There's simply something magical about stories and folklore concerning underwater beings, and these stunning mermaid-inspired spreads are showcasing how fashion retailers are utilizing these surreal concepts to create wonderfully whimsical imagery.
Mermaids are one of those mythical entities that both children and adults seem fascinated by. Whether it was the Disney classic that sparked your interest or simply the aspect that there might be mystical creatures with tails lying within the sea, mermaids have become a very intriguing part of storytelling and fairytales. That's why there's no surprise as to why certain fashion retailers have utilized these mystical aquatic creatures to showcase their clothing in very bold and surreal ways.
From mermaid marketing campaigns to stylishly submerged shoots, these mermaid-inspired spreads will definitely have readers amazed by the combination of folklore and fashion.
46 Magical Mermaid-Inspired Spreads
45
Mermaid Photo Shoots
Legendary Matthew Rolston Shoots For America's Next Top Model
44
Mermaid-Inspired Photography
Ocean Dreams by Leyla Ugarte Pays Tribute to the Late Jesus del Pozo
43
Ethereal Underwater Fashiontography
Zena Holloway Models Are Heavenly
42
Japanese Underwater Fashion Shoots
Alix Malka
41
Mystical Mermaid Photo Shoots
This 'Mermaid' Photography Shoot Captures Beauty Out of Water
40
Gothic Mermaid Editorials
The Plaza Kivinna July 2012 Cover Shoot Stars a Dark Liberty Ross
39
Grungy Siren Photography
The Mermaid Fantasy Nylon Korea Editorial is 90s Inspired
38
Bejeweled Mermaid Editorials
The Vogue Spain 'El Canto De La Sirena' Photoshoot Stars Juju Ivanyuk
37
Submered Fashion Photography
Susanne Stemmer Captures an Aquatic Fashionista
36
Surreal Submerged Fashion Ads
The Wonderland Couture by Feline Blush Campaign is Magical
35
Mythical Model Photography
Scout Management's 'Mermaid' Shoot is Ethereally Sublime
34
Couture Mermaids
'Submerge' by Soon Tong for Amica Singapore June 2010 Heads Underwater
33
Dreamy Underwater Editorials
The Sent From Above Beauty Story Features Aquatic Captures
32
Sensual Shore Shoots
The Missy Rayder WSJ Magazine March 2011 Editorial Gets Beached
31
Underwater Fashion Photography
Cruisin' With Kirsty in V Magazine
30
Mermaid Fashiontography
Solve Sundsbo Captures Alla Kostromichova as 'The Girl From Atlantis'
29
Magnificent Mermaid Spreads
The Emily DiDonato Shoot Glistens with Liquid Luxury
28
Moving Mermaid Editorials
The Elle UK 'The Tempest' Photoshoot Builds on a Siren Theme
27
Sensual Siren Photoshoots
Vogue Latin America 'La Ultima Sirena' Stars Samantha Gradoville
26
Magnificent Underwater Photography
The Whale Shark Fashion Shoot Was Shot in a Filipino Village
25
Haute Mermaid-Mimicking Fashion
PoseMag Recently Published a Dark Mermaid Fashion Editorial
24
Summery Seaworthy Photoshoots
The Flare 'Into the Deep' Editorial Stars Meagan Callen
23
Green-Gradient Hairstyles
The Gravure Magazine 'Heavy Metal' Editorial Stars Chloe Norgaard
22
Aquatic High Heels
Ruud Baan Has His Models Pose In Stilettos Underwater
21
Floating Dreamtography
'Underwater Dream' by Michael Howard Photography Dazzles
20
Ornate Mermaid Depictions
The Herson Nebaya Sea Princess Beauty Story is Cosmetically Bold
19
Monochromatic Mermaid Editorials
The Vogue Italia So Much Chic Photoshoot is Whimsical
18
Midas Touch Mermaid Shoots
Irinia Funtikova is a Golden Goddess for Photographer Timmothy Lee
17
Blue-Tinged Siren Shoots
Michael David Adams Injects Some Mystical Mystery into His Images
16
Seaside Metallic Photoshoots
The Vogue Portugal 'Liga de Metal' Editorial Stars Katrin Thormann
15
Aquatic-Inspired Beauty Editorials
