There's simply something magical about stories and folklore concerning underwater beings, and these stunning mermaid-inspired spreads are showcasing how fashion retailers are utilizing these surreal concepts to create wonderfully whimsical imagery.
Mermaids are one of those mythical entities that both children and adults seem fascinated by. Whether it was the Disney classic that sparked your interest or simply the aspect that there might be mystical creatures with tails lying within the sea, mermaids have become a very intriguing part of storytelling and fairytales. That's why there's no surprise as to why certain fashion retailers have utilized these mystical aquatic creatures to showcase their clothing in very bold and surreal ways.
From mermaid marketing campaigns to stylishly submerged shoots, these mermaid-inspired spreads will definitely have readers amazed by the combination of folklore and fashion.
46 Magical Mermaid-Inspired Spreads
45
Mermaid Photo Shoots
Legendary Matthew Rolston Shoots For America's Next Top Model
44
Mermaid-Inspired Photography
Ocean Dreams by Leyla Ugarte Pays Tribute to the Late Jesus del Pozo
43
Ethereal Underwater Fashiontography
Zena Holloway Models Are Heavenly
42
Japanese Underwater Fashion Shoots
Alix Malka
41
Mystical Mermaid Photo Shoots
This 'Mermaid' Photography Shoot Captures Beauty Out of Water
40
Gothic Mermaid Editorials
The Plaza Kivinna July 2012 Cover Shoot Stars a Dark Liberty Ross
39
Grungy Siren Photography
The Mermaid Fantasy Nylon Korea Editorial is 90s Inspired
38
Bejeweled Mermaid Editorials
The Vogue Spain 'El Canto De La Sirena' Photoshoot Stars Juju Ivanyuk
37
Submered Fashion Photography
Susanne Stemmer Captures an Aquatic Fashionista
36
Surreal Submerged Fashion Ads
The Wonderland Couture by Feline Blush Campaign is Magical
35
Mythical Model Photography
Scout Management's 'Mermaid' Shoot is Ethereally Sublime
34
Couture Mermaids
'Submerge' by Soon Tong for Amica Singapore June 2010 Heads Underwater
33
Dreamy Underwater Editorials
The Sent From Above Beauty Story Features Aquatic Captures
32
Sensual Shore Shoots
The Missy Rayder WSJ Magazine March 2011 Editorial Gets Beached
31
Underwater Fashion Photography
Cruisin' With Kirsty in V Magazine
30
Mermaid Fashiontography
Solve Sundsbo Captures Alla Kostromichova as 'The Girl From Atlantis'
29
Magnificent Mermaid Spreads
The Emily DiDonato Shoot Glistens with Liquid Luxury
28
Moving Mermaid Editorials
The Elle UK 'The Tempest' Photoshoot Builds on a Siren Theme
27
Sensual Siren Photoshoots
Vogue Latin America 'La Ultima Sirena' Stars Samantha Gradoville
26
Magnificent Underwater Photography
The Whale Shark Fashion Shoot Was Shot in a Filipino Village
25
Haute Mermaid-Mimicking Fashion
PoseMag Recently Published a Dark Mermaid Fashion Editorial
24
Summery Seaworthy Photoshoots
The Flare 'Into the Deep' Editorial Stars Meagan Callen
23
Green-Gradient Hairstyles
The Gravure Magazine 'Heavy Metal' Editorial Stars Chloe Norgaard
22
Aquatic High Heels
Ruud Baan Has His Models Pose In Stilettos Underwater
21
Floating Dreamtography
'Underwater Dream' by Michael Howard Photography Dazzles
20
Ornate Mermaid Depictions
The Herson Nebaya Sea Princess Beauty Story is Cosmetically Bold
19
Monochromatic Mermaid Editorials
The Vogue Italia So Much Chic Photoshoot is Whimsical
18
Midas Touch Mermaid Shoots
Irinia Funtikova is a Golden Goddess for Photographer Timmothy Lee
17
Blue-Tinged Siren Shoots
Michael David Adams Injects Some Mystical Mystery into His Images
16
Seaside Metallic Photoshoots
The Vogue Portugal 'Liga de Metal' Editorial Stars Katrin Thormann
15
Aquatic-Inspired Beauty Editorials
Model Xuchao Zhang Stars in Fashion Gone Rogue 'Summer Glow'
14
Submerged Reflectography
The Surreal Photography of Dindi Van Der Hoek is Amazing
13
Glamorous Poolside Shoe Campaigns
The Brian Atwood Spring 2013 Collection Features Flashy Heels
