OMFGCO Infuses the Laylow Hotel with a Mid-Century Aesthetic
This Hawaiian hotel is located in Waikiki and has been in operation since 1969. Creative agency OMFGCO was tasked with refurbishing the space and updating the establishment's branding. As a result, the Portland-based firm created a sleek and welcoming interior that is informed by the modern movement. The traditional flair of the mid-century was preserved, however.
Without a doubt, the Laylow Hotel was successfully brought to the standards of modern contemporary design. One of the major changes OMFGCO did was moving the lobby of the Hawaiian hotel to the second floor, creating a definite divide between the busy streets of Waikiki and guests. In addition, the whimsicality of the location induces cheerfulness through the mid-century furniture designs that are color-rich and texture-heavy.
Without a doubt, the Laylow Hotel was successfully brought to the standards of modern contemporary design. One of the major changes OMFGCO did was moving the lobby of the Hawaiian hotel to the second floor, creating a definite divide between the busy streets of Waikiki and guests. In addition, the whimsicality of the location induces cheerfulness through the mid-century furniture designs that are color-rich and texture-heavy.
Trend Themes
1. Mid-century Design Revival - The trend of incorporating mid-century furniture designs into modern settings offers opportunities for furniture manufacturers to create new lines inspired by this design era.
2. Hotel Lobby Redesign - The trend towards moving hotel lobbies to higher floors offers opportunities for architects and interior designers to rethink the entrances to high-rise hotels in bustling city centers.
3. Bringing Indoor Decor Outside - The trend of incorporating mid-century furniture designs into outdoor spaces creates new opportunities for manufacturers to design outdoor furniture lines that blend with the indoor aesthetic.
Industry Implications
1. Furniture Manufacturing - Furniture manufacturers have the opportunity to create new lines inspired by mid-century designs for contemporary spaces.
2. Architecture and Interior Design - Architects and interior designers can take advantage of the trend towards redesigning hotel lobbies on higher floors to create new spaces that improve guest experiences and highlight stunning views.
3. Outdoor Furniture - The trend of bringing indoor decor outside creates opportunities for outdoor furniture manufacturers who can design pieces that seamlessly blend with the indoor aesthetic.
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