Adaptive Sports Northwest and adidas Join on a Capsule
References: news.adidas & designtaxi
adidas presents its latest efforts when it comes to accessible design with the collaboration alongside nonprofit organization Adaptive Sports Northwest, otherwise known as ASNW. The two work together to create a unique and adaptive basketball uniform that caters to those who rely on wheelchairs. It is made specifically for the PNW Reign Women's wheelchair basketball team and the looks made its first appearance at the NWBA Tournament.
This project kicked off in Portland when the Adidas Innovation team designed the specialized kits. The collaborative progress involved feedback from players and testing to optimize the mechanics and overall performance. Executive director or ASNW Jennifer Armbruster explains, “For the first time athletes have been part of the entire process—they got to see the people behind the work, their passion through every interaction, their commitment to finding the best product for wheelchair basketball players."
Image Credit: adidas
This project kicked off in Portland when the Adidas Innovation team designed the specialized kits. The collaborative progress involved feedback from players and testing to optimize the mechanics and overall performance. Executive director or ASNW Jennifer Armbruster explains, “For the first time athletes have been part of the entire process—they got to see the people behind the work, their passion through every interaction, their commitment to finding the best product for wheelchair basketball players."
Image Credit: adidas
Trend Themes
1. Inclusive Sportswear Innovation - Opportunity for brands to collaborate on adaptive designs for athletes with unique needs, enhancing inclusivity in sports.
2. User-informed Performance Gear - Potential for customized athletic apparel tailored to specific user feedback to optimize functionality and comfort.
3. Collaborative Design Solutions - Space for partnerships between organizations and brands to co-create innovative products for niche sports communities.
Industry Implications
1. Sports Apparel - Sports apparel companies can explore creating adaptive clothing lines for differently-abled athletes, tapping into a growing market segment.
2. Nonprofit Organizations - Nonprofits specializing in adaptive sports can partner with brands to develop inclusive athletic gear, expanding their impact and reach.
3. Sporting Events Management - Companies involved in organizing sporting events can incorporate adaptive sports categories and specialized uniforms to promote diversity and accessibility.
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