The NBA is huge on always reminding the public who they are and why they’re great ("Where amazing happens"), but they certainly aren’t the only ones creating recognizable brands.
The NBA stars are much better integrated into pop culture than with other sports, but that doesn’t mean a good Manning brother’s ad isn’t always appreciated.
Scope out these 15 examples of athletes and professional leagues getting attention. My favourite is the puppet ad for the NBA Finals.
15 Examples of Athletvertising
15
Au Natural Olympians
Naked Powerade Athletes Show Their Muscles
14
Mom-Athlete Dairy Campaigns
Dara Torres Unveils New “Got Milk?” Ad
13
Turning Athletes into Smurfs
Nike ‘V is for Victory' Campaign
12
Olympic Advertising
Freddy Ads for Italian Athletes
11
Sibling Athlete Ads
Williams Sisters and Manning Brothers for Oreo
10
Artistic Athlete Photography
Dylan Coulter Helps With Olympic Withdrawal
9
Retro Movie Recreation
Athletes Recreate 'Risky Business' for ‘Guitar Hero'
8
Badass Sportsvertising
Pro Athletes Show Off Their Best Trick Moves for NFL 'Fantasy File' Promos
7
Extreme Sports Evolution Ads
From Primordial Ooze to Athlete in ESPN's Winter X Games Commercial
6
Olympic AIDS Prevention
UNAIDS Gives 100,000 Condoms to Beijing Olympic Athletes
5
Cyborg Athletes for Cell Phones
Beckham Goes 'Terminator' for the Motorola AURA
4
Oddball Olympians
ESPN Brazil's Unusual Athletes
3
Puppetized Pro-Athletes
LeBron James Gets Animated For Nike MVPuppets Commercial
2
Cheeky Laundry Ad Campaigns
Softlan Ultra Makes Clothes So Soft, Athletes Become Gay
1
Basketball Celebubranding
Kanye West's “Amazing” Chosen as NBA Playoffs Theme
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AI-Generated Sports Campaigns
Paris Saint-Germain Launched a Fully AI-Generated Campaign
Athletic Merchandise Capsules
G.O.A.T. Fuel Launched Its Inaugural Merchandise Capsule
Digital Brand-Made Arenas
Nike Partners with EA Sports to Create a New Stadium in FC 25
Celebrity-Fronted Mobile Game Commercials
Supercell Debuts Squad Busters with an Exciting Campaign
High-Profile Brand Launch Events
NO CAP! Soda Pop is Launching with Marshmello on August 4th
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Soda-Collaborative Dynamic Sneakers
Shaquille O’Neal Presents a Special Shaq Attaq with Reebok
Sporty Vibrant Collaborative Socks
MoMA and Nike Join Forces on the Everyday Sock
Timeless Revived Basketball Shoes
adidas and Kareem Abdul-Jabbar Design Muted Footwear
Iconic Sports Drink Campaigns
Gatorade Canada's Latest Campaign Stars Sarah Fillier
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Emotional Poeticized Motorsport Campaigns
Honda Debuts the 'Unstoppable Dreams' Campaign
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Athlete-Endorsed Hydration Drinks
Mark Anthony Brands Partners with Lionel Messi on a New Beverage
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Footwear-Inspired Puzzle Brand Partnerships
Nike and LEGO Launch a Multiyear Partnership
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Immersive Sports Engagement Solutions
Sportradar Expands Its Partnership with the NBA
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Elevated Collaborative Football Shoes
adidas and Notitle Join Forces on the Samba Sneakers
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Culturally Rich Sports Stores
adidas' New 'Home of Sport' Flagship Features Unique Digital Tools
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Basketball Player-Fronted Fashion Campaigns
MNML Proudly Features Tre Mann in Its Spring 2024 Line
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Symbolized Collaborative Logo Unveilings
A'ja Wilson and Nike Showcase a Look at Their Logo
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Inclusive Adaptive Basketball Uniforms
Adaptive Sports Northwest and adidas Join on a Capsule
Maximalist Pop Art Sneakers
Keiichi Tanaami Joins adidas On a Pair of its Superstars
City-Inspired Basketball Jerseys
Nike's City Edition Uniforms are Inspired by NBA Courts
Paralympic Athlete-Celebrating Cereals
Nestlé Cheerios is Launching the Bring the Cheer! Campaign
In-Game Advertising Services
StackAdapt Offers Engaging Game Advertising for its Clients
NFL Athlete-Backed Avocado Campaigns