Model Xuchao Zhang Stars in Fashion Gone Rogue 'Summer Glow'
14
Submerged Reflectography
The Surreal Photography of Dindi Van Der Hoek is Amazing
13
Glamorous Poolside Shoe Campaigns
The Brian Atwood Spring 2013 Collection Features Flashy Heels
12
Ethereal Mermaid Editorials
The Tush Summer 2012 Photoshoot Draws Inspiration from the Sea
11
Fished Mermaid Editorials
The Harper's Bazaar Singapore May 2012 Showcases Sea-Siren Sensual
10
Mermaid Marketing Campaigns
The Mulberry Spring/Summer 2013 Advertisements are Aquatic
9
Magical Mermaid-Like Spreads
The Singles Korea August 2011 Editorial is Inspired by Fairy Tales
8
Modern Mermaid Shoots
The Harper’s Bazaar June 2012 Kate Moss Cover Feature is Spectacular
7
Mermaid-Inspired Pictorials
Martyna Ziemska by Patricia Imbarus is Soft and Romantic
6
Submerged Sea Photography
The Jill Greenberg Glass Ceiling Exhibit Tackles Feminist Art
5
Stylishly Submerged Shoots
Soon Tong's Deep Blue Series is Surreal and Edgy
4
Submerged Couture Fashiontography
Lee Garland's Aptly-Named 'Underwater' Features Drenched Dresses
3
Mermaid Puppy Love
The Vogue Girl Korea July 2010 Spread is Mystical
2
Psychotropic Underwater Shoots
The Something Else SS12 Collection is Surreal
1
Submerged Dreamtorials
Erich Valo Dives Deep for Surreal Photography
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Fabulous Fashion Ad Campaigns
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Next-Gen Graphic Attire
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Deep Sea Funerals
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Coordinated Coastal Swimwear
Salty Mermaid Launches Bold Mob Wife Collection for Couples
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Modest Influencer-Backed Gymwear
Gymshark Taps Leana Deeb to Design a Line of Modest Activewear
Fairytale-Inspired Fragrances
The Disney Princess Collection by Bath & Body Works is Enchanting
Charitable Underwater Photographs
Christy Lee Rogers Contributes to the Nature Conservancy
Curated Online Fashion Storefronts
SHEIN Introduced its 'Trend Stores' for Personalized Shopping
Sustainable Statement Swimwear
Stefania Frangista Reimagines Beachwear with Nature-Inspired Design
Community-Driven Fashion Campaigns
Cupshe Debuts its 'Limitless Campaign' with Casting Calls
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
It Girl-Inspired Fashion Lines
Veronica Beard Recently Launched Its Spring/Summer 2025 Capsule
Ultra-Chic Vintage-Inspired Swimwear
Rumored's Vintage Swim Collection is Head-Turning
Italian Summer Swimwear
Soeur Collaborates with Lido to Produce Chic Summer Swim Garments
Underwater-Created Whimsical Handbags
Coperni and Disney Present the Ariel Swipe Hangbag
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Bespoke Swimwear Designs
Bathing Belle Swimwear Debuts its 'Cruise Collection'
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Horror Manga-Inspired Graphic Tees
UNIQLO and Junji Ito Join on a Special Collection of T-Shirts
Mediterranean-Inspired Swimwear Collections
Luli Fama Boasts the Escape into the Blue Collection
Female-Led Swimwear Brands
Bydee Embodies Creativity, Resilience, and the Entrepreneurial Spirit
Inclusive Elementally Inspired Jewelry
Every Wave Features Pieces Inspired by the Essence of Water
Science-Backed Haircare Lines
Courtney Adeleye Unveils an Ocean-Inspired Haircare Line Watch & Sea
Tranquil Spring Apparel
LIVØM's Soul Place Series Pays Homage to the Refreshing Essence of Spring
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Statement-Making Bridal Veils
Madison Chamberlain Makes Colorful, Non-Traditional Wedding Veils
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Wanderlust-Inspired Sultry Swimwear
BYDEE's De Corazón Collection Readies for Coastal Getaways
Ever-Changing Sustainable Swimwear
Youswim Changes With Your Body for Ultimate Comfort
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Villainous Bridal Gowns
Allure Bridal's Newest Disney Bridal Gowns Were Inspired by Villains
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Heartwarming Life-Tech Apparel
nanamica Introduces a New Collection for Spring/Summer 2025
Reality Star-Approved Swimwear Lines
Mari Pepin and onewith Collaborate on a Limited-Edition Line
Awareness-Raising Swimwear Fashion Shows
Natasha Tonic Debuts the Coral City Collection
Sartorial Co-Ed Fall Fashion
Soulland Unveils its New Collection for the FW24 Season
Whimsical Patterned Diverse Fashion
Kate Spade and Target Work Together on a New Collection
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Hair-Styling Hotel Amenities
Shark Beauty Partners with Hero Beach Club for a Limited Time
Joyous Spirit-Inspired Holiday Apparel
Bydee Introduces a Look at the Beautiful Ópa collection
Luxe Cartoon-Adorned Apparel
Acne Studios Launches a Playful Collaboration with Moomin
Transformative Shaping Dresses
Body by Miraclesuit Offers a Smooth and Sculpted Silhouette
Proportion-Exploring Mystical Menswear
Alexander McQueen Presents His Intricate SS24 Collection
Spring Bring-Ready Apparel
SHEIN Offers a Range of Swimwear and Vacation Outfits
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Spooky Back-to-School Footwear
Keds x Monster High Shares the Styles of Favorite Characters
Vacation-Inspired Clothing Lines
Saint Holiday Emphasizes Sustainability & Ethical Manufacturing
Creativity-Driving Kids Apparel
Zara Announces a Collaboration with New York Label Sea
Ocean-Inspired Jewelry Collections
Flaire & Co. Brings Bring Seaside Elegance with Its New Capsule
Ukrainian Folktale-Inspired Fashion Collections
FROLOV Presents the Spring 2025 Collection
Banshee-Inspired Fashion Collections
McQueen’s Spring 2025 Ad Campaign Embraces Irish Folklore
Fairytale-Inspired Beauty Collections
Flower Knows Unveiled Its Midsummer Fairytales Collection
Artful Dramatic Spring Fashion
HARRI Presents CHAPTER THREE: TEXTURE & MOVEMENT for SS24
Crochet Bikini Lines
TRIANGL's 2024 Drop Boasts Cover-Ups and Swimwear
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Exquisite Fashion Capsules
The Erdem Spring 2025 Ready-To-Wear Collection is Eye-Catching
Athletic-Inspired Clothing
NAMA’s Collection Redefines Everyday Elegance with Sleek Scuba™ Fabric
Brand Range Expansions
Hunter Bell Expands into Swimwear and Childrenswear with Playful Prints
Classic Fisherman-Inspired Sweaters
Buck Mason Introduced its 'Seafarer Cotton Sweaters'
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Historical Doll-Themed Wardrobes
Consumers Can Rent Barbie's Dream Wardrobe Through Selfridges
Aquatic Cosmetic Collections
Sigma Beauty Disney The Little Mermaid Collection Has Five Pieces
Mythological Two-Piece Dolls
The Monster High Corazon Marikit Doll Separates at the Waist
Proprietary Oyster Launches
Mystic Mermaid Oysters are Only at Fish City Grill and Half Shells
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Beach-Inspired Spring Fashion Capsules
A Kind of Guise Presents a Look at the SS24 Collection
Nautical-Themed Spring Runways
Jawara Alleyne Presents the New SS24 Capsule in London
Jewelry-Adorned Shapewear
SKIMS and Swarovski Collaborate on Sparkling Intimates
Celebrity Swimwear Collections
SKIMS Introduces the Swim Line for Summer 2025
Whimsical Feminine Runway Shows
Wild Rose & Sparrow Showcase 20 Unique Styles for SS25 in Paris
