From Primordial Ooze to Athlete in ESPN's Winter X Games Commercial
Marissa Brassfield — January 8, 2009 — Lifestyle
This mesmerizing ad for ESPN's Winter X Games illustrates the evolution of an extreme sport stunt. By mimicking the process of evolution, a primordial ooze-inspired jumble of screws turns into a clawing snowbot, which accelerates in the snow and launches off a ramp to become extreme freestyle snowmobile athlete Joe Parsons.
The ad was created by The Martin Agency, produced by Superfad, illustrated by Pierce Gibson, and animated by Aarting, Inc.
Implications - This kind of amazing animation helps to prove just how important and beneficial visuals are within all advertisements. The particular ode to evolution is also an interesting design concept that I think would highly appeal to archeologists, nature-lovers, historians and athletes everywhere!
The ad was created by The Martin Agency, produced by Superfad, illustrated by Pierce Gibson, and animated by Aarting, Inc.
Implications - This kind of amazing animation helps to prove just how important and beneficial visuals are within all advertisements. The particular ode to evolution is also an interesting design concept that I think would highly appeal to archeologists, nature-lovers, historians and athletes everywhere!
Trend Themes
1. Evolution-inspired Advertisements - Opportunity to create more attention-grabbing advertisements by taking inspiration from the process of evolution.
2. Visual-centric Advertising - Chance to focus more on visually appealing ads in order to effectively attract and retain consumers' attention.
3. Sports Marketing - Potential for sports brands to creatively market their products and services through visually engaging content.
Industry Implications
1. Advertising - Opportunity to create visually appealing and attention-grabbing ads for various types of products.
2. Animation and Illustration - Further development of animation and illustration techniques and technologies can be used in creating captivating ads and marketing campaigns.
3. Sports - Opportunity for sports brands to utilize visually interesting content to market their products and services to engage with consumers.
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