Avocados from Mexico Partners with Rob Gronkowski
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Basketball League-Inspired Apparel
Josh Denzel Unveils his First NBA Collection with Primark
Adventurous Luxury Fashion Campaigns
Louis Vuitton's Core Values Campaign Features Tennis Legends
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
Emotive AI Actors
CreatorKit Helps Businesses Create Video Ads with Hyper-Realistic AI People
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Sportswear-Branded Game Bundles
adidas Enters the Fortnite Universe with a Versatile Bundle
Women-Celebrating Sports Lines
Mitchell & Ness & Melody Ehsani Celebrate Women in Sports Business
Rapper-Starred Streetwear Campaigns
Loyle Carner Stars in New Always Do What You Should Do Series
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Vintage Sportswear Capsules
adidas and MLS Take Inspiration from Retro Soccer Aesthetics
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Sports-Inspired Digital Docuseries
Purina Pro Plan Partners with Michael Phelps & Others
Star-Studded Phone Campaigns
T-Mobile's Ad Features Snoop Dogg, Kai Cenat, and Patrick Mahomes
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Athlete-Inspired Wellness Campaigns
Earth’s Splendor and Ben Sheppard Have Teamed Up
Sports-Inspired Pop-Up Shop Metaverses
Meetkai Announces Its Partnership with THINK450 at CES 2024
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Sporty Pharmaceutical Campaigns
Advil X The NFL Join Forces to Highlight Effective Pain Relief
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Commemorative Fatherhood Campaigns
Mitchell & Ness Highlights the Profound Influence of Fatherhood
Sports-Themed Pet Products
The PetSmart Team USA Products Cheer on Athletes
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Basketball-Centric Beverage Campaigns
STARRY® Signs Antetokounmpo & Debuts NBA All-Star Campaign
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Thematic Athlete-Celebrating Dairy Commercials
Mengniu Recognizes Chinese Athletes with New Ad
Volleyball-Specific Athletic Wear Partnerships
Adidas Partners with League One Volleyball (LOVB)
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Football-Inspired Menswear Collections
The BOSS x NFL 2024 Capsule is Chic and Ultra-Sporty
Spy-Themed Spirit Campaigns
Lobos 1707 Tequila & Mezcal Taps Lebron James and Victoria Justice
Basketball League-Inspired Metaverses
The NBPA Metaverse Offers an Immersive Digital Experience
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Esports Merchandising Deals
adidas is Collaborating with 100 Thieves on a Merchandise Collection
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Athlete-Inspired Interactive Experiences
Gatorade Canada's G Arena Was Held from August 22 to 24
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
College Football Ad Campaigns
Aflac Partners with Nick Saban and Deion 'Coach Prime' Sanders
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Basketball-Focused Energy Drinks
G.O.A.T. Fuel is the Official Partner of WNBA's Chicago Sky
Celebrity Super Bowl Commercials
NYX Makeup and Cardi B Debut Their First Super Bowl Commercial
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Parent-Honoring Olympic Campaigns
Molson'a Campaign Honors the Parents of Team Canada Athletes
Vibrant Runner-Targeted Commercials
PUMA Southeast Asia Debuts a Community-Based Video Campaign
Celebratory Hip-Hop Collaborations
Mitchell & Ness Collaborates with Legendary Graffiti Crew Tats
Love-Inspired Tennis Brands
Love All Boasts a Collection of Stylish and Functional Activewear
Large-Screen Sports Campaigns
Hisense Debuted Its Big Game, Big Screen Initiative
Purposeful Brand Transformations
Decathlon Unveils a New Brand Identity, Logo and Brand Purpose
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Athlete-Led Shopping Sprees
DICK'S Sporting Goods' Holiday Shopping Sprint is Led by Kelsey Plum
Celebrity-Fronted Marketplace Campaigns
AliExpress Announces David Beckham as Global Ambassador
Ardent Entertainment Campaigns
Steve Harvey Narrates the New Abu Dhabi Calendar Campaign
Sports Affiliated Restaurant Campaigns
NFL Trio Star in a Official Grill + Bar Sponsor Campaign
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic