100 yoga mats made of any particular design. Beautifully packaged, every yoga mat comes with a unique certificate of authenticity and with every purchase, Destination Karma donates to a charity associated with the featured destination.
These yoga travel mats are not only visually stunning but they also travel- and eco-friendly. Weighing less than a kilo, the mats can be folded to fit inside a rucksack which is perfect for those who want to wander off the beaten track to find a peaceful and secluded spot for their next yoga practice.
Made from natural tree rubber and the latest micro-fiber non-slip technology, Destination Karma yoga travel mats are eco-friendly without compromising performance.
Destination Karma By Design is also a custom-made service by the company. It welcomes creatives, yoga schools or retreats to design their own mat with personal photography, artwork or logos. This truly bespoke service allows the customer to select their personal preference for the mat's thickness and length.
The first collection of Destination Karma eco-friendly yoga travel mats are now in production with an upcomming October 2018 launch on Indiegogo.
Trend Themes
1. Eco-friendly Yoga Products - Opportunity for disruptive innovation in creating sustainable and environmentally-friendly yoga products.
2. Customization and Personalization - Potential for disruptive innovation by providing customized and personalized yoga mats to cater to individual preferences and styles.
3. Socially Responsible Consumerism - Opportunity for disruptive innovation in combining product sales with donations to charities, appealing to socially conscious consumers.
Industry Implications
1. Yoga and Fitness - Innovation chances to create eco-friendly yoga products that cater to the needs and preferences of health-conscious consumers.
2. Travel and Tourism - Potential for disruptive innovation by offering travel-friendly yoga mats that are lightweight and portable for yogis on-the-go.
3. Online Retail and E-commerce - Opportunity to disrupt the market by providing online platforms that offer customized yoga mats and accessories for consumers.
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