Documentary-Style Hotel Campaigns
W Hotels' 'Hotel Tales' is a Captivating New Campaign
Mediterranean Summer-Inspired Swimswear Lines
Bydee's Baci Di Mare Collection is Vibrant and Chic
Storybook-Inspired Fragrances
Classic Fairy Tales Inspired Mischief Academy's Debut Eau de Parfums
Magical Wizard-Themed Apparel
The SHEIN x Harry Potter Collection is Now Available
Summer-Inspired Photo Collections
Sonic Editions' Summer Dreaming Collection Gives Sunny Vibes
Chinese Erotica-Inspired Spring Fashion
Chet Lo Presents a New Collection for SS24 During LFW
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Beachside Home Fragrances
Pura & Mersea Dropped Relaxing Home Fragrances That Remind of the Sea
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Comfort-Focused Bridal Apparel
The Pearly Mini Dress from Waverles Pairs Pearl and Pleat Details
Summery Bikini Drops
Frankies Bikinis' Spring 2024 Collection Will Cure the Winter Blues
Furniture-Expressive Magazines
Flexform Creates the Somewhere Magazine to Highlight Designs
Curated Vacation-Inspired Apparel
Bloomingdale's Announced The White Lotus x AQUA Collection
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Reimaged Striking Lingerie
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Luxe Spring-Centric Bold Fashion
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Stylish Holiday-Ready Apparel
Oseree's 'Bain de Minuit' Collection Merges Summer and Winter
Patterned Swimwear Collections
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Retro Italian-Inspired Fall Fashion
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Shoppable Luxury Fashion Films
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Sustainable Bikini Fashion Shows
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Ancient Mythology-Inspired Fall Fashion
Endless Joy Presents its Capsule for the FW23 Season
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
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Seaside-Influenced Fall Menswear
Forét Presents its Latest Collection Designed for FW24
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
Provocative Shapewear Ads
Kim Kardashian is the Fairy Butt Mother in a Whimsical Skims Ad
Sustainable Luxury Knitwear
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Sustainable Swimwear Collections
Kosta Kini Has Launched a New Versatile Swimwear Collection
Unconventional Design Exhibitions
Meritalia Presents a Striking Exhibition at Design Miami 2024
NYC Fall-Ready Militaristic Streetwear
maharishi Presents the Art of the Invisible Warrior
Queer Storytelling Sculptural Lights
Leo Maher Designs the Something Sticky Series of Lights
Ethereal Fairytale Apparel
Ivy City Co.'s Debuts Its Fairytale Collection
Influencer-Created Bridesmaid Dresses
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Revamped Juice Overhauls
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Reinventive Denim Campaigns
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Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Americana-Inspired Spring Fashion
Woolrich Presents Origin Stories: Americana for SS24
Coastal France-Inspired Fashion
Vilebrequin and Highsnobiety Join Forces on a Capsule
Vibrant Celebrity Icon Collections
The 'Bedsure x Iconic Collection' Pays Homage to Marilyn Monroe
Search Data-Based Furniture Lines
Primark Launches a New Pinterest-Inspired Spring Home Collection
Nature-Inspired Collections
arcana Boasts a Series of Thoughtful Gifts for the Holidays
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Expressive Color-Rich Apparel
SHEIN Taps Digital Artist Maalavidaa for a New Apparel Collaboration