12
Ethereal Mermaid Editorials
The Tush Summer 2012 Photoshoot Draws Inspiration from the Sea
11
Fished Mermaid Editorials
The Harper's Bazaar Singapore May 2012 Showcases Sea-Siren Sensual
10
Mermaid Marketing Campaigns
The Mulberry Spring/Summer 2013 Advertisements are Aquatic
9
Magical Mermaid-Like Spreads
The Singles Korea August 2011 Editorial is Inspired by Fairy Tales
8
Modern Mermaid Shoots
The Harper’s Bazaar June 2012 Kate Moss Cover Feature is Spectacular
7
Mermaid-Inspired Pictorials
Martyna Ziemska by Patricia Imbarus is Soft and Romantic
6
Submerged Sea Photography
The Jill Greenberg Glass Ceiling Exhibit Tackles Feminist Art
5
Stylishly Submerged Shoots
Soon Tong's Deep Blue Series is Surreal and Edgy
4
Submerged Couture Fashiontography
Lee Garland's Aptly-Named 'Underwater' Features Drenched Dresses
3
Mermaid Puppy Love
The Vogue Girl Korea July 2010 Spread is Mystical
2
Psychotropic Underwater Shoots
The Something Else SS12 Collection is Surreal
1
Submerged Dreamtorials
Erich Valo Dives Deep for Surreal Photography
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Soeur Collaborates with Lido to Produce Chic Summer Swim Garments
Underwater-Created Whimsical Handbags
Coperni and Disney Present the Ariel Swipe Hangbag
Chic Vintage-Style Swimwear
Hey Harper Expands Its Offerings from Jewelry to a Swimwear Line
Mermaid-Inspired Beach Houses
Booking.com's Under the Sea Stay Celebrates 'The Little Mermaid'
Promotional Film Food Products
Annie's Homegrown x The Little Mermaid Products are Limited-Edition
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Dove Reimagine Beauty Celebrates Authentic Representation
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
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Sci-Fantasy Fashion Collections
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Soothing Oceanic Scrubs
Chillhouse's Under the Sea Body Scrub Features Spirulina & Hawaiian Sand
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Female-Led Swimwear Brands
Bydee Embodies Creativity, Resilience, and the Entrepreneurial Spirit
Inclusive Elementally Inspired Jewelry
Every Wave Features Pieces Inspired by the Essence of Water
Luxe Cartoon-Adorned Apparel
Acne Studios Launches a Playful Collaboration with Moomin
Travel-inspired Sophisticated Fashion Collections
Lemaire Debuts the Spring/Summer 2024 Capsule
Tranquil Spring Apparel
LIVØM's Soul Place Series Pays Homage to the Refreshing Essence of Spring
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Statement-Making Bridal Veils
Madison Chamberlain Makes Colorful, Non-Traditional Wedding Veils
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Wanderlust-Inspired Sultry Swimwear
BYDEE's De Corazón Collection Readies for Coastal Getaways
Ever-Changing Sustainable Swimwear
Youswim Changes With Your Body for Ultimate Comfort
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Villainous Bridal Gowns
Allure Bridal's Newest Disney Bridal Gowns Were Inspired by Villains
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Fine Art-Inspired Fashion
Pacsun & The Met Collaborated on a Covetable Apparel Capsule
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Awareness-Raising Swimwear Fashion Shows
Natasha Tonic Debuts the Coral City Collection
Sartorial Co-Ed Fall Fashion
Soulland Unveils its New Collection for the FW24 Season
Aquatic Creature-Inspired Tables
The 'Nessie' Side Table by Deniz Aktay Has a Simple, Chic Form
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Hair-Styling Hotel Amenities
Shark Beauty Partners with Hero Beach Club for a Limited Time
Proportion-Exploring Mystical Menswear
Alexander McQueen Presents His Intricate SS24 Collection
Spring Bring-Ready Apparel
SHEIN Offers a Range of Swimwear and Vacation Outfits
Gel-to-Foam Mermaiden Cleansers
The Sea Foam Complete Face Wash Comes in a Themed Tube
