Dos Equis Collaborated with a Streetwear Brand on a Co-Branded Design
Laura McQuarrie — September 18, 2018 — World
References: kichink & prnewswire
As part of its newly launched Keep it Interesante campaign, Dos Equis collaborated with the streetwear and lifestyle brand behind the 'Mexico is the Shit' jacket. The partnership has introduced a co-branded Dos Equis and Mexico is the Shit can, which are set to be available throughout 2019 for a limited time.
In the same way that the MITS jacket was first created as a celebration of Mexicans and the culture of Mexico, the can offers a special edition design for fans to get their hands on to celebrate the Mexican brands.
Dos Equis and MITS will be introducing a series of pop-up shops and events—including one on Mexican Independence Day of this year—featuring emerging Mexican designers, visual artists and musicians.
In the same way that the MITS jacket was first created as a celebration of Mexicans and the culture of Mexico, the can offers a special edition design for fans to get their hands on to celebrate the Mexican brands.
Dos Equis and MITS will be introducing a series of pop-up shops and events—including one on Mexican Independence Day of this year—featuring emerging Mexican designers, visual artists and musicians.
Trend Themes
1. Co-branded Collaborations - The collaboration between Dos Equis and Mexico is the Shit showcases the trend of brands partnering with streetwear and lifestyle brands to create unique co-branded products.
2. Limited Edition Merchandise - The release of the co-branded Dos Equis and Mexico is the Shit cans highlights the growing trend of limited edition merchandise, offering fans exclusive designs for a limited time.
3. Celebration of Cultural Heritage - Dos Equis and Mexico is the Shit's collaboration and the planned pop-up shops and events focus on celebrating Mexican culture and promoting emerging Mexican designers, visual artists, and musicians.
Industry Implications
1. Beverage Industry - The co-branded beer cans by Dos Equis and Mexico is the Shit present an opportunity for the beverage industry to create unique collaborations that attract and engage consumers.
2. Fashion Industry - The collaboration between Dos Equis and a streetwear brand highlights the potential for the fashion industry to partner with beverage brands and create exclusive co-branded merchandise.
3. Event Planning Industry - The upcoming pop-up shops and events organized by Dos Equis and Mexico is the Shit offer opportunities for the event planning industry to curate experiences that celebrate cultural heritage and promote emerging talent.
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