'Underwater Dream' by Michael Howard Photography Dazzles
Marissa Brassfield — February 22, 2010 — Fashion
References: michaelhowardphoto & behance.net
We can't get enough of underwater photography here at Trend Hunter, and 'Underwater Dream' by Michael Howard Photography is the latest photo shoot to catch my eye. The photo shoot is transcendent and ethereal, and Howard does an excellent job at creating scenes that are as fluid and surreal as the sweetest of dreams.
See more shots of 'Underwater Dream' above, and keep clicking for more fantastic underwater shoots.
Implications - Since society has become so saturated with advertising, consumers have gradually become desensitized to their images. They now require surreal or shocking graphics in advertisements in order for the brands message to be effective; they are more memorable and spark discussion. Companies should incorporate these features into their marketing campaigns if they wish to appeal to their desired demographics.
See more shots of 'Underwater Dream' above, and keep clicking for more fantastic underwater shoots.
Implications - Since society has become so saturated with advertising, consumers have gradually become desensitized to their images. They now require surreal or shocking graphics in advertisements in order for the brands message to be effective; they are more memorable and spark discussion. Companies should incorporate these features into their marketing campaigns if they wish to appeal to their desired demographics.
Trend Themes
1. Surreal Advertising Graphics - The need for surreal and shocking graphics in advertising to captivate desensitized consumers.
2. Fluid and Ethereal Photography - The use of underwater photography to create transcendent and dream-like imagery.
3. Memorable Marketing Campaigns - The importance of incorporating surreal and shocking features in marketing campaigns for better audience appeal and discussion.
Industry Implications
1. Advertising - Opportunity for advertising agencies to develop unique graphics and visuals that captivate desensitized consumers.
2. Photography - Potential for photographers to explore underwater photography and create ethereal and dream-like imagery.
3. Marketing - Opportunity for marketers to design memorable campaigns by incorporating surreal and shocking elements.
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