Spooky Back-to-School Footwear
Keds x Monster High Shares the Styles of Favorite Characters
Vacation-Inspired Clothing Lines
Saint Holiday Emphasizes Sustainability & Ethical Manufacturing
Figure-Hugging Leather Swimwear
SKIMS Debuts its Sleek Swimwear Collection Made with Faux Leather
Creativity-Driving Kids Apparel
Zara Announces a Collaboration with New York Label Sea
Ocean-Inspired Jewelry Collections
Flaire & Co. Brings Bring Seaside Elegance with Its New Capsule
Ukrainian Folktale-Inspired Fashion Collections
FROLOV Presents the Spring 2025 Collection
Fairytale-Inspired Beauty Collections
Flower Knows Unveiled Its Midsummer Fairytales Collection
Exquisite Fashion Capsules
The Erdem Spring 2025 Ready-To-Wear Collection is Eye-Catching
Artful Dramatic Spring Fashion
HARRI Presents CHAPTER THREE: TEXTURE & MOVEMENT for SS24
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Crochet Bikini Lines
TRIANGL's 2024 Drop Boasts Cover-Ups and Swimwear
White-Tonal Bridal Swimwear
Hunza G Unveils a New Bridal Swimwear Collection for the Summer
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Historical Doll-Themed Wardrobes
Consumers Can Rent Barbie's Dream Wardrobe Through Selfridges
Aquatic Cosmetic Collections
Sigma Beauty Disney The Little Mermaid Collection Has Five Pieces
Charismatic Traditional Spring Fashion
Charles Jeffrey LOVERBOY Drops STATANT PASSANT RAMPANT
Beach-Inspired Spring Fashion Capsules
A Kind of Guise Presents a Look at the SS24 Collection
Nautical-Themed Spring Runways
Jawara Alleyne Presents the New SS24 Capsule in London
Jewelry-Adorned Shapewear
SKIMS and Swarovski Collaborate on Sparkling Intimates
Whimsical Feminine Runway Shows
Wild Rose & Sparrow Showcase 20 Unique Styles for SS25 in Paris
Proprietary Oyster Launches
Mystic Mermaid Oysters are Only at Fish City Grill and Half Shells
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Live-Action Mermaid Film Haircare
Carol's Daughter Unveils a Collaboration with The Little Mermaid
Mediterranean Summer-Inspired Swimswear Lines
Bydee's Baci Di Mare Collection is Vibrant and Chic
Magical Wizard-Themed Apparel
The SHEIN x Harry Potter Collection is Now Available
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Maria Nilsdotter Launches the Siren Collection
Chinese Erotica-Inspired Spring Fashion
Chet Lo Presents a New Collection for SS24 During LFW
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Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
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Pura & Mersea Dropped Relaxing Home Fragrances That Remind of the Sea
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The Pearly Mini Dress from Waverles Pairs Pearl and Pleat Details
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NAMA’s Collection Redefines Everyday Elegance with Sleek Scuba™ Fabric
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Sophisticated Summer Capsules
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Sustainable Swimwear Collections
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Playful Artist-Designed Skincare
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Queer Storytelling Sculptural Lights
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Pleats-accented Fashion Collection
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Nature-Inspired Collections
arcana Boasts a Series of Thoughtful Gifts for the Holidays
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Food& Magazine Explores the Weird and Wonderful World of Food
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Expressive Color-Rich Apparel
SHEIN Taps Digital Artist Maalavidaa for a New Apparel Collaboration
Island-Inspired Vibrant Fashion
Marni and No Vacancy Drop the Nature of the Broom Series
Multifaceted CSR Funds
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